In 2017, the LED display industry ushered in a turning point in development, and many large enterprises had considerable revenues and even achieved substantial growth. With the continuous increase of LED penetration rate, the growth rate of the global LED industry is gradually slowing down, while the market share of LED upstream chips and midstream packaging enterprises has been greatly improved. Recently, many manufacturers accelerated production expansion and achieved huge profits. In 2017, the LED display industry ushered in a turning point in development, and many large enterprises had considerable revenues and even achieved substantial growth. With the continuous increase of LED penetration rate, the growth rate of the global LED industry is gradually slowing down, while the market share of LED upstream chips and midstream packaging enterprises has been greatly improved. Recently, many manufacturers have accelerated production expansion and gained huge profits. Due to the influence of the industry, the profitability of some LED companies will rise again in short supply, and there is a big story behind this revenue. LED chip supply and demand shortage in the short term Recently, LED chips are in short supply. From the perspective of supply, the effective LED chip production capacity in 2017 was 83.28 million pieces. As of 2016, the effective production capacity was about 1083 units, corresponding to a production capacity of about 63 million pieces/year. Since 2016, the overall supply demand for LED chips has remained weakly balanced, and some products have tight structural capacity. By 2017, due to the rising prices of raw materials, the entire upstream LED chip is in short supply, leading to the price increase of leading companies, and the chip market is once again ushered in expansion. It is understood that LED chip leading enterprises will increase about 345 machines this year, and the global effective production capacity will reach 83.28 million pieces per year by the end of this year. From the demand point of view, it is estimated that the demand for LED epitaxial wafers in 2017 will be 92.35 million pieces. Among them, the demand for lighting chips increased by 20% to 47.04 million pieces; the demand for outdoor full-color display screens increased by 5% to 26.02 million pieces; the demand for small indoor space increased by 50%; the demand for mobile phone backlights was 1.39 million; the demand for backlights for tablet computers was 440,000. Computer and TV backlighting requirements of 6.99 million; automotive lighting demand 1.06 million; other about 8.39 million. In summary, the total demand for LED chips in 2017 is estimated at 92.35 million, an increase of about 12.5%. Sanan Optoelectronics is a leading LED chip company. After years of intensive investment in equipment and R&D, its chip production and sales scale and production capacity rank first in the country, ranking the top three in the world; and the second largest LED core manufacturer in China. Can Optoelectronics currently has a monthly capacity of 700,000 pieces. In the field of display applications, Huacan Optoelectronics' LED chips account for more than one-third of the domestic market. Under market demand. Leading LED chip companies have effectively expanded their production capacity and their market value has soared. This is also the case, the concentration of LED chip industry continues to increase, after the deep adjustment, the LED chip industry is expected to maintain a relatively stable development. LED packaging expansion and income increase At present, the global LED packaging output value of 15.3 billion US dollars growth rate rebounded to 5%, Europe, the United States, Japan and other foreign manufacturers dominate the high-end market, China's share of production value reached 21% in 2015, ranking first in the world for the first time, expected This proportion will be further improved in the next two to three years. At the same time, the concentration of LED packaging industry continues to increase, and the profitability of domestic leading packaging companies has increased. China's LED packaging leader Mulinsen has a current production capacity of more than 42,000 kk / month, 2016 revenue is expected to exceed 5 billion, ranking first in the country, the industry oligarchs appeared, and the successful acquisition of Randvans strode to open up overseas markets, while lighting Fields such as chips and chips have invested heavily in the layout. On March 21, Guoxing Optoelectronics released a performance forecast. The company expects the net profit attributable to shareholders of listed companies from January to March 2017 to be 48.565 million to 56.14 million, a year-on-year change of 30.00% to 50.00%. The average optical profit growth rate of the optical optoelectronics industry was 35.89%. The company said that the company's capacity expansion has gradually released and sales revenue has increased. As can be seen from the revenue of the two major LED packaging giants, LED packaging and assembly products account for the majority of corporate revenue, and both companies have carried out large-scale expansion. Since April 2016, Guoxing Optoelectronics has successively carried out three expansions, and the Mulinsen enterprise has expanded its production and acquisitions. The influence of the enterprise and the industry has increased effectively. As a result, the concentration of the LED packaging industry in the middle reaches is becoming more and more obvious. Big. Multi-party market demand has increased. Looking at the entire LED industry situation, starting from the first half of 2016, due to industry changes and rising raw material prices, LED chips, packaging, and lighting have initiated multiple rounds of price increases. Under the influence of price surges, 2017 LED chip leading company Sanan Optoelectronics, the packaging leader Mulinsen once again issued a price slogan, LED industry supply and demand pattern has changed. Today, LED lighting and LED display