Like many companies, Tianjin Revol Power Company has, without exception, experienced the international financial turmoil. In September 2008, despite the Mid-Autumn Festival, the “winter†patronized the enterprises that accounted for only two-thirds of the sales revenue of this product. In November, the export orders for diesel engines dropped sharply by 90%, which caused a serious impact on production and operations. Since the beginning of this year, following the footsteps of the spring, the economy has been “warming up†month by month. In April, it created a record of 5,518 sets per month and 5,868 sets of monthly sales, highlighting the gratifying trend of “rejuvenating the coldâ€.
Under “dark winterâ€, what is the power of Lovol Power to “fight the coldâ€? The general manager of the company, Cui Taikui, responded firmly and concisely: by innovation.
Innovate against the market
Innovative thinking determines innovative behavior, which stems from spirituality and sentiment that keeps pace with the times. Loewe Powers is able to adapt to the market with innovative thinking. Its inspiration comes from the continuous tracking and research of Cui Taikui and his team on the market. An official of the company said that for a long time, no matter how busy the work of the executives of Lovol Dynamics, they searched and analyzed the world's technological development trend, the changing trend of market demand and the national policy orientation of the diesel engine almost every day through computer or other means. The situation, according to the "three potentials" investigation and decision-making business operations, has become a professional habit of Cui Taikui and his team.
It is precisely this kind of market-oriented thinking. With their exceptional susceptibility to the international financial turmoil, they made various preparations for “warning the cold†before the “winterâ€.
In June and July of last year, when people didn't know much about the international financial crisis, the senior executives of Revo Power had paid close attention to it. In September, there was a sharp decline in export orders. They all came together to think together, brainstorm ideas, and study measures. At the beginning of November, the “economic situation analysis meeting†was held in middle-level and above cadres. The situation report of Cui Taikui’s “Inflection Point in the Market, Revo Power Will Face Severe Tests†comprehensively analyzed Revo Power’s response to the impact of the international financial crisis and the connected countries. The comprehensive ability of domestic demand measures has made the deployment of “segmenting markets, adjusting business, not losing export, and expanding domestic salesâ€. Immediately afterwards, the spirit of the “Economic Situation Analysis Society†was publicized to all employees, and the “crisis†of a full-time member participating in the war was a full-scale special operation of the “machineâ€.
It is worth mentioning that the "crisis" of Loewe Power's hard work has his unique perspective and positioning. Cui Taikui believes that the impact of the international financial turmoil, the implementation of national emission reduction regulations, for the long-mixed products and low-price competition in the market will surely be a big wave Esha, the engine manufacturing industry will face a profound reshuffle, which will also be prepared for the enterprise It is a new opportunity for development. He said that in this situation, Revo Motor's "danger" as the "machine" of the calibration, not only out of the market, but to seize the opportunity to go out of the market, find and develop new space for development.
There is a saying that "thinking determines the way of thinking and thinking determines the way out." With the advent of straining the market “crisis†as the “machine†idea and countermeasures, customers have come one after another and orders have continued one after another. The space occupied by Revo Power in the domestic automobile, construction machinery, agricultural machinery, and generator sets has expanded rapidly. And what's striking is that there has been a major shift in the product sales structure. The company’s monthly sales report for April showed that in the record-high sales volume of 5,868 units, the proportion of foreign sales has been reduced from the previous 2/3 to 1/3, and the proportion of domestic sales has been expanded from the previous 1/3 to 2/3. Feng Yufen, manager of the company's marketing company, told reporters that the reduction in the proportion of exports is not a decrease in customers, but a temporary demand lurking, and the crisis will rebound after the crisis; while the half of the expansion in domestic sales is achieved through new customers, which shows that Volvo Power has found a new world of opportunities to seize the market in the midst of a market downturn.
High-end strains with innovative technologies
Revo Power is able to win the first chance against the market, its excellent skill lies in the high-end strain of innovation technology, to seize the commanding heights of science and technology.
As we all know, Revo Power was born out of Tianjin Perkins. Its 1000 series and Speeding series were the basis for the 1997 joint venture when Perkins was based on the leading European energy-saving technology, combined with the optimization of China's road conditions and conditions. . This kind of sinicization of the world's trump card has injected good genes into Loeb Power’s high-end survival. Today, Revo Power is able to adapt to high-end strains of innovative technologies, not only because of the congenital good genes, but also because of continuous innovation that keeps pace with the times.
With regard to the innovative technologies of Lovol Dynamics, one cannot but speak about his ability to innovate independently. Over the years, Lovol Power and its predecessors have adhered to the principle of “independence + cooperation†and “passing on + innovationâ€. They have invested heavily to attract talents, established a platform for independent innovation based on corporate technology centers, and extended the platform to the international level. ,Cooperating with many famous internal combustion engine research and development institutions at home and abroad, we have formed a research and development body without walls. Lovol Power is relying on this autonomous + extension innovation system to promote technological innovation, and created the technical expertise of more than 50 patents that are owned by Revo Power. For example, specially designed cylinders can make the engine have ample "overload and overload." "Strength and rigidity; Integral cylinder head and finishing tangential airway, can make the engine's cylinder work evenly and stably; Adopt advanced technology and innovative combustion mechanism to ensure the engine's fuel saving, emission reduction and noise elimination. Reaching the advanced level in the world... Revo Power firmly grasps these core technologies. While making key components and final assembly of the engine, we will make all the necessary parts and components available for global optimization. We will rely on unique technical expertise and top-level configuration in the world. The quality of "European science and technology, inheritance" has been fully demonstrated. In 2008, it ranked "China's Top 20 Auto Parts" in the "China Top 500 Manufacturing Industry Report" ranking.
