On July 27th, 2012, the launch event of Northwest Region and the launch of the Cummins-2012 China Pickup Cross Country Challenge and the launch of the Foton pickup series were held in the ancient capital Xi'an. Dozens of mainstream media reporters from the northwest region and members of the Extension Association gathered together to witness this exciting moment.
â— The first model of global strategic vehicle extension will be held in hand to perform the new pickup culture. As the first global strategic model of Foton Motor, Tuolu carries the responsibility of Foton Motor to enter the international high-end market and establish the international brand of Foton Motors. Based on the new international platform, the sixth-generation high-end pickup truck extensions are comparable to cars in terms of comfort, control and off-road performance to high-end SUV levels, and functions that meet the multi-purpose needs of the international pickup market. Xi'an is not only the stage for the overall listing of the Northwest Pioneer in the northwest region, it is also the assembly number for the launching ceremony of the Northwest Regional Launching Ceremony for the "Rover Landers & Cummins-2012 China Pickup Cross-country Challenge."
"The Land Rover & Cummins-2012 China Pickup Cross-country Challenge" is the first pickup professional cross-country race held in China and fills the gap in the Chinese pickup truck cross-country events. China's top-to-bottom pickup brand, Rio Tinto, has become the only designated vehicle for the country's top events, providing a solid guarantee for the smooth running of this event and embodying the confidence of Foton Motor in this global strategic model. With expectations.
Liu Yaojie, the manager of Foton Motors's marketing company's sales department, and Liu Weijie, manager of Beijing Futian Cummins Engine Co., Ltd., served as the new product for Tu Lu.
After the launching ceremony of the "Rover Lander & Cummins-2012 China Pickup Cross-country Challenge" in Beijing, Southeastern and Northeastern regions, the drivers will be recruited and selected simultaneously in 26 cities nationwide. Afterwards, the best two drivers in each city will participate in the regional competition. The country will divide the four major divisions of the southeast and northwest for the regional competition. Each of the major competition areas will select four players to advance to the national finals and conduct the final matchup in the form of “triathlonâ€.
The competition will continue from July to December 2012. Participants will accept the rigorous competition challenge. All competition venues are built according to the international off-road competition standards, including steep slopes, rocks, mud, craters, bends, swamps, Hump ​​and other facilities. The competition project not only designed indicators covering the comprehensive considerations of cross-country performance such as balance, reaction force, speed, and stability of the tested drivers, but also designed the characteristics of the major competition regions according to the geographical advantages unique to each major competition area. Performance projects make the entire competition not only highly challenging but also highly ornamental.
"The Land Rover & Cummins-2012 China Pickup Cross-Country Challenge" will bring unparalleled scale and professional competition to bring an unprecedented off-road passion to the users who love off-road car racing culture. Such a professional competition puts higher requirements on the driving skills of the contestants and the quality of the cars, and at the same time fully verifies the quality of the product.
â— Tracing the origins of the legends The excellent quality of the legends stems from the high quality of genes. The reason why the Titans can become the only designated vehicle in the country's top competitions is the most important reason is their dynamic genes inherited from Dodge Ram.
Since its birth in 1981, Dodge Ram has become one of the most famous pickup trucks in the world in just 30 years. It has become a typical representative of American pickup culture with its tough line and ram-like strong driving force. The Cummins, the world's leading power company that has long been married to this powerful ram brand, has long been known for developing and producing durable diesel engines with high endurance, high fuel economy, and powerful power.
Cummins Power is undoubtedly the perfect standard for any pickup truck that is positioned as a superior product. This time, the Landing Group officially listed in the Chinese market is another world-class pickup product created jointly by Cummins and Dodge after it launched the Ram pickup. It is also the first Cummins powered pickup truck in China.
Macheng Cheng, vice director of Tupu's brand marketing and communication at Tulu, announced that the Pilot Lander & Cummins-2012 China Piccard Cross-country Challenge was officially launched in the northwest region.
As a crystallization of the two “joint R&D, joint manufacturing, and joint services,†the Lander is undoubtedly the perfect interpretation of the world-class pickup quality. As the sixth-generation fashion multi-functional pickups, Tuo Lu intends to promote the unique quality and charisma of pickups by holding professional competitions; at the same time, they form a public opinion forum by assembling pickup enthusiasts such as the “Top Friends Associationâ€. The concept of “Running the world, the extension of the people†has spread the “spirit of the land†that aspires to life.
“The pioneers bring to the pickup market not only outstanding products, professional events, and top-notch power; it is also a revolution in the concept of the consumption sector, an insinuation of a positive and enterprising culture, and the birth of a new ethnic group.†Fukuda Yang Guotao, deputy general manager of the auto group and general manager of the marketing company, said excitedly.
The clarion call for the "Roadmaster & Cummins-2012 China Pickup Cross Country Challenge" has already begun, and a vast expanse of field has extended to each Warrior. Let passionate sway the arena, let the mind fly freely, it is not only the splendid, but also the road of life that perseveres in advancing!
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