Sometimes, a business leader influences the overall style of the company. Qingyun Wu Yun, the chairman of the company, is such a person. His low-key and pragmatic decision has made Qingling not be a vanity company. However, no publicity does not mean that there is no action for Qingling.
On July 8, 2008, Qingling, who had been quiet for three years, finally made the move: This Tianqing Ling held the offline ceremony for the 700P midsize commercial vehicle in Chongqing. At this point, Qingling achieved a full range of light, medium and heavy coverage, Qingling chairman Wu Yun said: "Qingling to participate in the mid-size car market competition."
Qingling has special significance at this time. On the first few days of the 700P offline, China began to impose the national III emission standards. The commercial vehicles most proud of by China's auto industry will also face a large margin. The price increase situation provided an opportunity for Qingling. At the same time, it also brought a severe test to China's light trucks and medium-sized trucks: Can China's commercial vehicle cost advantages continue?
Qingling apparently hopes to be able to rely on its own technological advantages, plus the cost control capabilities accumulated over the past few years, all released on this car, it can be said that Qingling placed high hopes on the 700P. At the same time, the 700P appears at this moment, which will have a huge impact on the mid-size commercial vehicle market.
Wu Yun did not shoot it, and shot it amazingly. Qingling and its Japanese partner Isuzu once again reached the spotlight of the media. In this silent three years, Qingling finally won its due status and attention.
Capture 10% market share
The killer of the 700P is the price/performance advantage. Pan Yong, deputy general manager of Qingling, who is in charge of marketing, told the Autobots: "The advantages we have accumulated over the years of control costs will be reflected in this car."
Both China and Japan have made the 700P more adaptable to the Chinese market and based on the prototype of 700P. Under the premise of guaranteeing the Isuzu quality standard, the two countries have jointly developed the local adaptability in the place where the vehicle is used. Wu Yun was very impressed by this process. He said: “It's just a few layers of skin to our people.†Of course, what makes him happy is that the capabilities of technicians and workers have been improved. He said: "It is not easy to give you a cup and make a lot of tricks for the cup. Many foreign companies do not allow a screw. Now the match of the big assembly is changed, and finally it can be recognized by the foreign party. This is unthinkable."
The joint development of this product reflects the strength of Qingling. Similarly, through such development, the cost of the 700P has also been further reduced. Pan Yong introduced that 700P Qingling has introduced a total investment of 100 million yuan. If the original technology is not used, the investment will reach 500 million, which makes the 700P competition. Strengthened further.
It is understood that the 700P is based on the products of the Euro III platform and has the potential to upgrade to the Euro IV or even Euro V standards. It is understood that similar domestic products need to be upgraded and the upgrade cost per vehicle is approximately 20,000 to 25,000 yuan. About 700P can save this part of the cost. Wu Yun is pleased to say: “Now the national policies and regulations are more advantageous to us. What we need to do is to further strengthen the product’s price/performance ratio, which is how our prices will go down. The current policies and situation make our competitors very troublesome. â€
At the same time, the 700P boasts excellent performance that is unmatched by similar vehicles. According to the deputy general manager of Qingling Fan, the 700P is powered by the world-leading Isuzu 4H diesel engine. Compared with similar models, the 700P has high horsepower, light weight, low fuel consumption, and long service life. ,comfort, safety, environmental protection, low cost of life and other comprehensive advantages.
The price will be announced later, but it has been revealed that the price of this car will be very powerful. The 700P will rewrite the competitive landscape of the midsize car market. Both Isuzu and Qingling have confidence in this product. Pan Yong said that around 2010, China’s medium-sized commercial vehicles will have a share of about 300,000 vehicles, and Qingling will account for 10%, that is, it will reach 30,000 vehicles.
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