in the LED industry account for more than 2/3 of downstream applications. In 2017, the global LED lighting market penetration rate is expected to exceed 36%, the growth rate is over 20%, while the small-pitch LED display market growth rate exceeds 50%, the overall supply and demand continued. Looking forward to 2017, the LED market is fiercely competitive. Manufacturers are accelerating to switch to niche markets such as small-pitch displays, infrared and ultraviolet LEDs for profit. It is estimated that the global LED market will reach $15.4 billion in 2017, an annual growth of 4%. The small-pitch LED display market will become a must for Zhongda LED screen enterprises. In addition, many industry segments and extension markets will also be widely developed due to industry market demand. The price surge continues to spread In the hearts of the industry, the LED industry price hike has long been eccentric. From the vicious low price competition in the past to the rising price of raw materials today, LED companies have increased their prices. The price competition between enterprises has undergone a substantial evolution. Whoever can lower the price will get a bigger profit? Low-priced products have been criticized, and some high-priced, high-quality products have gradually been accepted by users. The price increase has driven the improvement of the consumption concept of the entire LED industry and the rational adjustment of corporate prices. The price increase is not short-term. From the current situation, the LED industry chain will increase the price, which will be a long-term battle. The company will not be able to decide how long the price increase will last and how much the price increase will be high. The only certainty is that as the price of industrial products returns to normal levels, there will be some changes in corporate earnings. The decline in gross profit margins caused by low-priced sales will be alleviated. At the same time, with the massive expansion of market demand, it will undoubtedly bring more profitable space for enterprises to increase production prices. In fact, in addition to the impact of changes in the industry, the LED industry's price hike is also related to national policies and economic situation to a certain extent, whether it is the upstream LED chip supply and demand tension, the midstream LED packaging enterprises to expand production or increase or downstream LED display The price of screen and lighting products tends to be reasonable, and the entire LED industry chain will be affected by many factors. Promote technology upgrades and application expansion Enterprise revenues will rise steadily, and the changing industry situation will bring certain impact. As far as the current situation of the LED industry is concerned, market demand is changing with each passing day, LED technology research and development strength will continue to improve, and jointly promote industry technology. Innovate and create more technical products. This year, many LED companies have achieved great results in innovation. For example: Guoxing Optoelectronics has won the second prize of National Science and Technology Progress by virtue of complex surface thermal functional structure and feature control and key technology projects; ROAD READY and Kirin A's two series of Color Easy GL, Airline GLITE series Qipu Optical Grid series LED display products won the German IF International Design Awards, etc. The enterprises have upgraded significantly in innovation, and there will be more and more technological breakthroughs in the future. In addition, in addition to promoting industrial technology upgrades, many new application areas will be gradually developed, such as automotive LED, VR / AR and other markets are also widely sought after. At present, the automotive LED market has exploded, and there are more and more places where LEDs are used for lights, taillights, etc.; and VR/AR equipped with LED displays can also achieve a more scientific display. Therefore, the development of the industry is improving, the company is profitable, and the technology upgrade and application of the entire LED industry will be expanded. LED regional pattern change With a series of changes, the global LED industry is gradually entering the plateau period, and the growth rate is slowing down. Among them, the market share of Chinese manufacturers continues to rise and is playing an increasingly important role. The data shows that in the field of upstream LED chips, the size of China's market in 2016 reached RMB 13.9 billion, up 9% year-on-year. The yield of chip countries rose to 76%, and the market share of the top ten manufacturers rose to 77%. In the midstream packaging field, 2016 The annual market size reached 58.9 billion yuan, a year-on-year growth of 6%, the national productivity rose to 67%, and the market share of the top ten manufacturers rose to 43%. It can be seen that the current technological gap between LED companies on both sides of the Taiwan Strait is shrinking, and mainland manufacturers have obvious advantages in cost performance. The manufacturers of the expansion are mainly concentrated in the mainland, and it is predicted that the localization rate of LEDs will continue to increase in the future. In addition to the upstream LED chip link, the industry is also entering a period of gradual development in the LED packaging segment. The industry predicts that the compound growth rate will be only about 6% from 2015 to 2020, which is far less than the previous years. Due to cost pressure, many domestic LED companies are also moving from the Pearl River Delta to other regions. In addition, as the industrial structure has become clearer, industry giants have emerged, and signs of the transformation of some small and medium-sized enterprises into other industries are beginning to emerge. Therefore, behind the massive revenue of enterprises, the evolution of the entire Chinese LED industry.
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