Multinational giants severely attack the Chinese auto industry chain


Recently, multinational giants related to the automotive industry chain have frequently resorted to heavy punches in China, and some have invested heavily in the establishment of R&D bases to prepare vehicles and parts. Some have established joint ventures to build production companies to produce engines and components. The establishment of an automotive logistics company is preparing to transport the new cars produced throughout the country... They are launching a full-scale attack on every link in the fast-growing Chinese automotive industry chain. The main upstream company that designed and manufactured the world’s fifth-largest bearing company, Japan NTN Co., Ltd. and Changzhou Guangyang Bearing Co., Ltd. formally established Changzhou Entien Precision Bearing Co., Ltd. on July 28. The joint venture company with a total investment of USD 27.42 million is mainly engaged in research and development. Production and sales of needle roller bearings, clutch release bearings, cylindrical roller bearings and other bearings for automotive use are expected to total 26 million units in production next year. In 2008, the company produced a total of 78 million units with an annual sales of 800 million yuan. . The world’s “auto giant” US Cooper recently established a joint venture with Wuhu Saiyang Sealing Co., Ltd. to build Kubo Saiyang (Wuhu) Auto Parts Co., Ltd., with an investment of 100 million yuan. There are 4 car seals that have been completed and put into production. Production line, stock preparation, post-processing and testing equipment, leading products for automotive seals, automotive shock absorbers, hoses. The company uses Chery, Changan Ford, Shanghai General Motors and other automobile industry groups as its main supporting users, and radiates the surrounding automobile manufacturing industrial bases. Delphi, the world's largest auto parts supplier, has established its China headquarters and five manufacturing companies in Pudong, Shanghai. On July 19th, Delphi again built its first global R&D center in China in Pudong, marking that Delphi will not only China regards it as an important manufacturing base and is increasingly relying on China’s indigenous R&D capabilities. In terms of vehicle R&D, General Motors announced on June 22 that its Asia Pacific headquarters will be relocated from Singapore to Shanghai and will invest RMB 2.1 billion with SAIC to strengthen the hardware and software development of the Shanghai Pan Asia Automotive Technology Center. It will become the automotive engineering design and research and development base with the most advanced technologies and the most complete facilities in the Chinese automotive industry. As the first Sino-foreign joint venture vehicle R&D center in China, the Pan-Asian Automotive Technology Center is the original Chinese auto R&D new model created by General Motors and SAIC. The “Pan-Asian model” has no precedent in the international automobile industry. General Motors Chairman and Chief Executive Officer Wagner hopes to incorporate Pan-Asia into GM's global design and R&D system to improve design and development capabilities as a whole. One day, products made in Pan-Asia will not only be produced in China, but will also be produced and sold in other parts of the world. Volkswagen FAW Platform Components Co., Ltd. held a foundation laying ceremony in Changchun High-tech Development Zone on July 14th. This is a joint-venture project jointly invested by Volkswagen Group and China FAW Group Corporation with a total investment of 1.42 billion yuan. RMB will be officially put into operation at the end of next year. The main products are the front axle, sub-frame assembly and rear axle assembly for cars, including the suspension system, steering system and braking system of the car. Volkswagen Group and FAW Group also decided to jointly invest in the construction of a new engine plant in Dalian to produce engines of international advanced level. The German auto parts supplier Robert Bosch Co., Ltd., which has invested more than US$600 million in China, announced on June 9 that the company will establish a new joint venture with Wuxi Weifu Group with a registered capital of US$200 million. Bosch Automotive Diesel Systems Co., Ltd. provides advanced diesel common rail systems to Chinese customers. As early as 1997, Bosch invested 18 million euros, and established the first gasoline system technology center in Shanghai-based United Automotive Electronics Co., Ltd. In addition to the Bosch Diesel Engine Technology Center, which is planned to be established in Wuxi, another auto technology center in Suzhou Industrial Park is currently under construction. The first phase of the project