According to statistics from the Population and Family Planning Commission of Gansu Province, about 16 million of the more than 26 million people in our province live in rural areas, and the rural market has gradually become the main battlefield for the motorcycle industry in our province. Especially in recent years, the rural economy of our province has been greatly developed, and the income of farmers has also risen steadily, which provides the possibility for the healthy development of the rural motorcycle market in our province.
Characteristics of motorcycle market in rural areas
Rural areas in our province have different market characteristics from those in cities and other rural areas. First, problems such as the backwardness of rural economic development in our province, low income of farmers, low population density, and underdeveloped road traffic all lead to a relatively limited capacity of the motorcycle market in certain regions. Secondly, the functions of rural motorcycles in our province tend to be diversified, and motorcycles may be used for cargo transportation, overmounting, short-distance passenger transportation, and other purposes. Once again, the rural areas of our province are complex in landforms, with mountains, deserts, plains, river valleys, and highlands staggered, and have high requirements for the quality and adaptability of motorcycles. In addition, three-wheeled motorcycles in rural areas in our province have gradually replaced the transportation tools such as carts and carriages and become new force.
The prospect of motorcycle market in rural areas
The motorcycle industry was once called the "sunset industry," but with the development of the rural economy and the development of the rural motorcycle market, the motorcycle industry has also received new opportunities for development.
The implementation of benefits farmers policy. The era of industrial support for agriculture has come. The rapid development of the industry in our province also requires a vast rural market. The rural market has also become the key to stimulating domestic demand. With the implementation of the policies of the joint village of our province for the people and the people, the peasants’ pockets are getting more and more drums, and they have the motivation to purchase motorcycles.
The emergence of migrant workers returning to work. With the rising cost of labor and the impact of the economic crisis, enterprises in the coastal areas have been struggling to develop. There has been a phenomenon of rework in the province. The group of migrant workers is mainly based in the post-1980s and believes that motorcycles are an essential means of transportation in rural life. This is definitely a boon to the motorcycle industry.
The impact of fuel surcharges. In recent years, with the introduction of fuel surcharges, the elimination of road maintenance fees and the gradual elimination of tolls and bridges, the expenditure on motorcycle users in the rural market has been greatly reduced, effectively curbing the “black car†phenomenon of escaping the road and bridge fees but not on the card.
Development Strategy of Motorcycle Market in Rural Areas
The first is to reduce fuel consumption. The price of oil in our province is affected by the international and domestic environment. Coupled with poor rural road conditions, resulting in actual fuel consumption is greater than the theoretical fuel consumption. Therefore, reducing fuel consumption has become the key for motorcycle companies to open the rural market in our province.
The second is to develop the diversified functions of motorcycles. Such as building a brand of motorcycle design plus pump function, pumping power through the motorcycle. Although such functions are not yet perfect, they have great potential for development.
The promotion of water cooling technology is also a top priority. In the rural areas of our province, the road conditions are complex, and the mountains are often in a hurry. The traditional air-cooled engine may suffer from explosion of cylinders and the life of motorcycles is affected. However, the water cooler can be used normally under such circumstances. Therefore, water-cooled motorcycles are very suitable for users in rural mountainous areas in our province. Among domestic brands, the water-cooling technology of Lifan and Chunfeng has become more mature and the prices are reasonable.
Also pay attention to the upgrading of tricycle technology. Three-wheeled motorcycles are very popular in rural areas of our province, but their quality is not high and fuel consumption is too large. It is necessary to apply technologies such as EFI and water cooling to three-wheeled motorcycles and impose mandatory regulations on other parts of three-wheeled motorcycles so that farmers can buy them with ease.
With the rapid development of rural economy in our province and the rising income of peasants, the rural market has become the main force of motorcycle consumption in our province. Farmers are increasingly demanding brands. Strong brands such as Wuyang Honda, Sundiro Honda, Jianma Yamaha, Lifan and Chunfeng are favored in the rural market. In general, the rural motorcycle market in our province has great potential, and farmers’ demand for motorcycles continues to be strong. Similarly, the rural market is also the hope of the motorcycle industry.
