According to the US "Wall Street Journal" reported on January 13, the plunging oil prices in the past six months and the strong demand for new cars in North America have increased the confidence of European and Japanese automakers. Recently, with the US dollar strengthening, global automakers will usher in new business opportunities.
According to reports, in the past six months, the dollar has appreciated by about 15% against the yen and the euro, and by 6% against the Korean won. This has led to a significant increase in the profits of other regions selling cars in the US market. Among them, the luxury car and SUV car market are most stimulated. Before the dollar strengthened, sales in Europe and Japan on this type of car were already very bright.
Daimler AG's US sales division, Mercedes-Benz USA, expects to benefit from a stronger US dollar, increased profits from a single sale, and a greater share of the parent company's products. . Hakan Samuelsson, chief executive of Volvo Car Corporation, said the dollar's strength provided a good opportunity to sell Chinese-made cars to the US. Volvo plans to sell 5,000 cars from the Chengdu plant in 2015. Sergio Marchionne, chief executive of Fiat Chrysler Automobiles, said at the North American International Auto Show on January 12 that there are many in Europe and Japan. Car manufacturers are more focused on the North American market. It is reported that the brand also plans to expand the sales of its Alfa Romeo sports car brand in the United States in the United States. Nissan said the company plans to sell more cars to the United States.
The report also pointed out that in addition to the dollar's strength in addition to directly stimulating car sales, the sales of vehicle accessories such as reversing cameras also showed a small boost.
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