Cast the core of the nation and practice the ambition of Hongjun. Based on the local and the world, to build a world-class "national brand, high-end power," which is no FAW Wuxi Diesel oil Factory (hereinafter referred to as "FAW Wuxi Diesel") standing on the "fourth start" a new starting point The new goal is also an indispensable key move of FAW Xichai to its peak.
On August 24th, FAW Xichai was selected as the first batch of “Building 'Oriental Silicon Valley' Signing Contract and Innovative Leading Companies (Wisdom 100 Enterprises) to Train Companies for Awarding Ceremony†held by the Wuxi Municipal Party Committee and Wuxi Municipal People's Government. Innovative leader." This is a recognition of FAW Xichai's many years of innovation, and it is also an affirmation of FAW Xichai's dedication to achieve the ultimate goal.
National Core
Director Qian Hengrong once said: “Our peers have shouted the slogan of 'international brands', but we do 'national brands, high-end power'. However, it is easier to build a 'national brand, high-end power'.
Needless to say, there is a certain gap between Chinese engine technology and foreign advanced technology. To create a "national brand, high-end power," we must first seek to make up for the breakthrough in technological gap. In the domestic engine industry, many manufacturing companies adopt a simple “acquisitionism†approach to foreign well-known brands and move abroad to mature technologies. Without having to bear the risk of independent research and development, they can obtain high returns on investment, but such companies are not. It is possible to master the core technology and have the right to speak.
FAW Xichai decided to choose the road of independent innovation from the very beginning. FAW Xichai focused its efforts on heavy-duty vehicle engines and developed the first domestic CA6DL four-valve heavy-duty diesel engine with independent intellectual property rights and advanced international standards. In December 2003, when the CA6DL formally went offline, the media used the phrase “Twenty Years Across Time and Space†to summarize the significance of the successful development of the CA6DL. At present, in the field of heavy-duty vehicle engines, FAW Xichai has basically established its brand advantage. In the next step, FAW Xichai will also extend its brand advantage to mid-sized and light-sized engines.
To do "national brands, high-end power," product quality must be placed first. To improve the quality of products, we must have the ability to match the product R&D system. Product R&D system capabilities include product innovation capabilities and technological innovation capabilities. In the past, FAW Xichai emphasized product innovation, and the next step will be to improve the ability of technological innovation, and to build FAW Xichai as a leader in the engine industry with strong technological innovation capabilities and mastered core technologies, and truly build high-end technologies with high-end technologies. High-end quality plastic tree high-end image, fundamentally support the "national brand, high-end power" brand vision.
“Compared to our goal of creating a 'national brand, high-end power', we are only taking the first step. The next step is to make the whole vehicle with our engine better than without our engine. The entire vehicle is better sold; let our products not only get high recognition from domestic users, but also have high international reputation and reputation.†Qian Hengrong, director of the company, said with great aspiration.
Hongzhizhizhi
The goal that is clear and feasible and the goal is far-reaching is to give play to the specific direction of the spirit of hard work and to make routine work well-targeted, orderly, and orderly. On this front, FAW Xichai has an excellent tradition. The first three successful ventures are the process of scientifically formulating strategic goals, implementing strict goals around goals, and ultimately achieving goals.
Riding on the "fourth venture" of the east wind, FAW Xichai clearly proposed a brand new corporate brand strategy. Inspired by this new goal, FAW Xichai began a new journey of transforming its business products into brand management. Based on this grand goal of 15 years, the growth path of FAW Wuxi Brand will go through three phases: From well-known stage in China from 2011 to 2015, FAW Xichai will try to build itself into a China-renowned high-end power benchmark. Brands, significantly increase their brand awareness, and thus form the brand image of China's high-end power suppliers. In the next five years, FAW Xichai will enter the second stage of brand growth, the leading stage in China, during these five years, FAW Xichai will devote itself to building the image of the leading brand in China's power industry and strengthen its brand sentiment. In the third stage, FAW Xichai will eventually complete the leading and internationally renowned brand goals in China, and achieve all aspects of technology, R&D and management. China has become a leading international company.
At present, the comprehensive ranking of FAW Xichai ranks third in the domestic industry. Just as the manager of Qian Hengrong said: “Our 'fourth venture' has only just begun. We will not be too concerned about the changes in the rankings, but will concentrate on improving our system capabilities, product research and development capabilities, and technological innovation capabilities. As long as our technological innovation capability has reached the top, product R&D capability has reached the first, and system capability has reached the top, it is natural for companies to become the industry leader.â€
It has never been easy to create a world-class “national brand, high-end powerâ€. FAW Xichai is advancing with its unique responsibility, persistence, deep forethought, and down-to-earth rigorous style, and it is a glorious legend of the national brand building.
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