Mercedes-Benz high-end light-off customer is expected to be listed by the end of 2010


As the acquisition of Beiqi draws to a close, domestic plans for a new Daimler vehicle in Fujian will surface. On September 8th, 2009, General Manager of the Mercedes-Benz Light Commercial Vehicle Group confirmed at the Mercedes-Benz Light Passenger Safety Performance Seminar that Mercedes-Benz's premium light-core customer, Linear Technology Corp., will be listed at the end of 2010 or early 2011, becoming a Fujian Daimler's domestically produced third car, competitors targeting Iveco and Jiangling Transit, has an annual sales target of around 16,000 units.

Linear Technology is a high-end light passenger brand owned by Mercedes-Benz and focuses on high-end customers such as ambulances, police, television, and telecommunications. Currently, it sells imported cars in China, with 2.2L diesel and 3.5L petrol engines. Between 88.8-108 million yuan. According to reports, in the 2008 Olympic Games, the car was purchased more than 300 vehicles, making the annual sales in 2008 reached 1,500. However, Mercedes-Benz has planned to put the car at its factory in Fujian because the imported car is more expensive and the market capacity is smaller. It is reported that at present, the domestic high-end light passenger market has a capacity of between 5 and 60,000 units, which is basically occupied by Iveco and Jiangling Transit .

It is understood that the Daimler project in Fujian is a joint venture between Fuqi Group and Daimler. Recently, BAIC is trying to take over 40% of the shares of the joint venture company in the hands of Fuqi Group. In the future, BAIC and Fuqi Group will hold 40% and 10%, respectively; the shares of Daimler Group and Taiwan Zhonghua will remain unchanged at 50. %. It is understood that the current Mercedes-Benz Vito and Vivian light commercial vehicles have been prepared for production in Daimler, Fujian, and it is expected that the first car will be rolled off the market in September 2009. In view of this, Mercedes-Benz wants to attack the light passenger market across the board. Together with the heavy-duty commercial vehicles jointly invested with Beiqi Foton , Mercedes-Benz will cover all commercial vehicle markets.



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