The professional market of lamps and lanterns is a distribution model of lighting products unique to China, and it is also an important sales channel for lighting products. A large number of lighting distributors and brands are concentrated in a dedicated fixed-point sales platform, which constitutes a never-ending lighting fair. Therefore, the investigation and research on the professional market of lamps and lanterns will help to grasp the pulse of China's lighting circulation field, and then provide rationalization suggestions to promote the healthy development of the industry. In 2015, the author conducted a survey on the main opened lighting market in the country. This survey visited nearly 80 lighting markets in more than 30 cities in North China, Northeast China, Central China, Southwest China, South China, Northwest China and East China. The total annual sales of the lighting market surveyed exceeded RMB 50 billion, and its radiation coverage covers the whole country. Overall, the overall operating conditions of the domestic lighting market are relatively stable. The vacancy rate of most of the lighting market surveyed is relatively low, and the monthly rent of shops is relatively stable, but the business and popularity are not as good as in previous years. Mainly due to the slowdown in macroeconomic growth in recent years, the adjustment of the real economy, the regulation of the real estate market, and the reduction of government projects have directly or indirectly affected the domestic market of our lighting products. In the export market, the global economic downturn has caused demand to shrink and the renminbi appreciates. It also led to a decrease in the profit of the foreign orders. Both the internal and external markets are said to be in a tough situation. The situation from this survey also reflects this trend. The majority of the surveyed lighting market's overall sales in 2014 was flat or even lower than in previous years. The lighting market in a few key areas with relatively high radiation capacity is relatively better. . Relatively speaking, the original old lighting market has superior geographical position, stable popularity and customers, more mature management and better supporting facilities, but most of them encounter upward bottlenecks and high development pressure; the new lamp city planning is more reasonable and the scale is larger. Development potential, but lack of popularity, while facing a fierce competitive environment, the pressure of survival. The above is the overall situation, but due to the vast territory of China and the significant differences in economic and social development in various regions, the development of the lighting market is not the same. The lighting market hub city in the northeastern region is Shenyang, occupying the main road to other parts of the Northeast, with the first city of Northeast China, Zhangshi Lighting City, Shenyang Shilihe Lighting City, Xingshun Lighting City, New North Lighting City, The large-scale lighting market, such as the North Station Lighting City, has strong radiation capability and can radiate neighboring provinces such as Jilin, Heilongjiang and Inner Mongolia. Relatively speaking, Heilongjiang, Jilin, and Inner Mongolia have better trade environments with Russia, the DPRK, and Mongolia, but most of them are currently operating in the middle and low-end lighting wholesale market, lacking some high-end specialized lighting stores. Meet the changes in consumer demand and business environment. Compared with the northeastern and southeastern coastal provinces, the economic and social development level is relatively lagging behind, and the low birth rate and talent outflows lead to a colder real estate market. The overall lighting market lacks a group with strong purchasing power. This is also an important factor restricting the development of the local lighting professional market to a higher level.
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