Three cities compete for dislocation in Dongguan mold industry

Changan's transformation and development of automotive molds. Chang’an Town, Dongguan City, Guangdong Province plans to build an automobile industrial park with an area of ​​8,000 mu in Binhai New Area in the next 3 to 5 years. The first phase of planning will cover 3,000 mu, and infrastructure investment will reach 3 billion. yuan. The industrial park will rely on the perfect industrial supporting bases of Dongguan City and Chang'an Town to undertake the transfer of domestic and foreign automobile industries to meet the demand of parts and components market of surrounding vehicle projects such as Guangzhou Honda, Toyota, Nissan and Shenzhen BYD.

According to the relevant person in charge of the Chang'an Township government, the main function of building a car industry park lies in automotive molds. At present, the development of the metal mold industry in Changan is in the integration stage. The mold industry has taken shape, but it is not fully mature. According to Luo Baihui, at present, the majority of mold companies in Chang’an are mainly small molds and lack large mold companies. The introduction of large-scale mold companies must provide market demand for the settlement and development of large enterprises. The automobile industry is an indispensable industry for the introduction of large mold enterprises. It is possible to expand the mold industry through the development of the automotive industry and drive a large number of large-scale automobile mold enterprises to settle down. Chang’an Town has now introduced Lingang’s advanced manufacturing industry, which focuses on the automotive industry, as the town’s key import and development industry project. Luo Baihui believes that Dongguan has a solid manufacturing base and complete automotive industry. Chang'an Town has a very strong foundation in the development of automotive molds and automotive electronics. It is very suitable for the development of auto parts. Changan will focus on the introduction and development of advanced manufacturing industries such as high-tech, low-pollution, and stimulating vehicle production, precision molds, automotive electronics, automotive parts, machinery and equipment, automotive new materials and new energy.

Dongguan has issued the "Opinions on Promoting the Development of the Automotive Industry." By 2013, Dongguan will strive to introduce one or two large-scale automobile production projects. In order to develop the automotive industry into one of the emerging pillar industries, Dongguan has selected several key breakthrough areas for automotive electronics, molds, logistics and trade.

According to the development ideas revealed in the "Opinions", Dongguan wants to use the basis of the whole loading car to drive the automotive electronics, mold, logistics and trade industries with large-scale high-quality vehicle projects. In the near-term planning, by 2013, the Dongguan auto industry will strive to introduce one or two large-scale auto vehicle production projects and introduce a group of high-quality auto parts production enterprises to form industrial agglomerations and eventually develop into one of the emerging pillar industries.

Among them, planning in Chang'an, Houjie, Fenggang, the development of automotive hardware plastic parts, automotive molds, automotive bearings, motor vehicles and other products, and further development of car engine parts, drive system accessories, steering system accessories, Suspension system accessories, brake system and other accessories.

Prior to Changan’s proposal to build a vehicle, including the government plan, the national science and technology industrial park Songshan Lake was identified, and the large-scale automobile industry project will also be focused on, and it will actively strive to attract a number of international auto companies, large groups and their R&D institutions and automobiles. Industrial service platforms and other projects settled down. The company has already formed a walking car market with a large scale of production and sales. Not only does it have a complete vehicle, but auto parts and vehicles are also unique in Dongguan. One of the automotive industry booms that has been quietly rising in Dongguan, Chang'an, Liaobu, and Songshan Lake are all eager to develop automotive projects. Luo Baihui believes that Dongguan's ability to compete with the Guangzhou-Shenzhen automotive industry is the key to internal competition.

The export-oriented Dongguan, under the shock of the global economic crisis that engulfed 2008, deeply felt that there is no support from the pillar industries such as auto equipment and biotechnology, and it will be difficult to establish a foothold in the competition. In this context, on April 21, the Dongguan municipal government officially promulgated the "Opinions on Promoting the Development of the Automotive Industry." This is also the first time that Dongguan has issued a document to clearly define the development of the automobile industry, including its ideas, objectives, priorities, and major measures. According to the Opinions, the development idea of ​​the Dongguan automobile industry is to implement a large-scale project promotion strategy, focus on the construction of large-scale automobile industry projects, and focus on the introduction of large-scale high-quality automobile vehicle production projects to drive and enhance the overall development level of the city's automobile industry. Constantly improve the automotive industry chain, and make bigger and bigger passenger cars, special vehicles, automotive electronics, automotive molds and auto trading, logistics and distribution. Encourage the automobile and its parts and components companies to carry out technological transformation and technological innovation, and promote the optimization and upgrading of the automobile industry structure. Tri-city competition and dislocation development

The desire for a complete vehicle project may be even more desirable than Songshan Lake and Chang'an. The reason is simple. Liaobu is currently the most concentrated place for automobile production and sales in Dongguan. It owns more than 70 automotive 4s stores, hundreds of auto parts and repair shops, and large auto parts companies and Dongguan’s only existing vehicle manufacturer. —Dongguan Yongqiang Fire Truck Co., Ltd. has relatively complete auto production and sales support.

Relatively slow pace, Songshan Lake seems to say more in terms of vehicle introduction. Since this year, Geely’s acquisition of Volvo, which has attracted wide attention from the automotive industry both at home and abroad, has attracted many eyeballs. Although there is no news so far as to whether Volvo can be located in Dongguan, Songshan Lake has indeed taken a solid step in the introduction of vehicle projects and the development of the automotive industry.

