Michelin 2011 Road Safety Campus Activities in Beijing

On September 20th, 2011 in Beijing, “My first step, safety further” sponsored by Michelin , the global tire technology leader, entered the first new Citizen’s School in Beijing in March 2007 . A special road safety education class was held there. This is the third stop of the road safety classroom in which Michelin has worked closely with the traffic control and education departments in several elementary schools in the four major cities in China, following the Shanghai and Guangzhou stations. It aims to teach young children in a fun and entertaining way. Use the correct mode of travel to ensure travel safety.

Michelin 2011 Road Safety Campus Beijing Station Starts
Michelin 2011 Road Safety Campus Beijing Station Starts

Mr. Yves Chapot, president of Michelin (China) Investment Co., Ltd., said: “Children are our future, and it is also a disadvantaged group among all road users. As a responsible corporate citizen, Michelin not only through innovative tire products and Services enhance people's travel safety, and at the same time, they work hand in hand with relevant organizations to actively promote road safety education and education activities for young people in China.The Michelin 2011 road safety school trip aims to improve children’s road safety awareness and help them develop good safety. Travel habits; At the same time, we use our practical actions to call on the entire community to work together to improve the road environment and reduce children's traffic injuries."

In the "Road Safety Education Course", some Michelin employees stepped out of the company as volunteers and came to Beijing's No. 1 New Citizen School in Mageezhuang to interactively simulate various traffic environments in an interactive and interactive manner. The game, learning traffic gestures, together with the police officer Liu Jianjun of the Public Security University of China, explained the traffic safety knowledge for the second-year freshmen of the school. This unique teaching mode puts aside the traditional desks and chairs and allows children to use their brains and tactics in activities such as witty question and answer, role-playing, creative graffiti, and children's speech, and to truly understand the rules and regulations and safe travel. importance.

Liu Jianjun, a police officer at the Public Security University of China, pointed out that in the developing countries, about 80,000 children between the ages of 5 and 14 are killed each year on the road and accidental traffic accidents are becoming the number one killer of children. The occurrence of children's traffic accidents is largely related to the children's wrong travel habits and weak self-protection awareness. Among them, road traffic injuries occur most frequently during the school hours, and violation of roadways is the primary cause of child traffic injuries. Liu Junguan commented: “The prevention and control of children’s traffic accidents is a comprehensive project that requires the improvement of children’s awareness of their own safety as well as the need for schools, families, traffic control and other departments to work together and for the common concern of the entire society. I am very happy that Michelin has taken an active part in corporate social responsibility and is committed to this cause of life safety and children’s future.”

Mr. Song Yuan, Principal of the First New Citizen School in Beijing's Magezhuang, expressed his appreciation to the teachers and students of the university for their care and support for the issue of road safety for young people. He said: “As a child of all migrant workers in preschool education, elementary school, and middle school At the school where we are attending, we pay special attention to the traffic safety of children as a special group.The Michelin Road Safety School line integrates traffic safety knowledge into interactive games that children love to see and inspire children's interest in learning.I believe this profound education The project will benefit children from all over the country, including our school."

It is reported that after the Shanghai Railway Station, Guangzhou Railway Station, and Beijing Railway Station, the "Road Safety Education Course" will also be held on the elementary school campus in Shenyang this month. Many schools in 2011 had more children of migrant workers and their parents’ traffic safety awareness was relatively weak. Michelin employee volunteers working in these cities will actively participate in this charity event. They also hope that children can share what they have learned with family members and friends and raise awareness of road safety. In the first station activity, the traffic police department arranged a set of safety gestures for teenagers to quickly learn traffic gesture signals. This time, Michelin employees volunteered to compile their videos into the Beijing schoolchildren. In addition, Michelin also donated to the school the "Michelin Children's Road Safety Guide" and road safety love packs.

In May 2011, Michelin launched the Michelin 2011 road safety event in Beijing on the theme “My first step and further security” in order to arouse public safety awareness and initiate practical actions for China’s road safety business. Make further contributions. As an important part of this year-round activity, the road safety campus activities will strengthen the children's awareness of traffic safety and further raise the community’s concern for child safety.

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