In the “Eleventh Five-Year Planâ€, Yuchai Group created the legend of “Rebuilding Two Yuchai in Five Yearsâ€. By the end of 2010, Yuchai’s machine had a perfect performance with breakthrough performance: in 2010, it achieved 551,596 engine sales, and its first output exceeded 50. Million units, a year-on-year increase of 17.89%; achieved sales of 19.103 billion yuan, an increase of 30.02%.
　 Foreword:
In the “Eleventh Five-Year Planâ€, Yuchai Group created the legend of “rebuilding two Yuchai in five yearsâ€, in which the output of multi-cylinder engines reached 2.06 million units. The layout of Yuchai’s engine production base extends from Guangxi’s Yulin headquarters to Xiamen, Anhui, Wuhu, Anhui, Jining, Shandong, Jiangsu, Suzhou, Ziyang, Sichuan, and Zhuhai, Guangdong. The layout of industries supported by each other in several provinces is the future of Yuchai Group. The 100 million goal has laid a solid industrial foundation.
During the “11th Five-Year Plan†period, Yuchai Machinery Co., Ltd., a core subsidiary of Yuchai Group, also delivered a brilliant report card. By the end of 2010, Yuchai’s machine had a perfect performance with a breakthrough: the engine was realized in 2010. Sales of 551,596 units, the first output exceeded 500,000 units, an increase of 17.89%; achieved sales of 19.103 billion yuan, an increase of 30.02%.
The “Twelfth Five-Year Plan†has been kicked off. Based on a deep understanding of market segments and precise understanding of its own advantages, Yuchai’s machine has outlined the “12th Five-Year†industrial grand blueprint: Yuchai will focus on and specialize in engine R&D, Manufacturing, focusing on the development of 5 diesel engines, gas engines, hybrid engines, the market is heavy and light development, focusing on breakthrough heavy trucks, construction machinery, tractors, shipbuilding and other fields, for the end of the "Twelfth Five-Year Plan" to achieve annual sales of 1.6 million engines scale.
The determination of the "Twelfth Five-Year Plan" strategic goal has opened Yuchai Relay's eleventh five-year plan to create a new territory for Yuchai's machine empire.
In the 12th Five-Year Plan, Yuchai has clearly focused on the engine industry and put forward precise planning. The next hundred billion will have a challenging height, and Yuchai will continue to make adequate preparations for technological innovation, subdivision marketing, integration of services, and emancipation of employee productivity.
First, technological innovation that advances with the times lays a solid technological foundation for Yuchai's machine to achieve its grand goals.
The engine is the most technologically important component of the vehicle. The engine has always been an important industry supporting commercial vehicle technology upgrading. Especially in the 5th era, engine emission technology has even affected the implementation of the national environmental upgrade.
The mastery of core technologies is the energy of the electronic winning era, and the strength of commodity planning ability is the key to whether engine companies can control the market. During the “11th Five-Year Plan†period, Yuchai completed the building of core technical capabilities and commodities. The construction of planning capability will lay a technological foundation for the leap forward in the creation of a new layout of the Yuchai Machine Empire during the “Twelfth Five-Year Plan†period.
(1) As the 4th National Age is approaching, Yuchai Machinery will continue to lead the market with its core technology reserves for many years.
The SCR system is the core system of the 4th era engine. The independent electronic control calibration is the high-tech capacity that runs through the entire process of the electronically controlled engine R&D. Yuchai's many years of technical reserves have made it a priority. It has set a time threshold of at least two or three years for competitors, as well as barriers to entry such as cost, brand, and technology.
(2) The ever-improving commodity planning technology has created Yuchai's powerful market control capability.
In 2011, Yuchai's machines were different in the nature of pulling passengers and pulling trucks. The original commercial vehicle engines were further subdivided into truck-specific engines and passenger-vehicle engines, which completed trucks, passenger cars, passenger cars, and passenger vehicles. Machines specialize in the product of four plates.
On the basis of product specialization, further applicability subdivision will further realize the seamless coverage of the product layout market, and the professional and subdivided concepts will be reflected more vividly in the bus market.
Although there are only a few hundred thousand passenger car market needs, the subdivision is very professional. Only the non-bus market can be subdivided into 60 products. The products are too professional, and the passenger car company’s product portfolio needs to cover the market as efficiently as possible, as a core product. The engine, whether the product layout is highly efficient or not determines the market coverage of passenger car products.
In 2011, Yuchai Bus Power undertook bold innovations in the single product competitiveness and product mix at the core of product planning, and provided dynamic support to meet the continuous segmentation of the passenger car market.
In terms of individual product competitiveness, Yuchai launched a brand new passenger car engine for the first time in 2011. The company's requirements for the standardization of product matching and the customer's requirements for engine noise, reliability, fuel economy, etc. were fully implemented. Technical upgrade of the position.
In terms of product mix, in 2011, Yuchai's machines were derived from years of research on market segments, and focused on the needs of the individual market while outputting a common customer portfolio, matching existing product platforms, and supplementing with different product lines. Satisfy the customer's demand for power with different characteristics, and move the application technology to the front of product development to promote the understanding and application ability of the bus company for the engine.
Second, subdividing winning marketing magic, for the Yuchai machine to achieve a grand goal laid a solid channel basis.
Yuchai has always been adhering to the marketing concept of segmentation and winning. In 2011, Yuchai’s concept of segmentation and winning continued to guide the channel construction and brand building to dig out the value.
(1) The sub-study of regional marketing capabilities has helped Yuchai's machine break through 600,000 units.
