On the evening of May 5, the China Securities Regulatory Commission announced the eleventh list of 30 IPO pre-disclosure companies, which are located in Shanghai.
Op Lighting is a comprehensive lighting enterprise integrating R&D, production and sales. In 2011-2013, Op Lighting's operating income was 2.687 billion yuan, 3.138 billion yuan, 3.390 billion yuan, with a compound growth rate of 13.08; net profit was 1.49 respectively. 100 million yuan, 429 million yuan, 479 million yuan, the net profit compound growth rate of 60.73, the current sales revenue and net profit scale of Op Lighting is ranked among the top three in the domestic industry.
However, due to the rapid cooling of the real estate market this year, home lighting as the company's traditional superior products is facing a sharp shrinking market risk. The LED lighting field, which is mainly invested in this fundraising, is also chaotic, price war is fierce, and the industry's profitability declines.
Opto Lighting plans to issue no more than 58 million shares, and 230 million of the funds raised will be used for LED production projects and 470 million yuan for marketing network construction.
In the prospectus, Op Lighting believes that the LED lighting industry is currently facing three major risks: industrial upgrading, market irregularity and difficult production management. If you can't launch more attractive products to seize the market and lead the market in product development, the market share will face downside risks.
In addition, due to the low barriers to entry, many small lighting companies have seized the market with low-cost and low-quality strategies, which has impacted large enterprises such as Op Lighting.
In addition, the reporter found that Op Lighting's products are mainly focused on home lighting, and the share of total revenue is also increasing year by year. In 2011-2013, the proportion of household lighting products to total revenue was 37.61, 37.66, and 43.52. Due to the high gross profit margin of home lighting products, this also led to the gross profit margin of Op Lighting being more than 10 percentage points higher than the same industry. The data shows that the gross profit margin of Op Lighting's main business in 2013 was 37.88, while the industry average was 21.13.
However, behind the high gross margin, there are also hidden concerns. The sales of home lighting fixtures rely heavily on the home improvement market and are therefore heavily influenced by the real estate boom.
According to the statistics of the National Bureau of Statistics, from January to March, the sales volume of commercial housing in the country fell. In April, the transaction area of ​​new commercial residential buildings in 30 typical cities was 12.66 million square meters, a decrease of 4.7 from the previous month and a decrease of 21.0. The latest research report by Morgan Stanley said that the mainland property market is expected to be sold in the next few months. The average selling price has deteriorated. The rapid cooling of the real estate market is bound to affect the market demand of the furniture lighting industry.
In addition to the huge uncertainty in the future market of major products, the quality problem of Op Lighting products is also a roadblock that hinders the listing.
According to the 2013 report of Beijing Business Daily, in the three years of 2010 and 2012, Op Lighting has been exposed to at least four times in the relevant departments of various localities. The industry believes that the large-scale outsourcing of the lighting industry is the main reason for the serious quality problems in the lighting industry. In 2012, the Guangdong Provincial Quality Supervision Bureau spot-checked the self-ballasted LED lamp products and found that the unqualified product discovery rate was as high as 73.9.
Op Lighting's prospectus explains that due to the wide variety of products and some products are produced by OEM (commonly known as OEM), the scope of sales is also expanding. Individual products may be due to product process design, electronic component compatibility, product transportation, installation and use. Quality problems occur due to environmental and consumer misuse.
Zhang Shanduan, deputy director of the Institute of Electric Light Sources at Fudan University, said that the foundry itself is not wrong, but the foundry is likely to cause problems in the management of the foundry. For large enterprises such as Op Lighting, for products with small order quantities and a wide variety of products, in terms of economies of scale, the company's qualifications cannot be mass-produced, so it is generally achieved through OEM.
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