At the recent international lighting exhibition held in Guangzhou, LED giants such as Philips, Nichia, Osram and Xuming Optoelectronics gathered together. At a forum on the topic of business constraints and business strategies, an audience asked ambitiously from the top four companies from the above four major companies:
If I want to invest 10 billion yuan into the LED industry now, do you think I am crazy or very visionary?
He was then poured a cold water. Because executives say that if you really have so much money, there are actually many better choices. Why bother with this?
In fact, affected by the European debt crisis and the US economic downturn, the export orders of LED companies have dropped sharply since the second half of last year. In September last year, the executive vice president of the Shenzhen LED Industry Association and the owner of the Duo Duoli Industrial Co., Ltd. had caused an uproar in the industry. In the past year, the reshuffle continues.
But on the other side of the coin, driven by emerging markets such as China, the large-scale growth of the LED industry is still expected.
At present, the global 1/8 lighting market is the LED market, and we expect LED market share to be 45 by 2015. MarcdeJong, CEO of Philips Lighting Professional Lighting Solutions, said that in Asia, the LED lighting market is expected to grow by 70-80, and China will take the lead.
In the early May, people from the city's streetlight management office in the country gathered together to participate in the Philips City Residents Lighting Theme Seminar. In the small discussion of LED road lighting, Xie Junyan, senior engineer of Shanghai Street Light Management Center, said that just like digital The camera replaces the film camera and the LED will soon replace the traditional sodium lamp. Wei Qianzhe, vice president and general manager of Philips Professional Lighting Solutions, believes that China's urbanization process is accelerating, how to achieve rational urban planning and high-efficiency infrastructure construction in the process of urban expansion and development, such as advanced LED lighting solutions. Create a unique city and achieve sustainable long-term development of the city. These are the long-term concerns of Philips city residents' lighting activities.
Although it also acknowledges that the Chinese market is very large, in the view of Lin Yinggu, deputy general manager of corporate development of Xuming Optoelectronics Co., Ltd., it is difficult to properly price LED products in China, and China's standardization needs to pay attention to the comparability between products.
The street lamp administrative management system or the electricity bill saved for the resistance was taken away by the government and there was no reasonable distribution mechanism.
On May 7 this year, the Ministry of Science and Technology issued the "12th Five-Year Special Plan for the Development of Semiconductor Lighting Technology" (Draft for Comment): By 2015, LED lighting products accounted for 30 of general lighting, and 50 pilot demonstrations of ten cities and ten thousand were built. city. Subsequently, on May 16, the State Council executive meeting also discussed the adoption of the "National Basic Public Service System Twelfth Five-Year Plan" to study and determine the policy measures to promote the consumption of energy-saving home appliances such as LED lighting, and proposed to allocate 2.2 billion yuan to support the promotion of energy-saving lamps and LED lighting fixtures.
However, Xie Junyan still believes that the resistance in promoting LED road lighting is not small.
In fact, because China's streetlight management system belongs to local power companies in administrative jurisdiction, the natural monopoly characteristics of the industry in which it is located make it often inert or even exclusive when dealing with new things.
The main reason is that the price of LED lights is too high. Xie Junyan explained that a 100W LED lamp is estimated to be sold for about 3,000-4,000 yuan.
It is understood that roads in China do not necessarily need to be installed, but the Ministry of Construction requires that street lights be installed on urban roads. In the construction of street lamps, it is usually in accordance with who proposes and who pays the bill. Considering the high initial input cost of LED lamps, professional road design is required for installation. At the same time, unlike sodium lamps, which only need to be installed at fixed intervals, and later, maintenance costs are required, so some construction units are not willing to use LED lamps.
In addition, because the predecessor of the street lamp management office is the electric light company, the weight of the early electricity consumption is small, and because it belongs to the grid company, the street lamp usually does not have a meter, which makes the actual operation very It is difficult to actually count the amount of electricity saved by LEDs.
In the early stage, we invested a lot, and the maintenance cost in the later period was high, but the saved electricity costs were taken away by the government, and there was no corresponding reasonable distribution mechanism based on the benefits of energy conservation. A surnamed person from the Street Light Management Office of Ma'anshan, Anhui Province, said at the Philips City Residents Lighting Event.
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