The overall construction machinery is hard to be optimistic


Due to serious excess production capacity, coupled with the economic slowdown, the industry generally believes that the construction machinery sector as a whole is not optimistic. However, in the context of economic restructuring and upgrading, environmental protection requirements, sub-divisions such as internal combustion engines, environmental protection equipment, and industrial automation equipment are expected to blossom.

Construction machinery looks to overseas markets In the first three quarters of 2013, the performance of engineering machinery giants such as Sany Heavy Industry, Zoomlion, and Xugong Machinery all declined. From the current sales data of construction machinery, the situation this year is still unsatisfactory. Take the excavator industry as an example. Although November sales continued to increase year-on-year in November, the year-on-year decline still remained in November.

According to the data, in November, the total sales volume of excavator industry key companies was 8004 units, an increase of 7.5% from the previous quarter and an increase of 20.2% year-on-year. Among them, domestic sales were 7,576 units, an increase of 28.8% year-on-year, continuing the higher growth rate since August, and the growth in sales of large excavators was particularly significant. Exports of 428 units were down 44.7% year-on-year, and the export situation was still not optimistic. In November, excavator sales were still lower than those of 8741, 14426, and 8908 in the same period of 2009, 2010, and 2011, but due to the lower base year-on-year, the year-on-year growth of domestic excavator sales is expected to continue at a relatively high level. On the other hand, the inspection of the downstream project start-up situation and the maintenance of the use of excavators, the signal of the market's ultra-seasonal recovery is still weak. From January to November, excavator industry key companies sold a total of 103,800 excavators, a year-on-year decrease of 4.3%. Among them, domestic cumulative sales volume was 97,000 units, a year-on-year decrease of 4.2%, and export volume was 6,805 units, a year-on-year decrease of 5.5%.

When Zhan Chunxin, chairman of Zoomlion, attended the 2013 Global Construction Machinery Industry Conference, he pointed out that the construction machinery industry is still seeing excess production capacity on a global scale. In the Chinese market, when domestic GDP is below double digits, there is a serious excess of capacity in the industry. From the past few years, the development speed of China's construction machinery industry is probably twice that of GDP, and if the GDP growth rate is between 7% and 8% in the future, the growth rate of the industry will be around 15%. The expansion of overseas markets has become an important means of resolving excess capacity in the construction machinery industry.

The economist Tang Min believes that Chinese enterprises have already been able to go out on a larger scale, and the world market is in urgent need of funds, especially in developing countries. The Chinese government should formulate better policies to help and encourage companies to go out and stimulate demand for construction machinery.

At the company level, many companies such as Sany Heavy Industry, Zoomlion, XCMG, and Liugong have already begun to expand overseas markets. Sany Heavy Industry began to develop overseas markets in 2002. Since 2006, it has successively established R&D and manufacturing bases in India, the United States, Germany, and Brazil. The company plans to account for 30%-50% of the overseas market business in the future. Zoomlion has been wading overseas since 2001, and has gradually acquired overseas advanced technology and acquired overseas brand companies. Zoomlion plans to account for 30% of the total revenue in the international market by the end of 2015.

Propelled robot automation demand <br> <br> With the gradual disappearance of the demographic dividend, rising labor costs, industrial automation become a trend, which has become a bright spot in the machinery and equipment sector. According to the International Federation of Robotics (IFR) data, from 2005 to 2015, the average annual sales growth rate of industrial robots worldwide was 9%, and the average annual sales growth rate of Chinese industrial robots reached 25% during the period. IFR predicts that the demand for industrial robots in China is expected to erupt in 2014. Machines will be replaced by large-scale labor. By the end of 2015, China is expected to become the second largest robot market in the world.

In fact, industrial robots have become a key development area for planning in China. The "12th Five-Year Development Plan for Intelligent Manufacturing Equipment Industry" proposes that by 2015, smart devices represented by sensors, automatic control systems, industrial robots, servos, and actuators will achieve breakthroughs and achieve international advanced level, major equipment and production lines. The level of system integration has greatly increased. By 2020, a complete smart manufacturing equipment industry system will be established. The industry sales revenue will exceed 300 billion yuan, and the intelligentization of equipment and automation of the manufacturing process will be realized. The clear direction of development will also lead to the gradual implementation of various subsidy policies. As more investment and subsidies are gradually implemented, it will drive the rapid development of the industrial robot industry.