Characteristics of motorcycle market in rural areas
Rural areas in our province have different market characteristics from those in cities and other rural areas. First, problems such as the backwardness of rural economic development in our province, low income of farmers, low population density, and underdeveloped road traffic all lead to a relatively limited capacity of the motorcycle market in certain regions. Secondly, the functions of rural motorcycles in our province tend to be diversified, and motorcycles may be used for cargo transportation, overmounting, short-distance passenger transportation, and other purposes. Once again, the rural areas of our province are complex in landforms, with mountains, deserts, plains, river valleys, and highlands staggered, and have high requirements for the quality and adaptability of motorcycles. In addition, three-wheeled motorcycles in rural areas in our province have gradually replaced the transportation tools such as carts and carriages and become new force.
The prospect of motorcycle market in rural areas
The motorcycle industry was once called the "sunset industry," but with the development of the rural economy and the development of the rural motorcycle market, the motorcycle industry has also received new opportunities for development.
The implementation of benefits farmers policy. The era of industrial support for agriculture has come. The rapid development of the industry in our province also requires a vast rural market. The rural market has also become the key to stimulating domestic demand. With the implementation of the policies of the joint village of our province for the people and the people, the peasants’ pockets are getting more and more drums, and they have the motivation to purchase motorcycles.
The emergence of migrant workers returning to work. With the rising cost of labor and the impact of the economic crisis, enterprises in the coastal areas have been struggling to develop. There has been a phenomenon of rework in the province. The group of migrant workers is mainly based in the post-1980s and believes that motorcycles are an essential means of transportation in rural life. This is definitely a boon to the motorcycle industry.
The impact of fuel surcharges. In recent years, with the introduction of fuel surcharges, the elimination of road maintenance fees and the gradual elimination of tolls and bridges, the expenditure on motorcycle users in the rural market has been greatly reduced, effectively curbing the “black car†phenomenon of escaping the road and bridge fees but not on the card.
Development Strategy of Motorcycle Market in Rural Areas
The first is to reduce fuel consumption. The price of oil in our province is affected by the international and domestic environment. Coupled with poor rural road conditions, resulting in actual fuel consumption is greater than the theoretical fuel consumption. Therefore, reducing fuel consumption has become the key for motorcycle companies to open the rural market in our province.
The second is to develop the diversified functions of motorcycles. Such as building a brand of motorcycle design plus pump function, pumping power through the motorcycle. Although such functions are not yet perfect, they have great potential for development.
The promotion of water cooling technology is also a top priority. In the rural areas of our province, the road conditions are complex, and the mountains are often in a hurry. The traditional air-cooled engine may suffer from explosion of cylinders and the life of motorcycles is affected. However, the water cooler can be used normally under such circumstances. Therefore, water-cooled motorcycles are very suitable for users in rural mountainous areas in our province. Among domestic brands, the water-cooling technology of Lifan and Chunfeng has become more mature and the prices are reasonable.
Also pay attention to the upgrading of tricycle technology. Three-wheeled motorcycles are very popular in rural areas of our province, but their quality is not high and fuel consumption is too large. It is necessary to apply technologies such as EFI and water cooling to three-wheeled motorcycles and impose mandatory regulations on other parts of three-wheeled motorcycles so that farmers can buy them with ease.
With the rapid development of rural economy in our province and the rising income of peasants, the rural market has become the main force of motorcycle consumption in our province. Farmers are increasingly demanding brands. Strong brands such as Wuyang Honda, Sundiro Honda, Jianma Yamaha, Lifan and Chunfeng are favored in the rural market. In general, the rural motorcycle market in our province has great potential, and farmers’ demand for motorcycles continues to be strong. Similarly, the rural market is also the hope of the motorcycle industry.
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