After finishing the interview with Zhejiang Shaoxing Sanyuan Petrochemical Co., Ltd., the reporter on the way has been pondering: What kind of vocabulary should we use to describe this company's unique development path? Is it an “unconventional path� ?
This is China's only privately-owned polypropylene production company. Its peers are all of Sinopec or CNPC's family. The two giants occupy more than 95% of the domestic polypropylene market share. The state-owned enterprises' monopoly status is self-evident. How is it born, born, and grown?
Zhong Jianming, general manager of the First Sanyuan Petrochemical Company, told reporters that China is a big producer of polypropylene and a major consumer. In 2006, the country consumed a total of 850 tons, of which about two thirds of domestic production and one third were imported from abroad because of technology. In the monopoly, polypropylene is an important source of profits in Sinopec and CNPC's product chain.
Sanyuan Petrochemical Investors Zhejiang Shaoxing Fuling Holding Group was originally a professional manufacturer of packaging plastic film. As polypropylene is the main raw material of plastic film, Fuling Group has gradually realized the great investment value of this product in the long-term use. In 2003, the Group passed a resolution: Investing 2 billion yuan to launch an annual production of 600,000 tons of polypropylene. Polypropylene was one of the industrial projects encouraged by the state's policies during the year. However, due to the large investment and high technical barriers, few private enterprises were interested. Sinopec and other companies did not deliberately block the technology. Therefore, the Fuling Group launched the project almost all the way to the green light, Sinopec will be a full set of poly-propane production technology to the patent transfer of the way to Sanyuan Petrochemical Company, and Sinopec Engineering Construction Corporation to design a full set of drawings, the two sides in long-term cooperation In the middle, a good relationship was formed.
Since 2004, even though more and more private capital has turned its eyes to this eye-catching industry, no company can have the fortune of Sanyuan Petrochemical.
Strive for perfection and strive for perfection Construction began in August 2004, and a single set of 300,000 tons/year of production equipment was completed and put into production in October 2006. Sanyuan Petrochemical spent only two years. Now, Sanyuan Petrochemical Co., Ltd. can produce 1,000 tons of polypropylene per day, which is calculated at the market price of 10,000 yuan per ton. The company's output value is 10 million yuan a day. According to the current situation, this year's sales revenue is expected to reach 3.7 billion yuan, and it is expected to achieve a net profit of 320 million yuan.
Zhong Jianming said that the HPPP project had indeed taken a great risk because Sanyuan Petrochemical had no experience and no talent. To this end, the company put forward four requirements for the project team: First, according to the requirements of high starting point design and high standard planning, complete the project's design and planning work, formulate the project's overall and monomer implementation plan and operation plan; The proportion of large, high-precision equipment and equipment is to upgrade the scientific and technological content and product quality of the project with high-tech equipment; third is to form a technical network support system such as expert guidance and full-scale quality control, and to establish technological alliances with units such as China Petrochemical Corporation. To ensure the high quality of project construction, the fourth is to ensure that the funds are in place. On the basis of the previous investment of 350 million yuan, the Group allocated an additional 250 million yuan to ensure the funding of equipment and civil engineering and other ancillary projects.
Smooth and convenient sales of products Good market development trends and huge consumer demand have laid a solid foundation for Sanyuan Petrochemical. It is understood that Sanyuan Petrochemical built polypropylene plant is designed according to 1000 tons of Nissan, its annual output value reached 4 billion yuan, has been maintained since the completion of production and zero inventory, zero receivables trend, the current gross profit of 2800-3000 yuan / Ton, net profit of 1,500 yuan / ton. Because the new products developed and produced by Sanyuan Petrochemical can be directly used by the Fuling Group, the quality of its new products can be given the most accurate feedback within three days, and the feedback time for market launch of similar products can be reduced by more than 1/3. This laid a smooth and convenient production and sales path for Sanyuan Petrochemical to timely grasp the quality of products.
Currently, Sanyuan Petrochemical is actively preparing for the construction of the second phase of the 300,000-ton/year polypropylene project and the supporting Ningbo Terminal 30,000 cubic meter storage tank project, which is expected to be implemented in 2008. After the completion of the second phase, it will achieve an annual output value of 10 billion yuan.