Or they have been able to smell the opportunities for development. Localities have deployed the robotics industry. Shanghai, Jiangsu, Zhejiang, Liaoning, Guangdong and Chongqing have taken the robot industry as their key development target. Taking Shanghai as an example, in April this year, Shanghai Robot Industrial Park was approved, and it is planned to implement a robot-based smart equipment manufacturing industry chain cluster. The park will introduce 600 domestic and overseas robot manufacturing-related enterprise organizations by 2017. Shanghai has listed industrial robots as the focal point for the development of strategic emerging industries, and established the Shanghai Robotics Industry Alliance and the Shanghai Robotics Industry Association, proposing that the industrial scale in 2015 will reach 20 billion yuan and that it will reach 60 billion to 80 billion yuan in 2020. .

At the same time, it should also be noted that China's industrial automation is still relatively backward, and the development of industrial robots still has a long way to go, and the industrial chain still needs improvement. The entire industrial chain of the robot is mainly divided into three levels: upstream key components, midstream equipment manufacturing plants, and downstream industry applications. However, Chinese enterprises are currently mainly concentrated in system integrators and downstream applications, and robots and key components are still under control. The situation.

State IV engine imagine spread open space <br> <br> fog and haze of air pollution control and continued the recent focus of public attention, which played a role in promoting the implementation of the national IV emission standards as soon as possible, to the upgrading of the internal combustion engine with Imagine space. The national IV standard is equivalent to the Euro IV standard. In terms of emission control, the national IV standard motor vehicle needs to further reduce 30% to 50% of pollutants on the basis of State III. At present, only Beijing, Shanghai, and the Pearl River Delta region implement the standard. . Research shows that an automobile pollutant that meets the national IV standard can be reduced by 50% compared with the same type III country standard.

According to the “Announcement on the Implementation of the Fourth National Stage of Compression Ignition Engine and Vehicle Pollutant Emission Standards” promulgated by the Ministry of Environmental Protection, the National IV Standard for Motor Vehicles will be implemented step by step. In view of the fact that the current supply of diesel fuel for meeting the requirements of the National IV standard is still not in place, the implementation progress of the National IV standard is severely restricted. In order to ensure the implementation of the standard, according to the actual fuel supply for vehicles, it is decided to divide the model and sub-region to implement the national IV standard.

The "Opinions of the General Office of the State Council on Strengthening Energy-saving and Emission Reduction of the Internal-combustion Engine Industry" were issued in February this year. The suggestion is to cultivate a batch of key remanufacturing enterprises such as engines for automobiles and construction machinery by 2015, and to realize the localization and large-scale production of energy-efficient and environmentally-friendly internal combustion engine main engines and their parts and components manufacturing equipment. In order to implement this opinion, the Ministry of Industry and Information Technology issued the "Engine Remanufacturing Promotion Plan" in October. Compared with the “Implementation Opinions for the Implementation of the Internal Combustion Engine Remanufacturing Project” in 2012, the planning objectives are increasing. According to the analysis, the support and support for the internal combustion engine remanufacturing policy may increase, and the industry's development prospects are promising.

UBS Securities expects that the implementation of the National IV standard in the first half of 2014 will be a high-probability event and will require all manufacturers to stop production and sales of the relevant country III products. Compared to the past few years of implementation of the National IV emission standards, all aspects of the end of 2013 have provided sufficient conditions for the implementation of the forthcoming National IV.

In September 2013, the State Council issued the Air Pollution Prevention Plan, which stipulates that at the end of 2014, it will supply the country's standard IV diesel fuel nationwide, and the measures for the treatment of vehicle exhaust emissions will be further implemented. At present, many cities in the country plan to implement the national IV standard in the local area, and some regions have already or will soon supply the national IV diesel. From December 20th onwards, Shenzhen will take the lead in promoting the use of national IV vehicle diesel in Guangdong Province; Foshan, Guangdong Province, will promote the use of national standard IV vehicle diesel fuel from January 1, 2014 onwards; from January 1, 2014 onwards. The gas stations in Shandong's Rizhao area are fully equipped with China IV standard gasoline. From January 1, 2015, gas stations within the scope of sunlight supply China IV standard diesel oil.


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