According to media reports, a few days ago, enterprise development strategy expert and senior planner Cao Xuehai said in a national large-scale enterprise survey that enterprises should do more things, do less things, or even do big things.
Cao Xuehai said that the so-called trivial matter is to optimize each R&D, production and marketing node to reduce costs and increase efficiency. In fact, no matter which industry, as long as it can improve efficiency, it is an important part of realizing the transformation of economic growth model. Taking the United States as an example, the United States found that cable power consumption was lost due to weather, materials, etc. 7, so the relevant companies carried out energy-saving research and development, avoiding the loss of these 7 and thus increasing profits. In the case of German logistics companies, in view of the high cost, they improved and improved the relevant links, and the cost of the results dropped by 1, but the overall profit increased by 24.
From the results, this little thing is not small, not because of small.
The so-called big thing is to expand the scale of production and to be the boss of the industry. It does not care about the surplus of products and the market is saturated. The photovoltaic industry and the LED industry are facing a cold winter. Photovoltaic products were affected by overcapacity and slowing market growth, and their prices fell sharply. In 2011, the price of products in all links of the photovoltaic industry chain fell by more than 50. From January to June 2012, the price of polysilicon has dropped from 30.5 US dollars/kg to 23.6 US dollars/kg, a decrease of 22.6. The price of the battery pack also dropped from $0.951/W at the beginning of January to $0.82/W at the end of June, a drop of 13.8. In the production of polysilicon, the current production cost of domestic polysilicon enterprises is 33 US dollars -40 US dollars / kg, but from the above it can be seen that the average price of polysilicon has been lower than the production costs of domestic enterprises, polysilicon enterprises 80 are in production or semi-discontinued state. Most of the component companies were in a net loss in the first quarter of 2012. The operating pressure is still very high. The second quarter saw a slight improvement, but overall it still has not gotten out of trouble. According to customs data, the average price of polysilicon imported from the United States in May 2012 was $22/kg. According to the analysis of the earnings of listed companies in the United States, the production cost of polysilicon enterprises in the United States is above US$23/kg, and the spot price of polysilicon in the United States has been significantly lower than its production cost. China's polysilicon enterprises have stopped production or semi-discontinued due to the US low-price competition strategy. The polysilicon plant has been shut down for more than one year. The restart cost is high and may even close down completely.
Let me talk about the LED industry. The phenomenon of rapid success in the LED industry, overcapacity, and vicious competition is not uncommon. Various companies are mixed, and everyone is insisting that even if they lose money, they must be produced. Judging from the situation of listed companies, as of the third quarter of this year, nearly 70% of LED companies experienced a decline in net profit. Wei Wei shares went public in May this year, and its net profit fell more than 90 in the third quarter, and was issued a warning letter by the Securities and Futures Commission.
However, under such market conditions, the LED industry, which has been in the downturn for a long time, has once again become the scent of capital. First, Xishan Coal and Electricity Co., Ltd., which has nothing to do with LED, announced its entry into the LED industry. Sunlight Lighting will then change the micro-mercury environmental protection and energy-saving lamp industrialization project of the private placement investment project to an annual production of 20 million LED lighting products industrialization projects; Then, Furi Electronics also said that it will raise funds to focus on the development of the LED industry.
Enterprises in the LED industry have expanded their production against the trend, and there are also unrelated companies entering the LED industry. This will inevitably lead to further overcapacity and further deterioration of market competition. Excessive investment has made the LED industry oversupply, and many companies are in the middle and lower reaches of the lower technical barriers. In the future, LED companies will face a cruel survival of the fittest. Only a few companies will grow stronger, and more companies will face the fate of being eliminated.
From this level, blindly following the trend and expanding production capacity can not only make the company bigger, but it will become smaller and smaller until it is ruthlessly eliminated. Therefore, it cannot be done because of the big.
For example, Cao Xuehai said that one day in June of this year, I heard that a familiar daily washing company in Jiangsu is going to launch a production line with an annual output of 100,000 tons of washing powder this year, which surprised me! Because I know the status quo of this company: its products are mainly sold in the rural areas around the city, plus the export, the annual sales are only about 100 million. Exports have fallen sharply this year, and sales have plummeted by 60%! Under such circumstances, if you start a production line with an annual output of 100,000 tons of washing powder, it is bound to go to the bank loan, which will increase the cost of the product due to interest payment; plus the product will not sell, it will increase the inventory, there will be a break in the capital chain. The situation, the consequences are unimaginable! I immediately blocked the company's production line by SMS, and soon came to this company to discuss, suggesting that the company's CEO will make the existing production line into a research and development base, increase the research and development of new products, and increase the added value of products. At the same time, focus on channel construction and brand promotion. At present, we will do a good job in selling the products directly to the dealers, providing quality services to the dealers, and doing a good job of paying back the money. In the near future, new products will come out, and the brand will start. It can use the OEM form to cooperate with the same industry, which will also resolve the fierce competition.
Cao Xuehai said that in fact, the ultimate goal of transformation and upgrading is to improve efficiency, not to replace all the original manufacturing industries with strategic emerging industries. The transformation and upgrading of enterprises should be scientific, that is, scientific planning, scientific management, scientific research and development, scientific manufacturing and scientific management. The total product category is not much, the scale is not the size, as long as it can improve efficiency, increase added value, and improve profitability, this is the real growth.
Cao Xuehai Introduction: Enterprise development strategy experts and planners. Member of the China Radio and Television Society Audience Research Association, member of the China Planning Association, senior planner, senior financial journalist. From 1996 to 1998, he studied at the Graduate School of the Chinese Academy of Social Sciences. Since 1992, he has served as the general manager of the Broadcasting and Television Development Corporation, the vice president of the national large-scale enterprise, and the director of brand operation and corporate culture construction. Now engaged in corporate and personal development strategy positioning and brand communication strategy consulting business.
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