The world’s tire industry giant Michelin announced on March 16 that its tire brand BFGoodrich, which is famous for its full of fun and action, officially landed in China. Since then, the young generation of Chinese motorists have added more sports and fashion choices.
As the earliest US tire brand,
Born in 1870, BFGoodrich tires have been known for their excellent product quality and innovative spirit, and have become one of the most popular tire brands in North America with its bold and unique brand personality. Whether in the area of ​​technological innovation or in motor sports, BFGoodrich tires have a long and glorious history. In addition to the great invention of tubeless tires, BFGoodrich tires are also the first to adopt the carbon black manufacturing process, making the tires more durable. In addition, BFGoodrich tires were also the first tire brand to use synthetic rubber for tire production.
Targeting the target group to young people who are pursuing driving pleasure and excitement, BFGoodrich tires have been actively involved in the prestigious motor sports and won numerous victories. On the off-road side, it won numerous awards at the Dakar Rally in Paris and the famous Baja in North America. In addition, it has also become a partner of many important RV races in the Asia-Pacific region, such as the JGTC (Japan Super Touring Car Championship), ATCS (Asia Touring Car Championship) and the 2003 Shanghai Volkswagen POLO Cup Challenge.
Mr. Zu Jie, Chairman of Michelin China, delivered a wonderful speech at the press conference. He said that as a leader in the automotive tire industry, Michelin has always been to meet the needs of consumers as the ultimate goal, and constantly strive to provide the best brands and products for different consumer groups. BFGoodrich tires are one of Michelin's global flagship brands, and it was introduced to China to meet the growing needs of the younger generation of Chinese car owners in the Chinese market. This is an important embodiment of Michelin's multi-brand strategy.
BFGoodrich tires target groups to young people who love driving. It focuses on the controllability and grip of products. With stylish pattern design, it will become the preferred brand in its market segment. In addition, in order to match the brand's product technology and the characteristics of its target consumer groups, Michelin has carefully selected a network of dealers with good service awareness and strong technical capabilities to promote BFGoodrich tires.
According to sources from Michelin, the BFGoodrich tires' Chinese marketing strategy is based on an in-depth understanding of consumers. Through careful study of every factor in its marketing mix, such as product series, pricing, dissemination and distribution, BFGoodrich tires will strive to provide consumers with greater added value through quality products and services. .
As the earliest US tire brand, BFGoodrich tires born in 1870 have been known for their excellent product quality and innovative spirit; and they have become the most popular in North America with their bold and unique brand personality. One of the tire brands. As a mid-high performance and aesthetically pleasing tire brand, it is widely used in cars, light trucks and SUVs. In addition, BFGoodrich tires also actively participated in the prestigious motor sports and won numerous victories. In 1987, the tire brand was acquired by the Michelin Group and became another global flagship brand in addition to the Michelin brand. Today, BFGoodrich tires perform well in the Americas, Europe and the Asia Pacific region, and they are increasingly favored by people who are passionate about driving and having fun.
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