The first set of automobile molds will be produced in next spring, and Group President Wang Guochun said that the vehicle plan is still in a confidential state.
In September this year, the Institute of Industrial Economics of the Academy of Social Sciences announced the ranking of domestic enterprises' competitiveness in 2003. Sichuan Yibin Wuliangye Group ranked first in the wine and food industry. The relevant experts estimated that Wuliangye’s competitiveness index was 1.6946, and the other two wineries followed by the rankings had a competitiveness index of 0.9641 and 0.9560, respectively. Why does a traditional breweries go so far in competitiveness? When the reporter from the "Economic Half Hour" arrived at the Wuliangye Group, he found two interesting news.
- Wuliangye equipment has the ability to produce cars
China's most advanced mechanical processing equipment, all-in-one numerical control machine tools, and a car door mold are being processed. This is not an automobile factory, but Sichuan Wuliangye Group, which is famous for making wine. Group President Wang Guochun said: “We can produce the first set of automobile molds next spring.†Is Wuliangye for making wine necessary to build cars? President Wang Guochun did not deny it. At present, Wuxi Liquid's Push Corporation has received orders for 10 million yuan from Chongqing Chang'an and Japanese automakers. Although only the appearance of the car mold production, but the Wuliangye equipment is fully capable of producing cars. Whether Wuliangye will produce automobile vehicles in the future, Wang Guochun said that it is still in a state of confidentiality, but Wuliangye has at least one foot in the door of the automobile industry.
Why does winemaking step into the auto industry? This must also pay attention to another piece of news: Wuliangye announced the full replacement of new anti-counterfeit packaging at the same time that it announced its involvement in the automotive industry. It also took the opportunity to announce a decision that shocked distributors: increase prices! And the rate is as high as 30% or more. Changed the new packaging, 200 yuan ordinary type Wuliangye
It has risen to more than 300 yuan, and the high price increase is rare in the domestic liquor industry. Surprisingly, although the distributors had ideas in mind, they quickly accepted the reality of Wuliangye price increase.
While the brand is becoming stronger, Wuliangye adopts a relatively hungry sales method. The market has more than 10,000 tons of demand, and the production is only 8,000 tons, and the excess market demand is transferred to Wuliangchun and Wuliangshen. This relatively hunger market has increased the demand for products. Wuliangye Group and distributors generally
Only signed sub-brand wine production contract, and Wuliangye liquor sales do not need to sign the contract, using the salesman's words is the factory to see the market situation to the face to sell you a little discretion, and normal payment to buy wine generally require a batch of articles .
- Seeking a way out for excess capital
Under such circumstances, it is not surprising that the price increase market is accepted every year. In 2002, sales revenue of Wuliangye reached 10 billion yuan, and profits and taxes reached 3 billion yuan. This time, the price increase was 30%, and the annual output of 8,000 tons was at least more than one billion yuan.
The undeniable sense of crisis at high altitudes persecutes Wuliangye without rivals. Wang Guochun believes that only when companies are stronger and bigger can they be invincible. The Wuliangye brand has become stronger, and the scale is already the largest in the Chinese liquor industry. But out of the white wine circle, it goes without saying that in the whole country or in Sichuan, Wuliangye is not the largest. To expand the scale, the white spirit industry has generally shrunk and the growth space is not. Under large circumstances, it is natural to choose the automotive industry with high output value and large scale. This is also an inevitable choice for finding a way out for excess capital.
-Viewpoint
Who else wants to build a car?
The "third force" in the Chinese auto industry is rapidly growing. In preparation for a long list of large-scale entry, there are home appliance giant Chunlan, there are mobile phone giant Bird, Midea, Xinfei and Oaks's vehicle construction plan has also started. Now wine giant Wuliangye is also eager to try.
In fact, the impulse to make cars from many Chinese companies has never stopped. Since 1999, when Geely Automobile opened up a private company to build a vehicle, domestic companies have been able to continue their success.
According to the latest statistical report of the famous brokerage Galaxy Securities, since last year, the amount of capital involved in foreign-capital-led mergers and acquisitions of domestic auto companies has been about 31.4 billion yuan, and the restructuring of domestic capital involves 11.5 billion yuan in capital. At the same time, private enterprises also Brought 11.7 billion yuan of funds for the domestic automobile manufacturing industry.
However, some people in the industry began to express concern. Companies investing billions of dollars in incremental capital to enter the auto manufacturing industry will probably be difficult to digest within a short period of time.
It is certainly not a small number of people who have been pushed out of the abyss by the single-wood bridge. Risk has always been accompanied by opportunities. From this perspective, private enterprises must also be careful. (Ying Ying Wang Junguang)
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