This is China's only privately-owned polypropylene production company. Its peers are all of Sinopec or CNPC's family. The two giants occupy more than 95% of the domestic polypropylene market share. The state-owned enterprises' monopoly status is self-evident. How is it born, born, and grown?
Zhong Jianming, general manager of the First Sanyuan Petrochemical Company, told reporters that China is a big producer of polypropylene and a major consumer. In 2006, the country consumed a total of 850 tons, of which about two thirds of domestic production and one third were imported from abroad because of technology. In the monopoly, polypropylene is an important source of profits in Sinopec and CNPC's product chain.
Sanyuan Petrochemical Investors Zhejiang Shaoxing Fuling Holding Group was originally a professional manufacturer of packaging plastic film. As polypropylene is the main raw material of plastic film, Fuling Group has gradually realized the great investment value of this product in the long-term use. In 2003, the Group passed a resolution: Investing 2 billion yuan to launch an annual production of 600,000 tons of polypropylene. Polypropylene was one of the industrial projects encouraged by the state's policies during the year. However, due to the large investment and high technical barriers, few private enterprises were interested. Sinopec and other companies did not deliberately block the technology. Therefore, the Fuling Group launched the project almost all the way to the green light, Sinopec will be a full set of poly-propane production technology to the patent transfer of the way to Sanyuan Petrochemical Company, and Sinopec Engineering Construction Corporation to design a full set of drawings, the two sides in long-term cooperation In the middle, a good relationship was formed.
Since 2004, even though more and more private capital has turned its eyes to this eye-catching industry, no company can have the fortune of Sanyuan Petrochemical.
Strive for perfection and strive for perfection Construction began in August 2004, and a single set of 300,000 tons/year of production equipment was completed and put into production in October 2006. Sanyuan Petrochemical spent only two years. Now, Sanyuan Petrochemical Co., Ltd. can produce 1,000 tons of polypropylene per day, which is calculated at the market price of 10,000 yuan per ton. The company's output value is 10 million yuan a day. According to the current situation, this year's sales revenue is expected to reach 3.7 billion yuan, and it is expected to achieve a net profit of 320 million yuan.
Zhong Jianming said that the HPPP project had indeed taken a great risk because Sanyuan Petrochemical had no experience and no talent. To this end, the company put forward four requirements for the project team: First, according to the requirements of high starting point design and high standard planning, complete the project's design and planning work, formulate the project's overall and monomer implementation plan and operation plan; The proportion of large, high-precision equipment and equipment is to upgrade the scientific and technological content and product quality of the project with high-tech equipment; third is to form a technical network support system such as expert guidance and full-scale quality control, and to establish technological alliances with units such as China Petrochemical Corporation. To ensure the high quality of project construction, the fourth is to ensure that the funds are in place. On the basis of the previous investment of 350 million yuan, the Group allocated an additional 250 million yuan to ensure the funding of equipment and civil engineering and other ancillary projects.
Smooth and convenient sales of products Good market development trends and huge consumer demand have laid a solid foundation for Sanyuan Petrochemical. It is understood that Sanyuan Petrochemical built polypropylene plant is designed according to 1000 tons of Nissan, its annual output value reached 4 billion yuan, has been maintained since the completion of production and zero inventory, zero receivables trend, the current gross profit of 2800-3000 yuan / Ton, net profit of 1,500 yuan / ton. Because the new products developed and produced by Sanyuan Petrochemical can be directly used by the Fuling Group, the quality of its new products can be given the most accurate feedback within three days, and the feedback time for market launch of similar products can be reduced by more than 1/3. This laid a smooth and convenient production and sales path for Sanyuan Petrochemical to timely grasp the quality of products.
Currently, Sanyuan Petrochemical is actively preparing for the construction of the second phase of the 300,000-ton/year polypropylene project and the supporting Ningbo Terminal 30,000 cubic meter storage tank project, which is expected to be implemented in 2008. After the completion of the second phase, it will achieve an annual output value of 10 billion yuan.