If there is no model innovation, the cross-border brand will completely pass the brute force of capital, brand and channel. The result is often large and empty, scattered and weak, looks beautiful, but the increasingly fierce lamps today. It is difficult to make a difference in the competitive environment. The fact that most of the cross-border brands that have been or are happening in the past have stopped and stopped in the lighting industry, and the examples of retreating, retreating, not doing well and doing badly seem to have repeatedly proved this. Cross-border has been said to be bad, but still have to say. What to ask is cross-border? Going to see the story of the classic literary work "White Snake" does not know the karma of several generations. How much life is spent is actually a simple love story. This love spans the space, spans the species, grows and enriches in the hardships, and then is full and rich in connotation, thus having real vitality. It is this cross-border love story that not only dumps the tearful audience, but also gives the lighting industry a great revelation. The biggest benefit of cross-border is to let the original irrelevant elements blend with each other to give the brand a sense of depth and depth. With the increasing competition in the market and the mutual penetration and integration of industry and industry, it has been difficult to clearly define its attributes for a company or a brand. Cross-border has now become the most fashionable word in the world, not just cross-industry. It is still a leap from tradition to modernity from the east to the west. This trend has become more and more intense and represents a new fusion of life attitude and aesthetic approach. At the Guangzhou Construction Expo in July 2014, cross-border and crowded people were featured. In the context of real estate pressure, the 2014 Expo will be so hot, it is really exciting. From the other side, the author also felt that the cross-border style of this exhibition was prevalent among the exhibitors. There is no doubt that the direct result of cross-border is the rise of the concept of large lamps. At the moment when the cross-border is becoming a reality, major brands have staged a cross-border drama home appliance giant in the excellent stadium of the Guangzhou Jianbo Fair. The big brand of the floor, the nature, the bathroom industry, the old Wrigley, Zhongyu, etc. The wardrobe industry boss Sophia and others have reached out to the kitchen field. With the increasing competition in the market, the mutual penetration of industry and industry has made it difficult to clearly define its attributes for a company or a brand. In the words that have become the most fashionable, from the traditional to the modern, from the East to the West, gradually spread to the concept of large lamps, the cross-border trend has become increasingly fierce, and has represented a new attitude towards life and aesthetics. For cross-border, Liu Hua, head of a lighting business unit, told the Executive Officer that the premise of cross-border is that the original brand effect must be recognized by consumers before they can try to operate other types of lighting products. Enterprises based on the cabinet business have recently maintained steady growth, and the brand effect of their multi-category strategy is also very prominent. Why are lighting companies cross-border? If you want to ask why these lighting companies want to cross-border development like this, the author believes that it is mainly determined by the market. What kind of development trend will the lighting industry show? It is not the fact that several companies have the final say, but they are affected by the big environment. This kind of cross-border diversification is not about the transformation of a company, but the cross-border investment of lighting companies according to the market. In the case of a good lighting industry, you can certainly try other areas of investment. Industry experts told the author that this kind of development can be said to be the inevitability of the development of things. If the large-scale lighting enterprises accommodate more projects in the future, they will inevitably consider the development of diversification. From diversification in the lighting industry to diversification across industries, many companies are demonstrating the charm of diversification with practical actions. It seems that the specialization of the industry has gradually failed in the lighting industry. While operating the original products, they are also committed to the result of blooming in another category. These companies have made the lighting industry appear colorful and strange. The person in charge of the Punadu lamps told the author that their products have set a style for people aged 25 to 35, and another style has been set from 35 to 45 years old. With the increase of consumers' experience and cognition, we are on products. It has also been subdivided to meet consumers of all ages. At the same time, for the marketing of cross-border markets, there is no shortage of innovative enterprises in the industry. In order to meet the changing needs of consumers, multi-pattern cross-border marketing has emerged. The premise is that the lamps and lanterns enterprises will never stop. The ultimate goal of cross-border is to increase the number of customers. Of course, whether it is the enterprise itself or a company with cross-border ideas in other industries, the cross-border success of category extension must be accepted and recognized by consumers. If the lighting companies can continue to consolidate the consumer's trust base for the original brand, and then extend this brand effect to the new product category, relatively speaking, cross-border is more likely to succeed. From the perspective of marketing of cross-border categories, the author believes that lighting companies should guide consumers and provide more reference information for consumers' purchases. Give consumers the opportunity to refer and compare, and the final purchase behavior still