As major Internet giants have launched their own crowdfunding platforms, smart hardware products have become popular crowdfunding projects on various crowdfunding platforms. The rise of the crowdfunding model has broken the traditional financing model. Its threshold is low and its focus on innovation. The sources of financing are no longer confined to VCs and other institutions. This provides dreams for more creative but unfunded people may. Ever since, various intelligent hardware products come in overwhelming, people a little overwhelmed.
In addition to the Internet giant, more and more traditional vendors are also unable to withstand loneliness, began to stir the entire smart hardware industry, followed by this wave. In addition, there is a wave of grassroots innovation and entrepreneurship team is also hit. These three schools in their respective intelligent hardware development will encounter any problems? Finally, can you share a piece of smart hardware?
Internet faction: strong brand and landing hard
Baidu, Ali, 360, millet are considered typical smart hardware Internet faction, they have completed in the field of Internet some brand accumulation, and even opened up a different kind of hardware Internet games. As an important part of leading the entire IT revolution, the internet group has more ideas for solving more difficult problems because it understands that it can get more cutting-edge information. However, the flaw is that there is a lack of capacity for implementation on the ground.
For the Internet to send intelligent hardware, I would like to say that the software is more difficult to do than hardware, why? Simply put, one is the high threshold of funding; Second, the business model is not particularly attractive, unlike the mobile Internet, APP. The recent 360 Zhou Hong yN in the Internet model of the hardware is free, really free? Do hardware and software are not the same, the software is only one-time R & D costs, hardware not only R & D costs, as well as logistics costs, upstream device costs, manufacturing costs, so I think the hardware is not free, because the cost of the hardware itself can not be passed on , The material cost of the hardware can not be avoided. Do hardware must be down-to-earth, down-to-earth, not so much two or three years to burn out the company.
Traditional school: powerful but inferior to marketing
All belong to this faction with those from the industrial age before the information era. With the background of traditional hardware manufacturers, entrepreneurs are also a group of unwilling uncle, who have a great Looking forward, the general idea is also very promising, landing ability is very powerful, the defect is in the Internet marketing and Internet traffic is not enough skill.
For the traditional hardware manufacturers who want to counterattack, there are the following difficulties to be solved. One is the shallow thinking of the Internet, the team members are difficult to unify the understanding of the Internet hardware. At the helm of traditional hardware schools, their learning abilities and visions will not be lower than Internet bigwigs, but a large number of team members' understanding of hardware Internet remains at the shallow level of selling products on the Web. Such inconsistencies, it is difficult to achieve the most satisfactory results, but also talk about counter-attack it? The other is to play the traffic to play marketing, poor heat. The nature of the Internet or the flow of business, compared to the Internet school, the traditional hardware school in product design, production, inventory management, logistics management, sales policy, service and other user-oriented services, than the Internet to send the first mature experience. However, similar to millet or hammer such superb Internet marketing tools and drainage practices, which is a lot of traditional factions temporarily still playing does not turn. Third, the disruptive and innovative spirit promoted by the Internet era. Traditional enterprises need constant innovation, keep updating products iteration, which may closely follow the needs of users and experience the pace. This is not just a technical issue, but more human-computer interaction.
Individual grassroots faction: ideal fullness and lack of resources
In addition to the big team of local tycoons, the whole field of intelligent hardware, there are a group of individuals, or grassroots \ L silk operation of small teams. Highly craftspeople who made their ideas into products in the garage, maybe no funds now No big team No variety of resources to promote products, but their desire and creativity for entrepreneurial innovation are likely to make them from people ignore Pure \ L silk stand up big Turks, to the pinnacle of life.
As a research sample, we examined more than 40 exhibited designs in "2014 Chengdu Kechara Fair Carnival". Among them, there are many very good start-up projects, including entrepreneurship team, undergraduates, As well as the youngest creators of the genre, these projects break through the industry and market constraints and restrictions, very creative, very dazzling. Their limitations lie in the fact that these product makers really need to be matured to the needs of consumers for a very long time. They also need a lot of technical personnel and opinion leaders to give technical and operational guidance.
How to make Maker from a small studio production to the factory mass production in order to obtain a high economic return? We think makers need to think about the "transition from Geek to Customer." In simple terms, grassroots creators need to think about these three issues:
1, refining ideas - from the mass market to find subdivision needs;
2, product design - starting from a better user-friendly design of products;
3, use the Internet to develop products and sales thinking - this is the underbelly of Maker.
Recently, "I love program network" launched a "Amoy plan" platform (tao.52solution.com), focused on creating the largest search and exchange platform for original programs, developers can freely publish their own design on the platform or Program. Compared with the previous crowdfunding platform, "Amoy Program" seems more open, whether it is program ideas, prototypes, or have been achieved by the product of the program, are not rigidly adhere to the form, are free to display, at the same time can Speak your appeal loudly, waiting for others to respond. If it is to be made up in the future and complemented by a sound search function, it should attract more investors and technicians and opinion leaders "to read it." For grassroots hardcore teams, this is also a good way to shape your personal brand and promote your project design.
In short, many of the smart hardware entrepreneurs, the Internet camp marketing, but not enough technology accumulation; traditional technology, but not pattern marketing; Grassroots innovative ideas, but lack of technical and operational experience, each with its own Short board, each also has its own advantages. However, whether it is the Internet camp, the traditional hardware or grassroots entrepreneurship faction, one thing everyone needs attention, that is, identify the subversive innovation of intelligent hardware, only find this point, in the vast expanse of intelligent hardware market share a cup soup.
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