Zhongtong Bus Li Shengsheng: Breaking down the All-out Force Market Segment

On March 30, 2017, the 2017 Tianjin International Passenger Transport Equipment and Technology Exhibition kicked off at the Tianjin Meijiang International Convention and Exhibition Center. The exhibition gathered Chinese mainstream passenger car and spare parts manufacturers to show the most cutting-edge trends in China's bus industry. The Zhongtong Bus, which has received much attention from the industry, carries its five tigers, Sword refers to hydrogen fuel cell vehicles, new energy group tour buses, high-end public commercial vehicles, school buses, and pure electric logistics vehicles. Once again, it reveals the strength of Zhongtong Bus to the industry. With its brand strength and market action power, Zhongtong 2017, which has broken through and made all-out efforts to subdivide its market segments, will create what kind of success worthy of industry expectations.

Referring to the highlights of the bus market in 2017, there is no doubt that the development of hydrogen fuel cell buses is one of the focuses of the industry. Relatively pure electric and hybrid vehicles, hydrogen fuel cell buses are considered to be the future direction because they have zero emissions, short charging time, and long mileage. At the same time, in the country's 2017 new energy subsidy policy, financial subsidies for 500,000 yuan per vehicle are also given to large and medium-sized fuel cell buses. The subsidies are the highest in all technical routes, and fuel cell buses are being led to industrialization.

In this regard, Zhongtong Bus also has a mature thinking and layout. "We will endeavor to build a full range of models of China-pass fuel cell passenger vehicles, so that users have more choices," said Li Tongsheng, Minister of Culture and Communication of Zhongtong Bus Brands, who said at the show live show that since the beginning of last year, China Tongtong Hydrogen Fuel Cell The passenger car has basically covered the main product series, including 9 meters and 10 meters, as well as the 12 meters fuel cell bus newly launched at this exhibition. At the same time, the 7 meters and 8 meters products are also being accelerated.

At the same time, in the full coverage of new energy products, Zhongtong Bus will also focus on exploring the market for new energy highway vehicles in 2017. "This year's extension of plug-in hybrid electric buses to the group tourism market is a key point," said Minister Li. As the travel routes of tourist groups are relatively long, many regions do not have sufficient charging station infrastructure, charging is inconvenient, and they are mixed. The advantages of power buses can make vehicles more able to meet this demand for use. At the exhibition site, the hybrid coach LCK6109PHEVG brought by Zhongtong Bus is the best-selling model of Zhongtong, which has been greatly welcomed by the market and spread across places such as Shandong, Liaoning, Jiangsu, Shanghai and Hunan. The car is also an order car for Zhejiang customers.

In addition to this, in the new energy market, Zhongtong Bus will have an area in which focus will be exerted in 2017. That is the logistics vehicle market. Minister Li said that this year is a very good opportunity for logistics vehicles. The state has also provided a lot of guiding opinions on the logistics vehicles run by the city, and the social attention is also relatively large. The future trend of pure electric vehicles in urban logistics vehicles is the trend. The Zhongtong Bus has also been deepening its research on pure electric vehicle logistics since last year. At present, the preparatory work has already been completed. In the product, Zhongtong Bus has 4.5-meter, 6-meter and 7-meter series models. In the promotion of the market, Zhongtong Bus and domestic core parts suppliers jointly create a new marketing cooperation model. There is already a lot of demand for market orders.

Of course, in the development of sustainable green new energy, the promotion of traditional passenger car products is also the key to Zhongtong Bus's strategy of achieving “One Strength and Many Strengths”, such as the power of school buses and high-end public commercial vehicles. Minister Li said that the high-end public commercial vehicles are the key products that Zhongtong Bus has been focusing on R&D for the past few years. How to distinguish from the current mid-range Coust model that is currently being promoted in government official vehicles, high-end reception, and high-end tourism markets, how to differentiate the products and form unique characteristics of Zhongtong products. This is a high-end public business of Zhongtong Bus. The original intention of the car. Therefore, at this exhibition, Zhongtong launched a new fuel-grade high-end commercial vehicle, which mainly uses imported engines. Its overall performance includes interior design and vehicle matching, and it is at a relatively advanced level in the industry. With the help of this high-end product, it will also be able to better assist Zhongtong Bus in launching the high-end commercial vehicle market.

Regarding the situation of the passenger car market in 2017, Minister Li believes that this year can be said to be a relatively big change in the passenger car market. Changes in market demand, changes in policies, and changes in the direction of the state have all been superimposed. From January to February, the performance of the entire industry should be said to be very bad, especially in the new energy market, the magnitude of the decline is very large, but for the entire domestic passenger car market, regardless of new energy or conventional vehicles, rigid demand still exists. In addition, in addition to the new energy bus market, there will still be a relatively good expectation for new energy highway vehicles, public commercial vehicles, and school bus markets.

In the future how to better promote the healthy development of new energy industries, Minister Li believes that the first product is the first, how to make product technological progress to meet the full life cycle value of expression, so that new energy vehicles have advantages compared with conventional cars, can with the market Convergence; Second, we must ensure the safety of new energy vehicles, improve the access threshold for new energy vehicles, and put forward strict assessment standards from product announcements and recommended catalogs. Third, we must grasp the future direction of development in the promotion of new energy vehicles. Focus on focus.