will cost 25 million Euros. Currently Bosch China Bosch Trading (Shanghai) Co., Ltd., Bosch Automotive Components (Suzhou) Co., Ltd., Wuxi Euroasia Diesel Injection Co., Ltd., Nanjing Huade Spark Plug Co., Ltd. and United Automotive Electronics Co., Ltd. all occupy the market in their respective fields. leading position. Logistics became the focus of the downstream. On July 31st, the world's fifth-largest compressor company, Japan's Jacksel Valeo Co., and Hunan Huada Machinery Plant reached an agreement on the construction of a new type of air-conditioning compressor production line, and the annual production scale should reach 150 within five years. Million, accounting for 20% of the national market. The joint venture established in 1997, Huada Jacksel Company mainly produces automotive air-conditioning compressors, such as this year's production capacity has reached 300,000 units. The total investment in the construction of the new line will reach 45 million yuan, and the annual sales revenue will reach 200 million yuan. On July 5th, the world-famous automotive electronics manufacturer Japan Alpine Technology Co., Ltd. established the Dalian R&D Center of Alpine Electronics (China) Co., Ltd. in Dalian. At the same time, the Neusoft Group Automotive Electronic Engineering Research Center was also established in Dalian. It is understood that Alpine Electronics (China) Co., Ltd. Dalian R & D Center is mainly engaged in the development of car audio models for global sales and development of car navigation for the Chinese market. The car navigation system developed for the Chinese market will also be put into the market next year. The international logistics giant is stepping up its efforts to attack the Chinese automotive logistics industry. Taking the Wuhan Economic Development Zone as an example, as of May this year, the Development Zone has attracted a total of 11 automobile logistics companies to settle in, with a total investment of 770 million yuan. Since the beginning of this year, Japan’s largest logistics company, Japan Express Co., Ltd., a wholly-owned subsidiary of Nippon Express Co., Ltd., has invested $2 million in the establishment of the company, Japanese-based Commerical (Wuhan) Storage Co., Ltd., which is a Nissan, Honda and other automaker. Providing warehousing, handling, packaging, and automotive logistics information consulting services; Japan's Itochu Corporation, one of the world's top 500 companies, cooperates with China Railway Modern Logistics Technology Co., Ltd., Aitong International Logistics Co., Ltd. and other companies, and has invested 15 million yuan to establish Wuhan China Railway Ito Logistics Co., Ltd.; Japan Honda also registered two logistics companies - Wuhan Dongben Storage & Transportation Co., Ltd. and Honda Logistics (Wuhan) Storage Co., Ltd., with a total investment of 18.92 million yuan. In June, the Sumitomo Warehouse of Japan's Sumitomo Group, Vantaco Corporation of Nissan Group and Beijing Datong Co., Ltd. jointly invested 2.1 million U.S. dollars to build a logistics warehouse with a throughput of 440,000 cubic meters in the Wuhan Economic Development Zone to provide Dongfeng Nissan Automobile with China's domestic parts procurement and transportation services. It is obvious that industrial competition is developing in depth. It is no accident that the world’s multinational giants in the auto industry are in full swing. Recently, Nissan Motor Company CEO Carlos Ghosn's view on investing in the Chinese market is the best interpretation of these multinational giants for China. Ghosn said: In the first half of this year, the US automobile market grew by 1%, Europe was zero growth, Japan was a negative 4%, and China increased by 21%. How to evaluate the Chinese market, the answer is not very clear? The Chinese auto industry has achieved a 50% growth for three consecutive years, and such a high growth rate cannot be sustained. Do not say 20%, or 10% growth rate is also the most exciting in the world. Our plan is based on an average annual growth rate of 10%. Yes, although the macroeconomic regulation has had a certain impact on the trend of the auto industry this year, the pace of advancement of the Chinese auto industry has become unstoppable. According to the forecast of the National Information Center, China’s total car demand will reach 5.9 million by 2005, surpassing Japan to become the world’s second largest consumer of automobiles; by 2010, the total demand for Chinese cars will reach 8.7 million. The personage inside course of study introduces, the structure of the automobile spare part is mainly made up of main components such as the chassis, engine and electronic component, body spare parts and other ordinary automobile spare parts occupy 24% of