The same reputation, sales are good, Gillian Borui, Bo Yue why the huge sales gap?

Geely Automobile, should be regarded as the fastest-growing Chinese brand since 2015, and the momentum has not diminished so far, which is very different from those ups and downs of domestic brands. Of course, Geely’s sedan products are undoubtedly the old heroes. One, but the real starting point stems from the birth of the Geely Boy generation, that is, the birth of Geely Borui and Bo Yue. Since then, Geely seems to have embarked on a full-blown, but now we look back at this. Two models that led Geely's transition have only discovered that their gaps are being pulled apart step by step, and this difference is not only reflected in the sales level.

Entering 2017, sales of Geely Bo Yue and Borui have been relatively stable and fairly stable. In particular, Bo Yue, a straight line that extends almost straight from January to July, and Borui also stabilized output after January, 1 - In July, Bo Yue’s sales remained stable at 20,000 units, and the fluctuation range of several hundred vehicles from above and below, while Borui’s sales volume was over 4,000 units in January and then moved between 3,000 and 3,500 units. In terms of sales volume, the two maintained a sales gap of around 20,000 units. Many friends may say that this comparison has no meaning. Of course, we also know that we only elaborate on the basic fact that Bo Yue and Borui continue. Stable output, without any ups and downs!

However, the problem is that from the perspective of public opinion, Borui has a great reputation and often appears in various large and small occasions. It can be said that Geely Borui is more successful than Bo Yue in branding of vehicle models. However, Bo Yue has become the top ten nail shopper in China's SUV market monthly sales, and Borui has five or six thousand units last year. This year it can only stay at 3,000 units. It is almost impossible to achieve the previous miracle. Although it is still the best-selling mid-level car product in China in terms of quantity, how realistic is this virtual title? Therefore, our point of refutation becomes: Why is there a growing gap between Bo Yue and Borui in the performance of the market?

Well, there is definitely a point that cannot be bypassed. Compared to sedan products, Chinese-branded SUV products are more open to the Chinese auto market, especially during the period 2015-2016, the momentum of Chinese-branded SUV products is simply not to be too strong. Horrible, but after the limelight, there are still a few left behind, but relatively speaking, SUV's popularity in the Chinese market is still higher than the sedan products, especially the 1-10 million consumer range, and now there are even dropping The trend, so Geely Bo Yue in the case of the brand still give power, will inevitably have the opportunity to become the best-selling SUV products, more valuable is that Bo Yue's sales are starting from more than 6,000 and gradually become regular customers of 20,000, from this At one point, Bo Yue's advantage is that Borui can't match.

The car market in China has always been a joint venture brand, especially at the level of 100,000 yuan. Although in the past two years, some Chinese compact cars have achieved a little in sales, they are more powerful than SUVs. The survival status of the car is still very low, so although Geely Borei has entered the blue sea of ​​its own brand, but it is the Red Sea of ​​the Chinese car market, in the Geely model range, the joint venture brands are strong and strong, such as magotan, Accord, and In the price range, the joint venture brand compact car star products have gathered, especially Volkswagen, General Motors, Toyota, Honda, etc., so from the current situation of Chinese consumers for domestic brands generally discriminate against, in fact, Borui is still quite awkward, especially In the 150,000-level market segment, Borui is still very weak, focusing on the brand's choice of a joint venture compact sedan, focusing on the upward dimension of quality, and choosing a joint-venture mid-size vehicle product. Borui’s market status has jumped out of the Chinese brand. circle. Entering the big circle of the Chinese automobile market, we can understand it.

Then we also talk about the product, it is clear that for the later Bo Yue, the degree of favor of consumers is greater than Borui, on the one hand is the SUV boom. On the other hand, from the aspect of relative product strength, Bo Yue is also higher than Borui. First, from the point of view of power collocation, Bo Yue uses 2.0L, 1.8T low-power engine + manual transmission, and 1.8T high-power engine. Power combination mode, performance and selectivity in the power mix is ​​much better, Borui 2.4L, 1.8T low power (previous model) + 6AT power combination although it looks very high, but in fact the selectivity is not large, and Borui is a lot more important than Bo Yue. It is necessary to know that the total amount of 2.0L manual, 1.8T manual, and 1.8T automatic is respectively 1565KG, 1630, and 1670, all lower than Borui, which brings a problem. The more dynamic performance is better than Borui.

In terms of configuration, the difference between the two vehicles is not very large, but in terms of central control, Bo Yue took the lead in the human-computer interaction system, which is the legendary "Hello, Bo Yue," Borui until the new There is only provision on the product. To tell the truth, this kind of voice interaction gimmick is larger than practicality. However, how many consumers are not attracted by gimmicks before buying a car?

In the end we talk about prices, we always have a point of view. Borui appeared as a totem, and Bo Yue was the real masterpiece of the Bozi generation. Why, the configuration is not mentioned, it is absolutely rich, and it doesn't fall compared with Borui. Wind, but the price is not high, less than 100,000 starting price, completely worthy of its overall strength, of course, Borui is relatively more value, but in the Chinese market, Bo Yue's strength can be comparable to most of the joint venture brand SUV products , coupled with consumers of domestic SUV is still a good degree of recognition, which is why the Great Wall three SUVs, long security systems are down, Bo Yue still strong prices, there is no reason for the current car.

In general, Bo Yue's product, brand, price, and market appeal are better than Borui's, or it's not better to do it, but it's better to touch it. After all, Borui can't tolerate it. The power and the fuel consumption, not much worthy of being expressed in other aspects, Bo Yue just fully meet the market expectations for a 100,000 or more SUV products, so the gap between the two was so opened, Bo Yue Become a gold master who stunned his wealth, Borui became the most famous sales of mediocrity!