Revo Power's high-end strain on innovative technologies depends on its advancement and reserve of energy-saving and emission-reduction technologies. As early as seven years ago, the first of Leibo Dynamics had insight: “China has implemented emissions regulations 10 years after China, but the time limit for reaching the end must be synchronized with the international community.†From then on, it aimed at the international implementation. The standards and processes of emission regulations have established a number of technical routes such as mechanical pumps, electronically controlled monomer pumps, electronically controlled high pressure common rails, and natural gas, and have accelerated the research, development, and development of China's and internationally implemented emission regulations. At present, its vehicle engine meets the standard of two years ahead of China's implementation of the three emission regulations, and has a variety of products that can meet Euro III, Euro IV emission levels, natural gas engine has transitioned to Europe VI; its non-road engine ahead of the standard In China, the time limit for the implementation of emission regulations is 8 years, and products with various emission levels such as Tier 1, Tier 2, Tier 2, Tier 3, European Union Stage II, and Stage III are available. In addition, in terms of energy saving, we have also developed products with the same power and multi-fuel, such as a 180-horsepower engine for vehicles, and a choice of combustible diesel, methanol, CNG, LPG, and other fuel products. The generator set 1004G engine, with the exception of diesel fuel products In addition, there are products that use natural gas.
Based on the accumulation of many years of innovative technologies, since the second half of last year, Revo Power has closely followed national initiatives to implement emission regulations and boost domestic demand, and has developed more than 60 new models. Pan Hai, director of the company's technical center, introduced that the single pump, high pressure common rail energy-saving and environmentally friendly engine has been successfully delivered to the market. Engines for engineering machinery and generator sets have passed the European Union Euro IIIA and American Tier3 certifications, meeting the emission requirements of many customers' products exported to Europe and America.
"Opportunities are always ready to be prepared." Over the years, Lovol Power uphold high-tech + high-configuration aggressive high-end, high-quality, high-tech, relatively low-end products must pay high costs. Now, when all companies must comply with emission regulations and the technical routes are becoming more and more consistent, Revo Power's ancestors' superiority and superiority will be highlighted. This advantage is that Revo Power has made the most use of innovative technologies and high-end strains. Good comment.
Manage innovation as a whole with innovation
In a certain sense, responding to a crisis is a test and test of an enterprise's management capabilities. Revo Power can quickly “warm upâ€, showing the company's ability and level of innovation management, its performance as follows: marketing, technology, production troika forward, various professional management escort, formed a rapid response to the crisis The overall strain mechanism.
The troika can be linked together because it has a good management foundation. Over the years, while introducing technical talents, Revo Power has absorbed and trained a large number of talents who understand management, technology, and management, and have modern ideas and international perspectives. The company relies on this talent team to manage with Perkins in the UK. As a benchmark, we will advance the modernization of management from processes, quality, production, logistics, and marketing services. On this basis, it also introduced Japan’s Toyota Production System and lasted a full-time participation in the “TPS†project. It has implemented hundreds of improvement projects and has now entered the goal of on-time production, production sites, and advanced services. Objectives and pursuing a higher level of "three-for-one" and "five-nothing" in production management without errors, quality management without defects, cost management without waste, equipment management without failure, and safety management without accidents.
Based on this roadbed and track laid through many years of innovation management, in response to the special financial crisis operation, the company's marketing center was in jeopardy and implemented a series of extraordinary measures for innovative management models: keeping up with the national policies to stimulate domestic demand, market segmentation, Focusing on domestic OEMs, overseas distributors, and large customers, the company launched customer marketing, consolidated old customers, and developed new customers. The marketing service sub-division penetrated into the subdivided markets by region, extending the service from the middle to the use of the entire vehicle manufacturer. The terminal of the person, to one-stop, full service to the customer site; stress response time, to further improve the market information feedback and processing standards and marketing service accountability evaluation system, to promote marketing staff to win the market with the greatest passion.
The technology center, which is in line with the marketing center, jumps out of purely technical thinking, and considers technology development from the research of the country's domestic demand initiatives. With its work in mind, while strengthening research and development and product development, it also strengthens application engineering development and provides users with tailor-made solutions. In order to seize the market opportunities, it also implements the inverted work schedule method. Since the second half of last year, more than 60 new models have been developed to meet the needs of various users.
Closely following the market development and technology development of the manufacturing system, into the order around the transfer of the professional management, production and open three shifts, all parties to protect the line, to produce high-quality, low-cost, on-time delivery of competitive advantage as the center , The production season of the high season was launched, and the factory presented a moving scene of prosperity and prosperity.
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