As domestic car sales soared, it led a new round of reshuffling of car tires. At present, the domestic tire market has become a contestable place for major tire brands. Everyone hopes that they can occupy a pivotal position in the Chinese tire market.
The current tire industry experts pointed out that China's tire market will have seven major trends, which is the major tire wholesalers should consider.
First of all, the next biggest trend is that as people continue to promote the concept of green and low-carbon travel, green tires are recognized by most consumers. Therefore, both manufacturers and distributors must pay attention to the needs of consumers. With the efforts of consumers, we will strive to develop "green tires."
The second trend: With the United States, Japan, South Korea, the European Union and other countries implementing the tire labeling method, our country in order to meet international standards, this year will introduce green tire industrialization program and the introduction of green tire self-discipline standards, will promote China's "labeling method" . This will promote the orderly and harmonious development of China's tire wholesale market.
The third largest trend: With the development of industry, industrial automation with the editing of various industries. At present, the tire manufacturers have applied automation to some tire production. In the future, comprehensive automation will replace mechanization. With the improvement of the technical level, the tire manufacturing level will also be greatly improved, regardless of the product quality or production efficiency.
The fourth trend: At present, domestic tire manufacturers are in the era of Baihua contending everywhere. The overproduction of various small brand tires has seriously affected the domestic tire market. Many manufacturers are facing the status quo of restructuring. We cannot always contend so much. Since ancient times, there have been ancient disciplines for the survival of the fittest. Therefore, we are all waiting to meet new challenges.
The fifth trend: Now many brands of tire manufacturers are increasingly building factories in Southeast Asia and other rubber raw materials, which saves the transportation costs of raw materials. Now Southeast Asia has gradually become the destination of Chinese tire companies.
Sixth largest trend: As domestic tire companies are generally small-scale enterprises, there is still a big gap between this fiercely competitive social production level and the international market. In this competitive environment, we should strive to develop technology and improve our tire quality. . Tire companies in China have already promoted promotional activities and reduced tire prices, which has become a common method for expansion. Nowadays, more and more tire manufacturers in the country are realizing that reducing tire prices and various promotional activities are not a good method in the tire industry. Now many tire companies have begun to realize this and started to improve tire quality and technology. Brand battle. China's tire market will shift from a tire price war to a tire brand war.
Seventh largest trend: Winter tires in China's tire market should be the fastest growing tires. The reason for this trend is due to the improvement of domestic living standards, people's concept of car maintenance will also increase. As four seasons in northern China are distinct, it is becoming more common for people to replace winter tires in winter. Demand for winter tyres has increased as the temperature has turned cold. Therefore, the domestic winter tyre market will be the target of the major tire companies. Nowadays tires of major brands such as Michelin tires, Dunlop tires, Bridgestone tires and Hankook Tire have been continuously updated. In August, major tire wholesalers have already started selling winter tires in order to meet customer needs.
According to a report released by the Industry Research Institute of Forward-looking Industry, in the increasingly fierce competition, if tire companies want to emerge in the rush of flowers and flowers and expand their market share, the first task is to create a brand effect, adapt to the needs of customers, and use excellent products. Production technology, excellent tire quality to conquer customers, to bring customers environmentally friendly, more comfortable, more suitable for consumer tires. To make your own tire brand a household name, you must understand the demand for tires in the market, keep up with the trends in the tire market, and create your own brand.
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