Recently, the US global replacement tire expert Cooper Tire (Cooper Tires) Retailers Convention held in Baoding, Hebei retailers from all over gathered together. Cooper Tire General Manager of China Mr. Gu Li Si (Alex Koi) went to the site, to share experiences and unique concept in retail management, product technology and the latest achievements of Cooper Tire and retailers in the near future. In addition to the day's activities, Cooper tires will also carry out tire safety week testing activities to eliminate potential hazards, improve tire safety awareness, and provide the most professional advice.
As one of the top ten tire brands in the world, Cooper tires in the United States have been following the development and trend of the Chinese automotive tire market since entering the Chinese market in 2006. After experiencing the Sino-American tire special protection case and the natural rubber price increase since the fourth quarter of last year, the Chinese tire market will face multiple challenges. Cooper Tire is committed to combining advanced management concepts and experiences with the characteristics of the Chinese market, customizing a "fitting" management approach and business model for the Chinese tire market, and imparting a unique, scientific, and efficient marketing tool to the company. Cooper Tire Retailers help them better manage and plan their own retail stores to help them quickly improve and achieve greater sales.
In recent years, the demand for the automotive market in China has continued to grow. Second-tier cities have also been increasingly favored by major brands. As one of the Baoding markets, potential consumer spending cannot be overlooked. Cooper tires are also particularly concerned about the Baoding market. In order to help local owners obtain a safer driving experience and life support, they possess and enjoy high-quality driving procedures. Cooper Tire's training for Baoding retailers aims to further improve the service level, expertise, and brand image of Cooper Tire's Baoding retailers, not only allowing consumers to purchase first-rate products, but also enjoying the most professional services.
It is reported that after the retailer conference is held, the Cooper tires will also carry out tire safety inspection activities. By then, Baoding stores will help owners conduct free tire safety inspections, tire pressure adjustment, tire wear and bulging problems, and rubber aging and Cracking phenomena are detected. In addition, professional maintenance staff will also explain the tire maintenance knowledge to the owner, help owners to improve their ability to maintain tires and safe driving awareness.
Mr. Ruan Sili, General Manager of Cooper Tire China, emphasized: “We are providing Chinese consumers with superior products and at the same time we are requesting that we return professional and efficient supporting services to end consumers.†Through training of local retailers, not only Can help them to improve the service management mechanism, but also increase their knowledge and skills in the professional field, but also is responsible for the life and safety of consumers buying and using Cooper tires, is an indispensable important link.
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