Visteon recently completed its research project on global macro trends. Through an analysis of various socio-cultural models that affect the global automotive industry announced by authoritative third parties, Yang Weihua, Asia-Pacific marketing director of Visteon believes that China will lead the development trend of many automotive fields in the next few years. Visteon is committed to translating the research results of macro trends into a new generation of products and technologies to support the development of its customers.
Visteon’s macro trend study found that China will play an increasingly important role in the following areas of the automobile, such as driving safety, traffic patterns, personalization and traditional values, and interpersonal communication. The research results have not only discovered potential business opportunities for Visteon but also for the automotive manufacturing companies active in China. Chinese consumers’ demand for advanced technology and affordable compact cars continues to increase. To comply with this trend, Visteon is actively working with domestic automakers to develop cost-effective solutions to ensure that they provide first-class components for compact cars. Asaf Farashuddin, Vice President of Visteon’s Strategy, said that Visteon will assist OEMs in designing cost-effective, technologically innovative vehicles to meet demand. Visteon has leading advantages in automotive air conditioning systems, automotive interiors and automotive electronics systems, such as technologically advanced driving information systems, high-contrast dashboards, navigation systems and headlamp systems, dream dashboards and interior lighting. System, car speakerphone and voice recognition system.
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