Breaking through the concept of “enclosures†requires the railway transport personnel, especially the leadership, to change the inertial thinking that has been formed for many years, to “abort†their own experiences, ideas and concepts, and to fill in the concept of coordinating with the development of modern logistics.
In recent years, the rapid development of e-commerce has changed people's lives. Many men, women and children are happy to “shop on the streets†on e-commerce platforms such as Taobao, waiting for the courier's crisp doorbell to ring. The rise of e-commerce has promoted the development of logistics, making the market share of the logistics market with a flexible win-win road freight and fast-competitive air cargo. However, the railway freight that has occupied half of the logistics market in the past few decades has “fallen plumb.â€
According to data from China National Railway Corporation, China's railway cargo shipments in the first quarter of this year totaled 870 million tons, down about 9% year-on-year. On April 16th, at the national railway modern logistics construction site conference held in Shenyang, General Manager Sheng Guangzu of the Railway Corporation proposed that “it will strive to develop the railway company into a leading domestic and world-class railway logistics headquarters in three years or so. Business" goal.
The transition from railways to modern logistics companies is full of ideals and the reality is a bit edgy.
A major source of income for railways depends on freight. However, with the adjustment of the country’s industrial structure, the proportion of bulk raw materials, rough processing, and semi-finished goods, such as coal and ore that are suitable for railway transportation, is declining. Some small players are light and their added value is high. The proportion of sources with small quantities and timeliness is on the rise. The rail freight that led to "heavy warehouse" bulk cargo and "empty warehouse" small cargoes did not rely on, and embarked on the "golden age" of China's modern logistics industry taking off.
Social logistics has won the favor of shippers because of its flexible, convenient, fast, and affordable features. In the competition of modern logistics, the organization of railway freight transport that has been in the middle of a planned economic system for a long time cannot effectively adapt to the ever-changing market situation. In addition, its own concepts are lagging behind and marketing methods are backward, resulting in market failure, customer distrust, and In a disadvantageous position. Of course, social logistics also has its weaknesses: First, the management level is relatively low, the market is more confusing, and the degree of credibility must be improved. Second, the scale is small, the volume of transportation is small, and the logistics cost is high. Third, the development of integrated logistics services lacks strong follow-up funds. Therefore, railway freight still has the road to break through in the attack of social logistics companies.
Railway breakthrough requires opportunities. With the acceleration of the pace of global economic integration, in the face of the urgent requirements for the development of the modern logistics industry and a good opportunity for the state to increase investment in railway construction, railway freight transport will rely on existing resources to accelerate the transition to modern logistics, perhaps the “Jadei live. "Good opportunity.
The main functions of modern logistics services are warehousing, transportation, loading and unloading, handling, packaging, distribution and processing. The two most important functional links are transportation and warehousing. As the largest traditional transportation enterprise in China, the railway has fully inherited this business function, making the “logistic threshold†for the transformation of railway logistics to modern logistics lower and the risk relatively small.
From the perspective of technical performance, railway freight transport has the advantages of high transportation speed, large transport capacity, low impact of natural conditions, strong continuity, and relative safety and stability. From the perspective of economic indicators, railway freight transportation has low transportation costs and can Less consumption and less environmental pollution.
In the first quarter of this year, the GDP growth of the three northeastern provinces ranked fifth in the country. In the case where the bulk supply continues to decline, the railway shipments are “a little red in the green.†Shenyang Railway Bureau’s cargo shipments in March increased by 6.2% year-on-year, and freight revenue increased by 16.5% year-on-year.
The experience of the Shenyang Railway Bureau is also a good reference. It actively responds to the general direction of the development of the head office to modern logistics, fully implements the methods of open reception, market pricing, and close to the road transportation price, and adopts “Buy it Nowâ€, implements heavy billing, express freight, and strives to shorten the delivery time limit. A series of reform measures have brought out new roads to the market and received more extensive recognition.
Railway freight should make a success under the background of modern logistics. It is necessary to draw lessons from the successful experience of Shenyang Railway Bureau, break through the three levels of philosophy, strategy, and technology, and upgrade the overall operation strategy as soon as possible.
Breaking through the concept of “encircling the wall†requires railway transport practitioners, especially the leadership, to change the inertia of many years of thinking, to their own experience, ideas, ideas, a "abandoned", fill in with the development of modern logistics concept.
Upgrade strategically. The development strategy of railway transportation includes personnel management, resource integration, and operation and management. It establishes the awareness of doing more work and less, doing different things, and improving the enthusiasm of employees, making the team more cohesive, more creative, and more Combat power.
Create a strong technical talent team. It is necessary to cultivate and bring up a talented team of modern logistics professionals to lay a solid foundation for the strategic upgrade to modern logistics enterprises.
With the in-depth development of reform and opening up, the demand for cargo transportation at all levels of society is also getting higher and higher and more and more complicated. The key to the transformation of railway freight transport to modern logistics is whether the railway recognizes this and whether it can dare to explore and practice.
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