As early as September and October 2013, President Xi Jinping proposed the strategic concept of building a "New Silk Road Economic Belt" and "21st Century Maritime Silk Road". After a year of conceiving and fermenting, it will mature in 2014. As a new force for the country, the “Belt and Road†has also been selected as a key keyword for construction machinery in 2014 with its frequent exposure.
According to the latest data released by the Ministry of Commerce of the People's Republic of China on December 16, the amount of contractual service outsourcing and the amount of implementation of China's “Belt and Road†countries along the first 11 months of 2014 were US$10.61 billion and US$8.05 billion, respectively, representing year-on-year growth of 22.3%. And 31.5%. Among them, the implementation of service outsourcing in 11 countries in Southeast Asia amounted to US$4.32 billion, up by 50% year-on-year. Industry sources pointed out that the global construction output value will increase to 12.7 trillion U.S. dollars in 2020. It is estimated that the construction company's overseas turnover in 2015 will exceed 780 billion U.S. dollars. The Asia-Pacific region will become an important engine for growth of the global construction industry. The compound growth rate is expected to reach 7.7%. With the support of policies and funds, the “One Belt and One Road†will open the country, and the construction machinery industry will usher in new opportunities.
With the continuous advancement of the “One Belt and One Road,†the state’s investment in construction machinery continues to increase. The engineering stocks that are closely related to the national investment continue to rise until the daily limit. Various favorable policies and news are available to the engineering machinery companies. Open a new chapter.
Zoomlion: Dongfeng fly away
In the surging 2014 of the construction machinery industry, Zoomlion, as a witness of important time nodes, became the vanguard of the construction machinery industry going abroad. With the official landing of the “Belt and Road†initiative, Zoomlion has also become a microcosm of construction machinery struggling forward.
Zhang Jianguo, the senior president of Zoomlion’s overseas business, said that the company has maintained close cooperation with many large Chinese construction companies. In the “One Belt One Road†strategy, Zhongzi Enterprise is its main force. Zoomlion, as its upstream equipment supplier, has already consolidated domestic and international market resources and is ready to go out.
Not only that, in 2014, Zoomlion won the attention of its peers with its large-scale actions. At the 2014 Conexpo exhibition held in the United States in March, Zoomlion won the attention of the exhibitors with high-quality products, and signed a $20 million crane equipment sales order at the exhibition site. Zoomlion successively acquired world-class companies such as Italian CIFA company, German M-TEC company and Dutch Raxtar company. They bought out a full set of German JOST technology, and independently developed T8030-25U tower cranes and ZLJ5253GJBH5 weights through technical synergies. A series of green smart products, such as steamer chassis LNG mixers, have achieved seamless integration with international standards.
At the same time, Zoomlion deployed in more than 80 countries around the world and established seven regions in the world. It has established comprehensive service platforms for trade, financing, after-sales service, spare parts supply, logistics, and finance in major regions. Build these integrated platforms to provide better services for their customers.
In the Italian Bologna International Agricultural Machinery and Garden Machinery Exhibition in November, Zoomlion took the lead as the "global service provider for total mechanization of agricultural production solutions", and with Klass, John Deere, Aike and many other European and American agricultural machinery manufacturers. Businessmen competed on the same platform and displayed all aspects of China's agricultural machinery and equipment manufacturing brand. At the exhibition, Wang Jinfu, General Manager of Zoomlion Heavy Machinery Co., Ltd. stated that he hopes to use the platform of the Bologna International Agricultural Machinery Exhibition to take advantage of the “One Belt and One Road†initiative to continuously improve its overseas strategic layout through “going global†and “going Into the "organic combination, continue to achieve market expansion.
He said: “The construction of the “Belt and Road Initiativeâ€, I believe, is a national level through the construction of the environment, through the promotion of policies to promote China's equipment manufacturing industry to the world. This is in fact consistent with the needs of China's equipment manufacturing industry. I think this provides a good opportunity and provides good policy support. The enterprises should seize this opportunity to take advantage of this opportunity and give full play to their own advantages, to build the 'One Belt and One Road' and China's machinery and equipment enterprises. Go out and fight for time."
Zhang Jianguo, Senior Vice President of Overseas Operations at China United, stated that "With the continuous advancement of the country along the way, Zoomlion's overseas market expansion is about to usher in a new period of development." To advance, we have reason to believe that Zoomlion will continue to lead the industry to healthy and healthy development.
XCMG Group: Fly on the wings of Dongfeng
Looking at XCMG again, with the landing of the “Belt and Roadâ€, XCMG Group continued to grow after the stock rose and its trading activity was active.
Xugong Group's products include road construction machinery, shovel machinery, concrete machinery and other construction machinery. The company's current export business accounts for 20% of its total revenue. The planned participation in the Nicaragua project at the end of the year has started and exceeded market expectations.
Sany Group: Standing on the "Flues" in Transformation
"The 'One Belt and One Road' is a very important opportunity for Sany. Sany must seize this opportunity to vigorously promote our internationalization." Chairman Liang Wengen makes such instructions to the Belt and Road.
In 2011, with the dream of “rebuilding a 31,†Sany settled in Xinjiang, established Sany Northwest, and established a quality production line representing the manufacturing level of Sany.
It is understood that Sany is also the only engineering machinery company that has established a large-scale production base in Xinjiang. “The northwest region of Sany will cover the Xinjiang market and will also form an overall layout that faces the northwest and radiates Central Asia.†Li Jianhua, chairman of Sanyi Heavy Industry, said that the efforts of the northwest region of Sany is a major force for jointly building the “Silk Road Economic Beltâ€. And take the lead in creating new growth poles for Sany in the Northwest and Central Asia.
Layout all the way
From January to November 2014, the sales volume in the Asia-Pacific region exceeded 1 billion yuan, ranking the first in the same industry in China in terms of exports in many key markets. Afterwards, the market continued to exert force and sales of accessories exceeded 30 million yuan, an increase of 35% year-on-year in 2013. Relevant person in charge of SANY Asia Pacific said that in the coming years, benefiting from the continued construction of the “21st Century Maritime Silk Roadâ€, Sany’s operating performance in the Asia-Pacific region is very worth looking forward to.
In the Indian market, Sany achieved good operating results relying on its localization strategy. In 2014, the localized excavator SY220C-9 was rolled out at Pune Industrial Park in India. In addition, significant progress has been made in the localization of crane products. At present, with the finalization of the China-India high-speed rail project and the huge potential of India’s infrastructure construction, the growth prospects of Sany India’s companies are promising.
In the future, the 31 internationalization will be closely integrated with the “One Belt and One Roadâ€. Recently, Liang Wengen, chairman of Sany Heavy Industry, instructed him to quickly formulate a strategy for integrating Sany Internationalization with the “Belt and Road Initiativeâ€. "This strategy is a very important strategy for the development of our company."
Anhui Heli: Benefiting the Belt and Road
Anhui Heli's products occupy more than 40% of the domestic market, and forklift exports account for 70% of the national total. Anhui Heli is the most comprehensive forklift manufacturer in China; the main product “forklift†is the most long-term growth sub-sector in all sub-sectors of machinery, with low sensitivity to the economic cycle and good defensiveness. After the fall of the Belt and Road, Anhui Heli stocks showed a rising trend.
With the continuous advancement of the Belt and Road Initiative, construction machinery companies have fully prepared, transformed, and upgraded. With the help of the One Belt One Road initiative, they continue to work hard to usher in its second spring.
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