[Hardware Network] At present, the field of network marketing in the lighting industry is still in the initial stage of the staking. China's lighting industry is relatively lagging behind other industries' involvement in network marketing, and it is not rich in marketing methods. In the future, more companies will participate in it, and the future is boundless.
What are the development trends in the lighting industry's online marketing, how to stand out in the network marketing tide?
Knowledge Marketing In the network environment, the nature of the market has undergone profound changes. Vendors and consumers can directly exchange information and trade goods through the network. The market will become more diversified and personalized, and achieve complete market segmentation. The behavior of consumers will also undergo some changes. Consumers will participate more and more extensively in the marketing process of enterprises, and consumers' consumption behavior will become more rational and personalized. Network marketing expert Liu Dongming mentioned that the LED industry is relatively scarce in the industry, and the public is not very familiar with the led knowledge. This is a good opportunity for the knowledge marketing of the LED industry. In the name of the company, the popularity of led knowledge in the network, timely and correct response to customer online issues, receiving customer emails and making correct responses to customers, and enhancing customer understanding of lighting products are all enhancing customer stickiness and brand awareness. An effective means of consumption.
The trend of network marketing is coming, and the survey data of Chaoer is showing that the lighting consumption of most households accounts for about 10% of the renovation cost, and the proportion is still rising. This means that with the improvement of the living standards of the public, the awareness of creating a stylish home It is also constantly improving. All kinds of chandeliers, wall lamps, floor lamps, mirror lamps, table lamps, and nightlights are constantly emerging. Lighting is not only the function of lighting in the home, but more and more lighting is for the finishing touch. When the lights are turned on, it is an embellishment at night. If you don't turn on the lights, it is a piece of furniture or even a work of art. Therefore, people with high incomes and high quality of life will pay more and more attention to the application of lighting in the home. Network marketing expert Liu Dongming said that this consumption trend determines the two development directions of the future lighting industry: First, the lighting industry must establish a brand, know how to use the emerging media for brand communication; second, lighting products must be more and more creative, Large-scale personalized customization is the only way. To grasp these two trends, Internet marketing is the only way for every lighting company.
Search engines are the top priority for direct contact with consumers in the Internet era, so the price of various product categories such as LED top ten brands and LED lighting is rising all the time, but the problem is, after consumers know the company and products, how to To promote their purchase, word of mouth has become the deciding factor in this regard. Word of mouth is from other consumers, a potential consumer may have a good impression of the NVC brand because of the beautiful wall lamp of Bowen NVC, but he may have seen a popular online short film. The heroine’s lovely bedside lamp has generated interest and she will think of buying one for her girlfriend. Internet marketing expert Liu Dongming mentioned that word-of-mouth exists in every corner of the Internet: search engines, portals, dating communities, personal spaces, video sites, Weibo, etc. Lighting companies must understand the characteristics of various Internet social media and Application, in order to better present the brand in front of consumers. At the same time, companies need to use network marketing to turn their corporate image, product use, and brand culture into creative stories, pictures, or videos. Once your content becomes a virus, consumers will spontaneously spread for the enterprise. Positive word-of-mouth, the effect of four or two pounds between the fine and quiet.
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