How do domestic automotive bearing suppliers open up the domestic market?

In recent years, China’s car sales have continued to soar. In 2007, the country’s total automobile sales reached 879.15 million units, in 2008 it reached 9.38 million units, and in 2009 it reached 13.46 million units. The rapid development of China's auto industry has led to a sustained and substantial increase in the demand for auto bearing market. In addition, the high demand of Chinese consumers for cars has attracted more and more global automakers to invest new models in the domestic market, and the demand for products and R&D in the domestic auto parts industry has increased to a considerable degree. This has led directly to the huge market space in the auto parts area occupied by multinational bearing companies with advanced technology and products.

At the same time, bearing manufacturers in the world rely on the production technology of high-precision bearings (mainly used in engines, transmissions, and hubs) for key components of automobiles. While actively building mass production systems in China, they also passed independent wholly-owned subsidiaries, reorganizations and mergers. Businesses in China have achieved independent management, and monopolized the high-end product market. The world's major multinational bearing companies such as SKF, Schaeffler, Timken, NSK, JTEG have established joint ventures or wholly-owned plants in China. The internationalization of domestic competition has become the main feature of China's bearing market competition.

Gasgoo.com surveyed more than 800 automotive bearing manufacturers in its supplier Curry. 75.2% of local bearing suppliers are mainly engaged in the development and sales of the international aftermarket, and 21.3% of the companies mainly provide support for domestic commercial vehicles. Services, and only 13.5% of the companies explicitly stated that they are supplying car OEMs worldwide.

Then, in the face of the current supply situation of domestic bearing suppliers and the overbearing trend of international bearing manufacturers, how will China's own branded bearing manufacturers seize the situation in the domestic auto market and open up the domestic market?

First of all, domestic bearing companies should insist on independent innovation and advocate the path of introduction, absorption, digestion and innovation. Because the development of technology is directly proportional to the accumulation of experience, learning advanced foreign technologies through joint ventures will help China's bearing industry become stronger and stronger. While improving the quality of products, we must not be resigned to retreat to the low-end market, and instead of independently pursuing the improvement of production capacity, we should step up efforts in technological innovation, technological progress, and changing the mode of industrial economic growth.

Second, the self-owned brand bearing companies should be good at expanding the company's customer resources through various effective marketing channels. Zhejiang Dingli Holding Group Co., Ltd., a well-known automobile parts manufacturing and sales company in China, is very good at expanding customer resources through various marketing channels. For example, it cooperates with the world's leading e-commerce platform for the automotive industry, Gasgoo.com, through Gasgoo.com. The various resources of the company provide a broad path for establishing a wide range of customer resources for its purchasers.

Nowadays, Zhejiang Bahuan Bearing Co., Ltd., a subsidiary company of Dingli, which is principally engaged in the production of motorcycle bearings, automotive bearings and special bearings, has established a wide range of supporting customers. Its products have long been Sundiro Honda, Tianjin Honda, and Nanjing Jincheng. , Chongqing Longxin, Jialing Honda, Chongqing Chang'an, Dachangjiang, Anhui Chery, Tangshan Aisin, Dongan Automobile, Shanghai Auto and other large motorcycles, automobile enterprise groups, etc., and successfully entered the United States Visteon, Delphi and other international purchasing groups and The world's top Ford Motor Company supporting system.

Once again, self-owned brand bearing companies should diversify their own customer groups. Before the companies that mainly used commercial vehicle bearing products for commercial vehicles, they must actively enter the car matching field and attract domestic OEMs through various channels. At the same time, bearing companies need to be more patience to reach potential customers and understand their real needs on the basis of analyzing their own competitive advantages.

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