There are so many Chinese lighting brands, and it is easy to break through in the brand. Since the launch of brand building and channel construction in April 2012, Mulinsen has been deeply aware of the difficulty in launching the brand business. It is even more difficult to achieve high, large and high. LED lighting channel competition has become a hard battle for companies to face.
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The keyword Dante's "Divine Comedy" is divided into "Hell", "Purgatory", "Paradise" three, each piece of 33 songs, plus the prelude, exactly 100 songs. Brand building is like a paradise that a company always wants to reach, but before you reach heaven, you have to go through a lot of tests. If the product stage of brand building can be compared to hell, then the channel competition stage is purgatory.
There are so many Chinese lighting brands, and it is easy to break through in the brand. Since the launch of brand building and channel construction in April 2012, Mulinsen has been deeply aware of the difficulty in launching the brand business. It is even more difficult to achieve high, large and high. LED lighting channel competition has become a hard battle for companies to face.
First of all, it is especially important for companies to establish a glamorous marketing model, because good mode = good business = good business = good life. In the past, most of the channel operators used their policies or price differentials to make profits. At present, enterprises should actively upgrade the traditional channel dealers who used to be kings in the past to become value-based channels for value-added services.
In addition, after removing a few channels to maintain a certain degree of loyalty to the brand, manufacturers and businesses are always entangled in short-term interests, and cannot form a true long-term interest community. However, if we want to build a channel with high cohesiveness, it is necessary for enterprises to take the service awareness and brand concept as the guide, enhance and strengthen the channel service capability and quality, and use services to guide and promote the rapid circulation and rapid increase of sales. Only by changing the function of the channel business to change its income, from the sales price difference to the income structure based on service income and supplemented by the difference price, can we really refine the channel.
In short, brand building is a long and arduous journey. Before reaching the mass brand paradise, there are countless trials waiting for the company.
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