Strengthen Strength and Increase Value China Plastics Goes Out of China

With the development of China's plastics industry, the annual growth rate of China's plastics machinery industry has been around 30% in recent years. The growth rate of profitability is also much higher than the growth of industrial output value. China has become the world's largest producer and consumer of plastic machinery, but for many years The export value has always only accounted for 5% to l0% of the total sales value, which is quite disproportionate to the fact that the large machinery countries such as Italy account for about 50% of their total output value.

1. Enhancing the export potential, from a big country to a strong country as an important technological equipment, plastic processing machinery is widely used in building materials industry, packaging industry, electrical and electronic information industry, agriculture, automotive and transportation, light industry, petrochemical industry, machinery industry, National defense industry and other sectors of the national economy and various areas of people’s lives are increasingly showing an extremely important role in the national economy. China's plastic machinery output ranks first in the world for nine consecutive years in terms of number of units, and accounts for more than half of the total number of stations in the world. China has become a well-deserved powerhouse for molding machinery, but it is by no means a strong machine-building power. At present, China's plastic machinery has been able to meet the basic needs of the domestic, but compared with the world's advanced level, China's plastic processing machinery in the quality of stability, degree of automation, there is still a certain gap.

In the past ten years, China's plastics machinery industry recorded sales of RMB 28 billion in the highest year, with an average annual rate of less than 14% in the world and only 6% in the export market. More than 50% of the domestic market share is occupied by imported equipment. According to China's current production capacity of plastic machinery and export potential, increasing exports should be one of our basic developments for further development. We must make full use of the opportunities brought by the accession to the WTO, strive to create conditions, go abroad, and expand the international market for the development of China's plastics machinery industry.

Second, increase the added value and enhance international competitiveness In large-scale, precision and high-speed equipment, the international competitiveness of China's presses is still insufficient. In recent years, the number of plastic machinery imported from China is also increasing rapidly. Each year, it imports tens of thousands of sets of presses. The value of imported plastic processing equipment is approximately twice that of domestic plastic machinery, which indicates that foreign advanced plastic machinery manufacturing. Businesses have a relatively clear competitive advantage in technology. Especially in the production of certain products, imported equipment occupies a dominant position. For example, the production of heat-resistant PET cleaning lines in China is almost entirely accomplished by imported equipment; all high-grade film production equipment is also an introduced production line. Comparing the import and export price index of 2001-2009 presses is not difficult to see, the spread of equipment import and export is still expanding. This fully exposed the issue that China's export presses mainly serve the low-end market and have low value-added products.

In addition to the low added value of products, the gap between domestically produced presses and the world level is also manifested in: low equipment efficiency, low product precision, high unit energy consumption, backward measurement and control technology, and short equipment life. To change this status quo, we must enhance the competitiveness of China's presses in the international market.

Third, change business philosophy and focus on the needs of customers China's plastics industry provides equipment for almost all industrial areas, these industries have varying degrees of actual demand and potential demand for plastic machinery, but most of these industries do not know much about plastic machinery. What kind of demand, especially the potential demand, can be solved with plastic machinery. These industries are not clear. Therefore, changing the concept of plastic machinery development has become one of the important prerequisites for the plastics industry to break through the bottleneck of the low level for decades to improve the industry.

1. Establish the concept of the key factor in the success or failure of users' market competition. We strive for high-speed, high-efficiency and energy-saving operation of the equipment. According to the user's requirements, design and manufacture of suitable equipment for users to solve their process difficulties. Beginning with the development of plastic products, we provide all-round services for users of plastic machinery, including products, process recipes, equipment and after-sales services.

2, increase investment in science and technology, improve the technical level, the quality of management personnel. To draw on the technological development of related industries in a timely manner and apply all kinds of latest scientific and technological achievements to the industry. Such as electronics, communications industry and automotive industry, aerospace industry scientific and technological achievements. Keeping up with the progress in materials science, new equipment is adapted to the processing of new raw materials. Under conditions permitting, through various methods, including joint ventures and cooperation, we will continue to learn from foreign advanced products and processes and equipment to develop our country's presses and improve our technology. Increase investment in science and technology, accelerating the absorption of high-quality management and scientific and technical personnel, in order to further develop and strive to compete with the world's powers.

3, breaking the boundaries of the original industry, selective cooperation between enterprises. The domestic medium and low-end market capacity will be squeezed smaller and smaller. Therefore, breaking the boundaries of the original industry, plastic machinery services for various industries have become established and in-depth development, and then may lead the transition to market consumption, but we must pay attention to guidance must be the correct direction. According to their own circumstances, enterprises can choose a business form that is more conducive to the development and expansion of the enterprise. For example, some companies are divided and reorganized. Some companies will reduce the proportion of plastic machinery and turn to diversified operations. Some companies will avoid vicious domestic competition and open up foreign markets. The optimization and reorganization between enterprises or social collaboration, and concentrate on doing business in a certain local market.