Talking about the "sucking gold" tricks of LED lighting enterprises

According to a professional, last year, because of the new brand to hit the market, they invested a lot in advertising, through the promotion of various media, quickly make the company's popularity bigger. Although the annual performance income is not enough for one year's advertising investment costs, the boss trusts him very much because the stock has risen a lot, the profit is considerable, and the virtual one has gained a lot of profit. It is understood that a friend who once worked as a general manager of a well-known lighting company and now a small company as a professional manager told me that he has left the company at present because the company’s popularity is not high and the brand is not ringing. The practice of large advertising, expanding the popularity, and distribution in the country, the boss is not satisfied because the benefits are not immediately effective. In fact, the products of this factory are very suitable for product matching, but adopting the strategy of branding, investing 2 million yuan in advertising fees, such as putting a small stone in the sea, can not play a role. In addition, the company also faces a series of problems such as inventory, services, costs, and funds. It is inevitable that something goes wrong. For small businesses, the most important thing is to be pragmatic. It is the most important thing to survive and live well. Executives passed the LED lighting company to attract gold. Recently, there is a listed company that is doing packaging to come to Foshan to look for OEM manufacturers. He said: In the previous year, the company arranged for the brand in the country, because the product quality is good, but there is no cost advantage, resulting in The inventory of products has increased rapidly and the loss has exceeded 100 million yuan. Since 2013, they have begun to adopt a combination of virtual and real methods, to do virtual channel circulation as a brand awareness, and to significantly reduce prices; to be the main force to implement the engineering channel as a key point to implement, the results received a lot of large engineering orders last year, the profit is very considerable. In fact, whether it is a small business or a large enterprise, whether it is to be virtual or to be practical, the most important thing is to understand that doing virtual is for the future, and if more advertising investment cannot be translated into actual benefits, then it can only be a kind of Waste; business operations are like a set of Go, sometimes you can give up one or two small areas for the big picture, but to win or lose in the end, whoever wins the most is the winner. In 2014, the competition for LED lighting will be heated up. Whether it is a big company or a small enterprise, it will be put into this battle. The success of the military will be a key battle. In a sense, there is no The so-called big business will win the theory. Look at the mobile phone industry, Motorola, Ericsson and other companies, which is not a giant, the company has closed down. When a corner turns, it is easy to be surpassed by others, but it is also easy to surpass others. For the enterprise, doing it and doing it is all about its own choice.

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