In the Chinese market, there is a kind of car, sales have been tepid, if you say that it is not selling well, it has a certain amount of possession in the third-tier cities or smaller counties and small towns, if you say that it is getting sold Long, it is difficult to trace in first-tier cities such as Beijing, Shanghai, and Guangzhou. It is an imported product - pickup. It is more appropriate to describe the performance of pickup trucks in the Chinese market by using “extraordinary monks can not read the Bibleâ€.
The history of the Chinese pickup truck can be traced back to the 1990s. The earliest pickup truck in China came from Japan and was Toyota Hyleks. Because the earliest pick-and-truck type was imported from Japan, we will inevitably be affected by Japanese consumer attitudes. Therefore, the impression of the pickup trucks of our country’s consumers is that of the Japanese pickups, and there has been no major change.
â— The earliest imported car to enter China's pickup - Toyota Hilux:
Pickup is a transliteration of Pickup in English. It is also known as a sedan. As the name suggests, it is also a sedan and card. It is a model that uses a car's head and cab, and also has an open freight car. It is characterized by the comfort of a sedan, without sacrificing the power, and it is also stronger than the car's ability to carry cargo and adapt to poor roads. The most common type of pick-up truck is a two-row seated pickup. This type of vehicle is currently the most widely held, and it is also the most popular pickup truck on the market.
â— The most common in the domestic market is the double row pickup:
However, in Japan and the United States, pickup trucks have a long history, and their production and sales have nothing to do with the local cars. U.S. basketball stars and movie stars frequently drive through pickups. Many American college students most hope to receive pickup trucks. Isabella Swan, the heroine of the most memorable American “Twilight of the Twilightâ€, is a very unique pickup. According to the statistics of the "Automotive News" of the United States, from January to May 2002, there were 391 pickup trucks sold in the US automobile market, and luxury pickup trucks with prices ranging from $45,000 to $50,000 grew rapidly.
You read it correctly. She was a high school student in the movie. It was this Ford pickup.
Pickup trucks are so popular in the United States that they are unsatisfactory in China. The difference is so great that they are puzzled by the car companies. Relevant information shows that the sudden emergence of the American pickup was in the late 1980s and early 1990s. During that time period, the generation born after the war began to enter the peak period of consumption. Compared with their conservative elders, they pursued more personality and freedom. Therefore, Pickup became their best choice.
Correspondingly, major US automakers have also made in-depth improvements to pickup trucks based on this generation’s consumption concept, making pickup trucks not only have the comfort of a comparable car, but also have a good passing performance of large-scale SUVs, and are not only more powerful. The exterior is more personalized and the interior is more comfortable. Its towing vehicle as a private yacht is an excellent model.
Against this background, the United States Picards took a natural course and the fire was a mess. Moreover, the American pickup truck is a typical representative of the muscle power vehicle. Compared to the petite pickup trucks in Asia, the American pickup truck is quite eye-catching regardless of its displacement or size.
Crucially, in the United States, there have been no restrictions on pickup trucks. They think that pickup trucks must have the same right to use roads as ordinary cars. According to statistics, of the 20 best-selling cars in North America in 2010, pickups accounted for seven seats. The best-selling Chevrolet Silverado and Ford F-150 in the United States are all pickup trucks. In 2011, GM’s pickup truck production in North America will exceed 1 million vehicles, accounting for 21% of the total.
At the beginning of this century, as the world's largest pickup truck producer, pickup trucks produced in Japan and the United States accounted for more than half of the total pickup truck production in the world. In 2001, the annual output of pickup trucks in the United States was about 1.8 million vehicles, which is owned by Ford Motor Co. The annual sales of pickup trucks accounted for 600,000 vehicles. In Japan, the total annual production of pickup trucks is relatively small, but it still stays at around 1 million vehicles, and China's pickup industry at that time was only just beginning.
In the early 1990s, at the earliest in China, only some of the smaller manufacturers in Hebei were producing pickup trucks. Although the development was relatively fast, generally speaking, the pickup trucks in the Chinese automobile market accounted for only the entire automobile market in terms of output and sales volume. Less than 5% of the share. Until 2009, pickup trucks in the Chinese auto market are still far behind other models. In 2009, the total automobile production in the country has reached more than 13 million, while the output of Chinese pickups is less than 300,000, only about 2%. At the level of 3%, it can be seen that the pickup industry in China's auto market has developed.
Originally as an imported item, and the market in the Chinese market was listed blankly, and the number of Chinese pickups was initially small, but the sales of Chinese pickup trucks have been poor, and it became a veritable “non-existent monk to read the Bibleâ€.
Many auto makers that originally produced only pickup trucks have transformed to strive for the full development of various models. In the past, many auto makers that did not produce pickups, after getting involved in the pickup industry, often only served as a vehicle model for enriching the brand, and the pickup industry. Often cannot be regarded as a core industry for the development of car companies. As car makers, they know that putting eggs all in one basket will often be tragic. Especially in the face of the extremely cold period of the auto market, if there is no rich product line, it is bound to fail badly.
So, what is the reason that caused pickup trucks to remain tepid in the Chinese auto market?
The reason is as follows: The concept of consumption of ordinary people is difficult to change. In the eyes of the general public, pickup trucks are equivalent to high-priced minivans. Relative to slightly larger trucks, it is only a car-like cab. And the open train cars are much smaller than the minivans. So in the rural market, small trucks to some extent took the place of pick-ups.
