Yuchai Group Signs Strategic Cooperation Agreement with Guangxi Daily Media Group

On August 22, 2017, Yuchai Group and Guangxi Daily Media Group signed a strategic cooperation framework agreement at Power Building. The two sides will work together to establish a long-term and pragmatic strategic cooperation mechanism based on the principle of "co-development, mutual benefit, and win-win outcome," and maximize their respective strengths and characteristics to achieve win-win cooperation. Chairman Yu Ping of Yuchai Group, party secretary of the Guangxi Daily Media Group, Chairman of the Guangxi Daily Newspaper Co., Ltd. and Ye Leyang, chief editor, witnessed Li Hanyang, Party Secretary of Yuchai Group, and Director of Guangxi Daily Media Group. General Manager Liu Yu, Vice President of Guangxi Daily, signed a strategic cooperation agreement on behalf of both parties.

At the signing ceremony, Shu Ping and Ye Leyang held talks on cooperation in brand communication between the two parties. Ye Leyang stated that Yuchai, as a pioneer of Chinese-made brands, has long played an important role in leading the development of national industries. Guangxi Daily Media Group hopes to further enhance brand communication and cooperation with Yuchai on the basis of long-term friendly cooperation, increase the quality and level of propaganda cooperation, and jointly plan future long-term development.

Yuchai Group Signs Strategic Cooperation Agreement with Guangxi Daily Media Group

Junping said Yuchai’s development cannot be separated from the media’s concern and support for Yuchai. It is hoped that Guangxi Daily Media Group will intensify its cooperation in the future. Under the opportunity of the second venture of Guangxi Machinery Industry, it will focus on the transformation, upgrading and product marketing of the enterprise and integrate all media to conduct all-round, in-depth system planning, promotion and dissemination. Continue to enhance Yuchai's brand influence.

It is reported that Guangxi Daily Media Group, as a major newspaper group in Guangxi, has many of Guangxi’s most influential and authoritative all-media publishing platforms, first-rate news editing and editing teams, first-rate event planning execution force, and strong social promotion capabilities. The promotion of brand and corporate culture has irreproducible advantages and effects. This cooperation was reached under the background of the transformation and development of the media industry and the “second venture” of the machinery industry in Guangxi. It will surely promote the development of the cultural industry, advance the development of “melting media” and promote the quality and efficiency of the Guangxi Machinery Industry. Transformation and upgrading and healthy development play an active role.

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