According to Luo Baihui, in terms of the layout of the automobile industry, Chang'an, Songshan Lake, and Paju are all focused. Chang'an will build a 8000-mu auto industry park, focusing on the production, wholesale and sales of complete vehicles and spare parts; the focus of Songshan Lake will be on establishing a corporate headquarters, providing technical support and vehicle production for the automotive industry. Liaobu International Automobile City has already been built. Nearly half of the city's 4s stores are located here, and auto parts production and sales are among the best. Luo Baihui believes that it is obviously not appropriate for Dongguan, which has just started, to compete directly with Guangshen in the automotive industry. However, Dongguan can do an industry that Guangshen has not done or is still just starting out of. If Chang'an, Songshan Lake, and Liaobu cooperate with each other, avoid weaknesses, and strengthen cooperation, it will be able to form a perfect production and sales train, and radiate surrounding cities, and even serve Guangzhou-Shenzhen automobile manufacturers and parts and accessories. The fundamental point of Dongguan is not to compete with auto dealers in Guangzhou and Shenzhen, but to cooperate in the competition and highlight cooperation.

In order to improve the overall quality and competitiveness of Dongguan's equipment manufacturing industry, in 2009 Dongguan launched the "Dongguan City Equipment Manufacturing Industry Development Special Technical Transformation Project Plan." The key areas of support include: (1) Communication Equipment and Computer Manufacturing: Computers, Network equipment and spare parts, communication terminal equipment, electronic components and new electronic materials; (b) Electrical machinery and equipment manufacturing industry: motors and micro-motors (including general-purpose and special-purpose motors for direct and dual use, micro-motor control and micro-motor drive , High-efficient energy-saving and environment-friendly power equipment), communication cables and optical fiber, optical fiber cable and special new power products, etc.; (3) Machinery and equipment manufacturing industry: general-purpose numerical control mechanical equipment, high-speed, heavy-duty, precision, special bearings, special equipment for electronic components , electronic machine assembly equipment, textile and apparel and footwear equipment, plastic processing equipment, special equipment for environmental pollution prevention and control, food and beverage production and processing equipment and precision, large-scale, long-life metal casting molds and plastic molds; (4) Transportation equipment manufacturing industry: Special-purpose special vehicles, used in automobiles (cars) Motivation kits, automotive bearings, automotive motors, body/chassis electronics, automotive safety electronics, electronic remote controls, electrical distribution and electronic navigation systems, automotive electronic instruments, etc. Luo Baihui believes that this move is conducive to the development of a number of equipment manufacturing enterprises in Dongguan with comprehensive technological advancement capabilities. The automobile industry is an indispensable industry for the introduction of large mold companies. He hopes to expand the mold industry through the development of the automotive industry and drive a number of large-scale automobile molds. Enterprises settled down.

Exhibition Industry Becomes New Engine of Hengli Economic Development

According to the government of Hengli Town, Dongguan City, the 3rd Guangdong Dongguan Mould Manufacturing and Machinery Exhibition will be held from April 15th to 18th at Hengli Huiying International Mould City. Currently, 90% of the booths have been seized. Various preparations are being carried out in a tight-knit process. According to Luo Baihui, 500 exhibition booths have been planned for this exhibition. Currently, 90% of the booths have been booked. Taiwan Taiji Machinery, Taiwan Zhengheyuan, Southern Stamping Die Alliance, Bo Knight and other merchants will continue to participate in this exhibition. The exhibition content of the Dongguan Dongguan International Mould Manufacturing and Machinery Exhibition gathers and displays the brand products such as machinery, hardware, mold manufacturing, cutting tools, and measuring tools, focusing on mechanical equipment and mold manufacturing technology.

It is reported that this exhibition will also hold a technical forum for the mold industry. Just a few days ago, the Hengli Huiying International Mould City 2010 Spring Tea Party was held by Hengli Town Economic and Trade Office and Hengli Huiying International Mould City. It was from Hengli, Dalingshan, Dongkeng and other towns. Representatives of 190 mold companies also conducted seminars on mold industry development to discuss the development of Hengli Mold. It is understood that Hengli Town has previously successfully held two "Dongguan Mould Manufacturing Machinery Exhibition in Guangdong", attracting more than 530 companies to participate in the exhibition, the intention to purchase and sale of 150 million yuan. Judging from the development of molds in Dongguan, it is necessary to have sufficient funds to upgrade industrial upgrading. Dongguan implemented the capital necessary to attract investment and prepare the industrial structure. In order to truly achieve the promotion from “investment promotion” to “investment selection”, Dongguan has established an expert pool for attracting investment, which is composed of well-known enterprises, senior technical talents, and experts and professors in the city, and the number exceeds 100. During the investment investigation activities, experts are invited to provide opinions and play the role of the expert group. Whether the imported project is in line with the production of Dongguan industrial policy, whether it can improve the industrial chain of Dongguan and conform to the industrial structure, the adjustment direction, planning and feasibility of the project Conduct arguments and provide professional advice. In 2010, Dongguan will hold investment promotion conferences in Beijing, Shanghai or Chongqing to attract large companies in the Bohai Rim, the Yangtze River Delta, or the Southwest to connect with Dongguan industry. Dongguan will select some key and targeted projects with more mature conditions, go to lobby, and actively initiate investment promotion. The main target customers are central enterprises, military enterprises, and well-known private enterprises.