After more than a year of verification, home maintenance or car wash startups are also going on, and the capital market has begun to raise many questions about the industry. The phenomenon of capital cold is obvious.
So how do Internet companies cut into this market? Can they meet the needs of consumers? What is the pain point of the entire industry?
For a long time in the past, entrepreneurs in the automotive maintenance market believe that the pain point of the entire industry is "price opacity." But Gao Ling, who will raise a car CEO, does not quite agree with this view.
In an interview with a reporter from China Business News, she pointed out: "The first important thing in this industry is to establish integrity." When a consumer is pursuing maintenance, “the first consideration is to choose a trusted store before considering whether his price is open and transparent.â€
Wang Du, deputy secretary general of China Automobile Dealers Association, told this reporter that Internet companies must establish integrity in entering this industry. The first thing to consider is not the price.
According to Wang Du, deputy secretary-general of the China Automobile Dealers Association, car repair and maintenance requires certain skilled workers. "Technologists with certain experience may exist in the stage of burning money in startups, but it is difficult to operate in daily life unless consumption People pay more because the on-site service does take more time and the conditions are more difficult." But most Internet companies in China tend to be much cheaper than 4S stores and even garages, and their technicians are It may be "no technology, no qualifications, and to some extent even violations or violations."
According to the introduction, in order to regulate China's automobile maintenance and repair market, the AQSIQ is entrusting the Automobile Circulation Association to formulate the evaluation standards for China's automobile maintenance stores. This standard is the basis for the establishment of an integrity system for automobile maintenance companies.
According to the introduction, this industry standard will first give a rating based on the hardware standards, technician standards, accessories status, service status, and a problem repair rate of the automobile maintenance enterprise. With the form of the Internet, the ratings of each enterprise will be announced for consumption. Refer to the selection of the repair shop.
It is reported that there is no uniform service standard for China's automobile after-sales maintenance market. Only the corresponding standards set by different automobile companies for their dealers, each after-sales chain enterprise also has its own service process, but many roadside stores and startup companies have The standards are not transparent and not honest.
According to the introduction, the China Automobile Circulation Association will work with the car to develop the Chinese automotive after-sales service evaluation standards. After several rounds of bidding, the car will be authorized by the circulation association, and is currently undergoing certification for Chinese automotive after-sales services, including dealers. Large repair shops as well as roadside shops and startups. In the future, a consumer evaluation system (including evaluation of the store and evaluation of the technician) will be introduced for certification. Gao Ling pointed out that only after the unified standard, consumers can determine whether the store's charges are really high, and can really urge the integrity of these maintenance companies.
It is reported that the service certification standard can also solve the embarrassment of "Guiding Opinions on Promoting the Transformation and Upgrade of the Automobile Maintenance Industry to Improve Service Quality" (hereinafter referred to as "Opinions").
In order to implement the anti-monopoly law and anti-unfair competition, we hope to break the channel monopoly of repair parts. The Ministry of Communications and other 10 ministries have formulated the "Opinions" on the development of China's first auto after-sales maintenance market: First, encourage the production of original parts. Enterprises provide original parts to the automotive aftermarket, and second, encourage maintenance companies to develop "homogeneous accessories."
The "Opinions" have been welcomed by many automobile after-sales companies, but they are also questioned: "What are the homogeneous parts? The main parts and auxiliary parts produced by the relevant suppliers designated by the automobile companies are homogeneous parts, then other enterprises produce Can the accessories reach 'homogeneous'?"
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