Only on May 15th and 16th, two days, the scene has reached 809 trade intentions, agreements, contracts, trade intentions, agreements, and contracts amounting to about 16.3 billion yuan. This is a fruitful achievement of the 6th China (Guanrao) International Rubber Tire & Auto Parts Exhibition held in Dongying Guangrao, Dongying, Shandong from 15th to 17th of 2015. At present, domestic tires have excess production capacity and fierce disorderly competition. The rubber tire industry is facing a bottleneck in its development. Transformation and upgrading have become the only way out. Under this circumstance, the sixth Guangrao International Tire Exhibition was held with a fruitful achievement to achieve a new leap forward, and took the lead role in leading the industry to upgrade with the exchange platform.
Gradually internationalization
“The 42,000-meter exhibition area is more than ever refreshed, and the scale has further increased. This to a certain extent illustrates the success of this exhibition.†Jian Jian, director of Guangrao International Tire Exhibition Group, interviewed by China Truck Network reporter Indicated. This exhibition has seven indoor exhibition areas and one outdoor exhibition area. The variety of exhibitions is complete, highlighting the characteristics of tires, covering a wide range of tires and raw and auxiliary materials, machinery and equipment, tire manufacturing technology, wheel products, tire retreading equipment and raw materials, rubber raw materials, auto parts and maintenance equipment and other eight categories of exhibits. There are more than 600 exhibiting companies, of which more than 260 are exhibiting tire companies and 243 special booths have been installed. Among them, 14 Fortune 500 companies, including Emerson, Goodyear, and German mainland, participated in the exhibition, and more than half of the 75 global tire companies exhibited.
Exhibitor booth
In terms of booth construction, exhibitors at this exhibition highlighted new styles, features, and personalized designs. The reporter saw many quite innovative tire booths on the exhibition site, which is very international. It is understood that many designers and contractors in this exhibition have been engaged in foreign exhibitions and have added color to the Guangrao Tire Exhibition with their international exhibition experience. A designer who participated in the exhibition in Hanover, Germany, came to Guangrao Tire Exhibition and could not help but marvel at the ever-increasing changes in the construction of domestic exhibitions. There are more and more international standards.
Haohua Tire Booth
In the on-site exhibition, it is difficult to design a special booth with special attention. One of the two special booths of Lianghua Tire from Shouguang, Shandong, has an area of ​​more than 210 square meters. It is equipped with luxury cars equipped with its tire products and has beautiful foreign models. In addition to the full range of international booth design, the scale of its audience has expanded. According to the reporter’s on-the-spot understanding, only half a day on the first day of the event, it received more than 20,000 people, including 1,600 overseas visitors.
Improve information management
Informatization attempt was one of the biggest innovations at the 2015 Guangrao Tire Exhibition.
No matter whether it is a professional audience or a media reporter, each person entering the hall needs to register the previous personal information and obtain the exhibitor's certificate. When entering the library, the site staff must scan the QR code. Director Liu of the organizing committee of the exhibition said that this is the first big data statistics of Guangrao Tire Exhibition. The on-site scanning of the two-dimensional code makes it impossible to duplicate the statistics of the participating visitors, and it can be used to count the number and classification based on this statistic.
Guangrao Tire Exhibition has applied for the UFI certification of the International Exhibition Union. It is understood that UFI certification has strict auditing standards, in which "the number of direct or indirect foreign exhibitors is not less than 20% of the total number" and "the number of foreign visitors is not less than 4% of the total number of viewers". These standards are for domestic exhibitions. A big challenge. In this exhibition, relevant auditors came to Guangrao to review the materials and view the site. The auditors took the booth list and the information, one by one, and they were correct. The relevant personnel of the audit team were very satisfied with the exhibition materials and site preparation work. The auditors registered in the name of a professional audience and experienced the procedures for registration and scanning at the scene. They considered it convenient and standardized. The auditors commented that a lot of exhibitions were audited, and it was not expected that such standardized, standard and professional exhibitions could be held in the county.
High-tech highlights
"The exhibitors and products exhibited the development trend of high performance, high quality and high technology." Director Zhu concluded. The Guangrao Tire Show in 2015 has been more widely used in technological innovation. Exhibitors introduced a lot of high-tech products and achievements.
Robot show at the exhibition site
The exhibition site has more than 20 companies conduct intelligent operation tests such as robots. The reporter saw a robotic device at an exhibitor's booth. After receiving the exhibitor’s business card, he could send out “Hello, thank you, we will send you a beautiful gift, please waitâ€. Similar electronic voice prompts are available. Another device uses a tray to receive a pen and sends it to the audience.
It is not difficult to find that in the current exhibition, tire-related e-commerce platforms are constantly emerging. On the first day of its development, Tire King, the first platform for China's Tire e-commerce business, officially started its dream. The interaction of WeChat's red envelopes on the spot attracted viewers to participate. The start-up of Typhoon King's e-commerce platform heralds the tire industry's implementation of the Internet Plus, and also represents tire companies' innovations and attempts to transform the Internet technology. The Tire King B2C platform also explores ways to transform and upgrade the tire industry.
In addition, there are platforms such as the Fetal Chi Association, which is based on innovations such as the C2B model and the German Industry 4.0. The German Industrial Revolution 4.0 Alliance, which was launched in Qingdao and Gold Coast, Shandong Province, is trying to create a custom-made product that can be customized according to needs. It is supervised by a third-party bank and the entire capital flow is under control. This platform is currently setting up a company in Guangrao Huatai Hotel. The headquarters has been relocated to Guangrao and will be put into operation in August. It is understood that it has mastered 60,000 sales customers worldwide, and many tire companies are very interested in it. At the same time, the local Hengfeng tire trading platform is currently under preparation.
The 6th China (Guangrao) International Rubber Tire & Auto Parts Exhibition offers development models for domestic and international tire companies that can be used for reference. Thanks to its unique tire industry base, Guangrao International Tire Exhibition has been continuously promoted throughout the year and gradually developed into the largest and world-class professional exhibition in China. It also achieved a new leap in the 2015 new normal economy and the tire industry downturn. The project director said that in the future development, Guangrao Tire Exhibition will rely on more high-tech information products and platforms to help upgrade the tire industry and transform Guangrao Tire Exhibition into an online, offline and never-ending exhibition.
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