depends on the consumer's wishes. And the cross-border enterprises that allow consumers to enjoy more value-added services will be closer to the actual needs of consumers, and it will not be difficult to get approval. Cross-border is not a panacea for lighting companies that can move across borders, as listed at the beginning of the article, most of which are relatively mature companies in their industry. However, for unfamiliar industries and partners that will cross the past, companies need to conduct in-depth research and develop detailed development strategies so that the advantages of cross-border can be reflected. On the other hand, for many small and medium-sized lighting companies, they have problems of small scale and low industrial concentration. They are not mature enough. If they are forced to cross the border like big companies, they may not be like-minded. The effect will be to disrupt the prospects for better development. Cross-border is a buzzword, especially in the Internet age, I heard that an industry has been subverted by cross-border. Tang Ren, a senior researcher in the lighting industry, told the Executive Officer that the lighting industry is typically an O2O brand of e-commerce. The company was founded by several programmers. It is a sneak peek at the lighting industry, and it has become a dark horse for everyone in the lighting industry. . For the word cross-border, Tang people told the author that in the Internet thinking cross-border, the essence is not who does it but how to do it. The so-called cross-border, in essence, abandon the traditional way of operation, use the characteristics of the Internet to improve operational efficiency, and thus gain the advantage of market competition. Cross-border, it is to wear new shoes and take a new road. For the revolution in the industry, it is only difficult to wear new shoes and take a new road. The reform is also difficult. So what is the cross-border of the expansion of the category of lighting companies? The Tang people told the author that the cross-border wind we saw was only an old road to wear old shoes. Therefore, the cross-border management of lighting companies is basically not related to the cross-border of Internet thinking. In this regard, the top solid lighting brand director Zou Wensheng told the "executive officer": not so much cross-border, it is better to improve on the basis of the original product. I think that by embedding some smart technology from our mature products, the function and performance of this custom furniture will be improved. Many companies have crossed the boundaries of traditional luminaires to smart luminaires. They should think more about how to use smart technology efficiently on custom furniture, rather than just a formal cross-border. The premise of cross-border is to grasp the positioning and talk about cross-border, we must mention a core theoretical focus of marketing. To put it bluntly, it is a sentence that tells consumers that your business is dry. This is an easy to understand, but it is easy to forget when excited. The charm of brand positioning lies in the focus positioning, but few brands can adhere to this simple truth for a long time, which is the inevitable development of most brands will eventually turn from prosperity to decline. The expansion of brand extension may be the only way for most brands to develop. Brands have become stronger in one category, and they have begun to expand their brand categories. However, the expansion of category has blurred the original brand focus and brand influence has gradually declined. Regarding the confusion of brand positioning, Pan Wei, director of the lifestyle market, said in an interview with Executive Officer that the impact of cross-border on corporate brands is two-sided. The bad thing is that many companies don't know much about the industry, because the realization of process design requires a process, and cross-border is not easy to achieve. In the collision of cross-border thinking, companies will do things that the industry can't do. Pan Wei believes that the living room's own business floor to the current wooden door not only maintains the design style of the floor, but also supports the quality. Inexperienced companies dare not do it. Originally, the market believes that you are actually doing industrial products. You are now turning to customized products. How do you ensure that you can do well? This requires a brand guarantee. But to a certain extent, the so-called cross-border is the helplessness of enterprise development: the original category is difficult to expand, and it is hopeless to complete the development plan, so it can only cross the border. In this regard, the above-mentioned expert Tang people summarized the following point: The fish in the fish pond is not enough. What should I do? Then go to the fish pond of someone else's house to fish. Instead of fishing for the fish in his own fish pond, he was unable to fish more fish in his fish pond. On the other hand, the so-called cross-border needs to be settled from model innovation to brand. For competitors, model innovation highlights the differentiated advantages of brands; for target consumers, model innovation is a reason to fully purchase products. If there is no model innovation, the cross-border brand will completely pass the brute force of capital, brand and channel. The result is often large and empty, scattered and weak, looks beautiful, but the increasingly fierce lamps today. It is difficult to make a difference in the competitive environment. The fact that most of the cross-border brands that have been or are happening in the past have stopped and stopped in the lighting industry, and the examples of retreating, retreating, not doing well and doing badly seem to have repeatedly proved this.
Architectural Construction Aluminium Profile
Architectural Construction Aluminium Profile,Aluminum Sliding Window Frame,Aluminium Extrusion Door Frame,Aluminium Furniture Profile Extrusion
Foshan Modern Copper & Aluminum Extrusion Co.,Ltd. , https://www.fsmodernaluminium.com