Because, in the eyes of ordinary people, if it is purely for the purchase of a train that can carry heavy loads, because of their limited economic capacity, they can only choose general agricultural transport trucks or cheaper tractors. It is obviously unrealistic to spend 70,000 on a pickup truck with a passenger cabin to haul cargo on the rural market. But up, many people cannot afford to buy a pickup truck that can only be loaded for 100,000 yuan. In comparison, they prefer family sedans because pick-up trucks appear to be somewhat more expensive than sedans. Cheap.
In the rural market, minivans are the most popular models:
Second reason: Market positioning The main market position of domestic pickup trucks is the second, third and lower cities. Originally it was hoped that a certain share would be maintained in second-tier and third-tier cities or county-level cities, but if it were in the rural market, its sales volume would be lower than that of small-sized trains. If it is in the county and second and third tier cities, its sales volume is less than that of minivans, that is, the vans that the majority of the people said.
Compared with vans and minivans, pickup trucks have higher selling prices, and domestic car makers can buy two mini-cars at the price of a slightly better pickup truck. Moreover, the minivan has a stronger manned capacity and a smaller displacement. Faced with a displacement of 2.4L or more, the mini car's displacement only needs 1.4L.
Reason 3: Big cities refuse pick-ups Many car manufacturers focus on first-tier cities. In general, big cities have a high amount of car ownership, sales of cars are good, and people in large cities have strong spending power, which has driven car sales. One major factor. However, big cities list picardas as a truck, and there are restrictions on pickup trucks on many road sections. In the catalog of automotive products promulgated by our National Economic and Trade Commission, the code name of pickup truck is 1 prefix, which belongs to the serial number of trucks. In all statistics of the country, pickup trucks are categorized as light trucks.
Big cities restrict trucks, pickups have become unpopular and there is almost no place in the city. Beijing, Shanghai, and Tianjin are prohibited all day. The main roads in Shenyang, Jinan, Wuhan, Changchun, Lanzhou, Changsha, Urumqi, Taiyuan, Harbin, and Nanchang are restricted all day, and some city roads are restricted, and roughly calculated. Almost all capital cities and more than half of city-level cities are restricting pickups. Although the three cities of Guangzhou, Nanjing, and Qingdao have recently relaxed restrictions on pickup trucks, they have only carried out partial relaxation, and pickup trucks still do not have free access.
Many pickups cannot even enter the four rings of some cities:
Therefore, for the above reasons, pickup trucks have fought in rural and county-level cities, and they want to survive in the cracks. However, the mini-car has already taken the lead and has already dominated one side, and has not given any opportunity for pick-up trucks. Faced with the country's support for the mini-vehicles policy to the countryside, the ordinary people can receive a certain subsidy after purchasing mini-cars. Therefore, mini-cars have flourished in rural and county-level urban auto markets and become the county-level urban and rural markets. One of the largest models in possession. Although the country has subsidy policies for pickup trucks to the countryside, its sales volume is far less than that of mini vehicles.
Faced with the poor performance of pick-up trucks in the Chinese market, many car companies have made corresponding changes. For example, ZTE pickups exported their pickup sales to overseas countries such as Libya, and they have achieved considerable success in the Libyan market. Performance, pickup trucks in the Libyan market, there are seven of 10 vehicles are ZTE pickup, from the performance of ZTE pickup in the foreign market is evident. This also provides a new way for the development of pickup truck manufacturers in our country.
ZTE pickup has a higher market share in Libya:
Some pickup truck manufacturers choose to “pick up†pickup trucks and transform pickup trucks into other models to change the positioning of their light trucks. The beginning is to change the pickup into a van pickup. Separate the rear cargo compartment from the cab, close the cargo compartment at the same height as the cab, and protect against rain and sun. This vehicle can be used as a "5" head and "6" prefix list, which can be used as a utility vehicle. Or wagon. It was later changed into a one-piece pickup truck. Its characteristic is that the cab is connected to the cargo compartment. Although the same chassis is used, the “6†prefix is ​​usually used for reporting.
To this day, it is a sport utility vehicle. So, we can see that there are many diesel-powered, pickup-like SUVs. Although the pick-up trucks were “face-lifted†and lost the original appearance of the pick-up trucks, the trade-off was a pickup in the sales of pick-up trucks. According to statistics from the National Pickup Truck Market Data and Information Federation, the sales of pickup trucks nationwide in the first half of 2011 were 50,724 units, an increase of 18.4% over the same period of last year. In the next 5 to 10 years, pickup annual growth will reach 5% -15%, close to or even higher than the increase in cars.
It is wise to change for the market:
At present, domestically successful pick-up truck manufacturers include Zhongxing Automobile, Jiangling Motors, Great Wall Motors, Zhengzhou Nissan, Qingling Automobile, and Foton Motor. The above car companies have also launched some successful pickup truck models.
Although the current production and sales volume of Chinese pickup trucks are not as good as those of other models, in the long-term sense, pickup trucks have enriched the product line of the entire Chinese automobile market and are conducive to the faster and better development of the entire Chinese automobile industry. We are faced with pickup trucks. What needs more is encouragement and support. It is not blindly rejected.
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