In terms of regional market capacity building, in addition to continuing the traditional channel marketing capabilities and continuous improvement of channel network innovation, in 2011, Yuchai’s machinery proposed the goal of improving regional market capacity building. According to the characteristics of different regional markets, Yuchai’s machines were divided into several categories. A combat belt, using scientific quantitative matrix management methods, assists regional markets in reviewing their own market capabilities, and on the basis of quantified research on competitive disadvantages, guides channels to make up for problems such as inadequate subsidence and insufficient use of resources, and to maximize regional exploration. Market space, to achieve a market without blind spots, to ensure the realization of marketing goals.
At the same time, it will export the advantages of different markets to standardize the experience, and carry out all-round promotion to fully enhance the market team's combat capabilities.
(2) The brand building of market segments will create value-added business for Yuchai Machinery in the future.
Yuchai's products span the four major areas of trucks, passenger cars, passenger cars, and general aircraft. Large and complete market coverage determines the diversity of customer groups, and it is imperative that brand building is based on market segments.
In 2011, Yuchai's machines relied on the control capabilities of market segments to adjust the product layout. Based on this, Yuchai will export the brand orientation of the “12th Five-Year†engine product chain, combining customer demand for engine products and current The market reputation of the firewood machine is to create a consistent brand and market reputation, and through the means of integrated communication, the business value of Yuchai Machinery is created.
Third, continuous innovative service capabilities have laid a solid foundation for Yuchai's machine to achieve its ambitious goals.
Yuchai's service capabilities and level have been praised by the industry. In 2011, Yuchai will continue to differentiate and innovate in the service sector by leveraging the Group's resources and core technology advantages.
(1) Collaborate with core service providers to jointly build large-scale business areas and lay the foundation for continuous innovation of Yuchai's services.
At present, the repair stations in the commercial vehicle industry are characterized by a small scale, a single business, and a low profitability. In addition to the continuous tilt of resources to support service partners in the traditional maintenance business, Yuchai's machines have outlined more than 300 core service providers. The career map has helped to open up a diversified strategy for the commercialization of core services.
With a strong engine inventory, Yuchai Group has established two operating entities, namely spare parts sales and lubricants, and positioned the two businesses to drive complete machine sales. Spare parts monopoly and lubricants provide core service providers with competitive prices and business conditions. While promoting the rapid increase in the performance of the two business segments, it also creates a trinity profit source for maintenance, spare parts and lubricants for core service providers. Rapidly grow the strength of service providers. The rapidly growing service providers are also expanding their own business areas. Through the continuous proliferation and sinking of core service providers' self-networks, they have provided quite favorable help for the settlement of service sinking and channel sinking of Yuchai Machinery. Hand in hand, the ever-growing business has created an excellent service reputation for Yuchai's machinery, and the service has driven sales to become the highlight of the growth of Yuchai's market performance.
The joint venture between Yuchai Machinery and core service providers has found a balance point, and the continuous expansion of the service business map has laid a solid market reputation for the grand goals of Yuchai Machinery.
(2) A variety of technical aids to enhance service capabilities and create a better market reputation.
The service of traditional engines is transmitted through engine manufacturers and service station personnel. The personal qualities of service personnel determine the customer's perception of the company and improve the quality of direct service personnel. As the focus of Yuchai's work in 2011, it will adopt a variety of technical aids to enhance Efficient and standardized service capabilities.
1 Create unlimited technical capabilities and enhance overall service professional skills through the online platform.
At present, Yuchai has established a large-scale network service platform and realized online technical training and online experience exchange. In addition to completing the training of the service station at the headquarters, all service personnel can exchange ideas for self-control services in order to increase the ability to solve problems in a geometric manner, and to create a self-learning platform for the service system. Yuchai's unlimited technical service capabilities maximize the overall service skills.
2 The introduction of the Yuchai E stewardship system has achieved the most direct human-machine communication between the customer and the engine. Online guidance of customers on the engine application technology has greatly shortened the distance between customers and businesses.
The operation of the Yuchai E stewardship system made the customer's understanding of the engine more clear and direct. It also helped customers upgrade their operations and management. At the same time, it also demonstrated Yuchai’s ability to combine both core technologies and services in order to help customers quantify their perceptions. The difference in engine values ​​creates more conditions for the market reputation of Yuchai Machinery.
Fourth, the corporate culture of affection has laid a solid human foundation for Yuchai's machine to achieve its ambitious goals.
In the past ten years, the market performance of Yuchai Machinery has grown by leaps and bounds. The industry has continued to expand overseas and has created a large number of job opportunities. The subdivided business philosophy has provided thousands of professional opportunities. The concept of multi-job rotation has also been cultivated. The employees' all-round thinking and skills have created the conditions; in the past ten years, Yuchai employees have formed a variety of career paths, and opportunities for positive employee opportunities abound. Ten years ago, the third generation of fresh blood carefully cultivated by Yuchai Machinery has begun to play a central role in the company.
Most of Yuchai’s employees grow up with the development of Yuchai’s business, and they share the fate of growing up with the company’s fate. This enables employees’ perceptions of the company to rise from the employment relationship to home ownership and form a unique family relationship with Yuchai. The connotation of corporate culture, to a great extent, releases the vitality of corporate human resources, and supports the growing of Yuchai's machinery business.
The cultivation of human resources, the active planning of employees' careers, and the affection culture between employees and enterprises are all important pillars for the future development of Yuchai's machinery business and carry the heavy responsibility of realizing the magnificent goals of Yuchai.
Opportunities are always favored by prepared minds. After decades of efforts, Yuchai Machinery finally integrates the core energy of technological innovation, subdivision marketing, integration services, and the “four-in-one†to liberate employees' productivity, setting competitors to catch up with high standards. At the same time, for the relay of the Eleventh Five-Year Plan, the Yuchai Machine Empire’s new layout has created the protection of its internal core capabilities. Yuchai's machine will be more worth looking forward to tomorrow.
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