the market. Under the background of high growth in the automotive industry in recent years, the auto parts industry has also shown similar growth potential. After the production and sales of China's auto industry exceeded 3 million in 2002, the production and sales of China’s auto industry achieved a breakthrough of 4.4 million vehicles last year, shocking the world. Faced with the total output value of China's auto industry up to 850 billion yuan last year, the world's auto giants are eager to try their best while not drowning on the side. It is estimated that China’s total automobile demand will be about 5.3 million units this year, and the total output value of the automotive industry is expected to exceed 1 trillion yuan. The arrogant German companies, U.S. companies, and Japanese companies had to adjust the Chinese market strategy several times in the short term and increase investment. The purpose of expanding production capacity is to make more profits in the Chinese automobile industry chain. For the automotive industry chain consisting of several links, covering the development and design of new vehicles, parts manufacturing, assembly line assembly, warehousing and transit transportation to local outlets, and interior decoration and in-service vehicle maintenance services. And so on, every link contains huge profits. For the Chinese auto industry that is in its infancy, compared with mature foreign counterparts, the ability to grasp profits in all sectors is obviously weak, especially at the end of the auto industry protection period after China's accession to the WTO. It is also inevitable that the transnational giants will be able to move in one go. Their recent concentration of beachheads indicates that the competition in the Chinese auto industry will bid farewell to the primary stage and quickly develop in depth. Domestic enterprises have begun horizontal integration as the two main forces of the Chinese national automobile industry. Chery Automobile and Brilliance Jinbei have also recently started joint cooperation. Both sides each invested 5 million yuan in May this year and established Shanghai Kewei Automobile Parts Company in Shanghai. Both parties expressed the hope that they can use the common platform of Shanghai Kewei Automobile Co., Ltd. to carry out resource integration on spare parts procurement, thereby reducing the cost of parts procurement. After the news came out, some people thought that this was an epoch-making significance in the industry, which indicated that there must be new breakthroughs in the cooperation between national brands; others also speculated that Chery Automobile and Brilliance Jinbei passed Shanghai Kewei Automotive Components due to the differences in their product varieties. It is not feasible for the company to jointly purchase parts and components on this platform. The two sides may have to integrate from the capital level and hold shares with each other to form a strategic alliance. Jin Yibo, general manager of Chery Sales Co., Ltd., said that the purpose of the cooperation between the two parties is merely “trying joint procurement of some common parts.” Rather than other “complex reasons” speculated by various parties. He said that joint procurement of common parts will not only reduce costs, but also that a large number of purchases will enable component suppliers to reduce costs, and thus obtain backup costs for continuous improvement of product quality. In foreign countries, large-scale auto companies often use joint procurement to reduce costs, thereby reducing the cost of vehicle manufacturers and improving product market competitiveness. It seems that Chery and Brilliance have taken the first step in this regard. The industry believes that for a long time, domestic large-scale automobile companies have formed their own relatively complete supporting system, and there are a number of parts and components companies around the entire vehicle factory to provide supporting. Taking Dongfeng Motor Co., Ltd. as an example, its parts and components division currently has 17 major parts and components companies with total assets of 7 billion yuan. Due to the operating system, it appears to be less competitive in the current market. Chery and Geely developed rapidly with flexible component procurement strategies in the early stages of corporate development. Under the current downturn in the domestic auto market, domestic enterprises can actively take the initiative in cross-segment procurement of parts and components. This is not only a positive option, but also can effectively reduce procurement costs, and it can also find a fit for the future of large-scale integration of the Chinese auto industry. Characteristic new road. Source: Economic Reference