The vehicle profit is getting weaker and the Beijing 4S focuses on building an after-sales service system

The profit of the 4S store mainly comes from three aspects: First, the sales profit of the whole vehicle; second, the profit of after-sale auto parts maintenance; and third, the annual sales rebate at the end of the year. From the current point of view, vehicle sales and manufacturers' rebates at the end of the year have been difficult to make money, and services have become the main source of profits for distributors. It is understood that in the first half of this year, although Japanese car makers continued to shrink their market share due to production problems, Beijing dealers were able to resist the decline in profits caused by sales declines by increasing their after-sales levels. When interviewed by reporters in the market, it was discovered that currently distributors such as FAW Toyota and Guangzhou Automobile Honda have actively carried out activities such as “ride the carnival” and “caring for love” to attract customers into the store for maintenance.

The overall performance of the auto industry this year is more rational. “From the current point of view, the long-established 4S stores of self-owned brands have accumulated a large number of customers in the early stages, and they can continue through after-sales services. The automotive sales market is gradually mature, corporate operations risks are scaled down, and financial resilience growth is effectively resisted. Market volatility."

"Last year, dealers earned profits and rebates by selling cars, but this year suffered sales pressure, relying on selling cars has not made any money, and only after the market to profit, in order to survive the business difficulties." Deputy General Secretary of the China Automobile Dealers Association Luo In an interview with reporters before the day, Lei said that this year, Beijing dealers must not only resist sales decline, but also to resist the vicious competition in the industry, from resource-based enterprises to service-oriented transformation has become the main means of dealers profit.