Li Yunfei: BYD and Tesla are positioning differently

"It should be said that 'the people pick up firewood and high flames'", said Li Yunfei, vice general manager of BYD. "In the pure electric market, more and more participation is definitely a good thing. It can make more and more products for new energy vehicles and it is a good thing for the development of new energy industries."

Although they are the leading car makers in the electric vehicle industry, Li Yunfei thinks that the positioning between the two is different and the comparability is not high. At present, it seems that the competitive relationship between them is not strong. "Tesla is positioning the high-end private market, and BYD's current pure electric power is mainly to locate public transportation. Maybe there will be a certain positioning with Teng Shi (BYD and Daimler joint venture private electric vehicle brand, listed in the second half of this year). coincide."

Compared with the competition among the same industry, Li Yunfei bluntly stated that local protection is the biggest obstacle to the development of new energy vehicles. “You can't even enter the market and how to develop it.” In 2012, BYD sold a total of 1,690 pure electric vehicles e6, 580 electric buses K9 and 1201 hybrid F3DM. But in addition to Shenzhen, only a few domestic cities such as Changsha and Xian have BYD pure electric vehicles, while E6 has entered Hong Kong and London. "The sales in foreign countries are better than many places in China."

Li Yunfei pointed out that consumer spending habits cannot be the biggest obstacle to local protection. “New energy vehicles can enter various places, and that large-scale production will emerge. Consumers see more and more new energy vehicles, increase acceptance, and consumption habits can quickly change. Hopefully, “energy saving and new energy The "Development Plan for the Automotive Industry" (announced by the State Council in 2012 and plans for the development of new energy vehicles up to 2020) can be further implemented in order to break down local protection."

Although BYD is now mainly engaged in the private market is a hybrid model, the "Qin" that will be listed in the second half of this year is a dual-mode hybrid. However, BYD's pure electric vehicles will certainly develop into the private market in the future. “Each city now develops purely electric public transport, which can drive the development of charging facilities such as charging piles. Resolving the problem of charging, the private electric car market will naturally develop. Just as private cars rarely existed more than a decade ago, Like many, there will be a lot of pure electric cars in the future."