The recession of the market LED lighting industry reshuffle period


The decline in exports, inventory backlog, and profit growth have fallen sharply. The LED lighting industry has not been able to usher in a real spring under the favorable policies.
The data revealed by a group of 17th Guangzhou International Lighting Exhibition Organizing Committee shows the trend of the LED lighting industry: this year's Guangzhou International Lighting Exhibition area has expanded by 10 from last year, and the historic level has reached 220,000 square meters. However, the number of lighting companies participating in the exhibition has dropped by 10 from last year, from 2,900 last year to 2,600.
A general manager of LED lighting companies attending the exhibition told reporters that this is due to the economic downturn in Europe and the United States since the beginning of this year, which has led to a sharp decline in orders for domestic LED lighting companies, and some small and medium-sized enterprises may close down.
However, the sluggish market failed to stimulate the adjustment of the industry itself, and the disorderly competition in the industry intensified. Under the policy stimulus, some enterprises that were not in the LED industry began to turn to the LED lighting market. Their purpose was not to produce, but to receive government subsidies. Sun Jianning, general manager of Shangyu Lighting China Co., Ltd. told reporters.
However, this will lead some companies to become dependent, and they will be eager to get compensation for the policy, rather than concentrating on developing products and markets. The person in charge of a domestic LED industry association believes that enterprises entering the LED lighting industry for policy compensation will seize the price war to seize the market under the pressure of survival, disrupting the order of the LED market and hindering the development of the industry.
Under the influence of the European financial crisis and the weak economic recovery of the United States, since the second half of last year, China's LED lighting exports have shown a sharp decline.
At present, Europe and the United States are still the main market for LED lamps in China. Since the second half of last year, domestic orders for exports to Europe and the United States have dropped by about 40%. The head of a domestic LED association told the reporter of "Daily Economic News" that in the current LED market, it is normal for companies to drop orders from 30 to 50 in Europe and the United States, but many companies have accumulated a lot of inventory.
The decline in orders and the backlog of inventory directly affect the turnover of the company.
According to the performance report released by 12 LED listed companies in the first quarter of this year, only Qinshang Optoelectronics and Lianjian Optoelectronics maintained a small increase in growth rate. The other 10 companies all experienced different degrees of decline in growth rate, which has been maintained The growth rate of Wanrun Technology has seen zero growth.
The decline in orders has had some impact on the turnover of listed companies, but for those small and medium-sized enterprises, it may cause a break in the capital chain and even cause the company to close down. According to the current situation, the orders of enterprises in the second half of the year may be further reduced. At that time, some small and medium-sized enterprises will definitely fail. Sun Jianning said.
The lack of core technology not only depends on the European and American markets, but technology is also subject to people. As the core technology of LED luminaires, the chip technology is still mastered by European countries and Japan, which leads to the meager profits of the domestic LED industry.
The person in charge of the above LED industry association told reporters that from the perspective of energy conservation and environmental protection, LED lamps have more advantages than incandescent lamps, and the former is the trend of the times.
However, Sun Jianning believes that although the development prospects of the LED lighting industry can be seen in terms of the national route, it is difficult to replace the incandescent lamp market in recent years. The reason is that the price of LED lamps is much higher than that of incandescent lamps, and it is difficult to be consumed. Accepted.

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