In the first quarter of 2011, Shaanxi Automobile Group exported a total of more than 2,400 heavy trucks, an increase of 13% year-on-year. Even more gratifying is that the share of emerging markets outside the African market has been increased from the previous 20% to 30%. The forefront of the country.
Shaanxi Automobile Group's newly developed model for the characteristics of the Southeast Asian market may not look anything special, but if you compare it with the original heavy truck, the model of the car is still significantly smaller. Both height and width are reduced by 20 centimeters, and weight is also reduced by about one and a half tons. According to Shaanxi Automobile Group Automobile Engineering Research Institute, Shaanxi Automobile made some optimizations on the wheelbase and cab of the vehicle. However, the biggest selling point of this car is its low fuel consumption, low emission and high temperature adaptability, and economic efficiency. it is good.
In the past, the sales of Shaanxi Automobile heavy-duty truck export models were few and simple, and customers did not buy it. After careful exploration, sales personnel conducted strict market subdivisions for different countries and regions. Marketing promotion quickly became market research and development, and customers could according to needs. Ask your own design requirements. Although it takes more than 10 times or even tens of times more complex production processes, the international market is suddenly opened, and the number of exported products has expanded from the past few models to dozens.
Shaanxi Automobile Group develops different products for Russia, the Middle East, and Southeast Asia, such as cold regions for Russia, and low-cost requirements for adapting to Southeast Asia, including some requirements for adapting to the plateau. Shaanxi Auto produces different varieties for different regions. product.
The continuous growth of Shaanxi Automobile heavy truck exports also comes from another major adjustment of the company, which is to change the past and follow the market to take the lead now. At Shaanxi Automobile Group Automotive Engineering Research Institute, researchers are developing a new model that is scheduled to be launched in 2013. According to reports, the car will be lighter and more flexible, and will pay more attention to low energy consumption and low emissions. It will upgrade Shaanqi’s existing models as a whole. The advance and speedup of new product development cycles is to actively lead the market and create new demand. . The goal of Shaanxi Auto Heavy Truck is not to be the follower of the market and to be the leader of the market. Shaanxi Auto hopes that this product can be synchronized with the international and realize the strategy of globalization.
With new products to open up the market and lead the market with new products, Shaanxi Heavy Trucks has achieved the leading export success in the heavy truck industry in China.
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