The first high quality heavy truck in the joint venture
The strategy of implementing dual-brand product development differentiation is an important competitive strategy for SAIC Iveco to win the market. After the establishment of SIH, according to the needs of the market and users, we have absorbed Iveco's heavy truck technology on the existing Hongyan heavy truck technology platform. At the end of last year, we launched the Hongyan “Specialty†heavy truck with an all-round increase in product performance. The car is a value model for economical heavy trucks and the first product of the new Hongyan platform products.
The "Red Lion" "Jieshi" heavy truck, which is based on the joint venture tripartite wisdom, and after two years of unremitting exploration, adhering to the concept of "Synchronizing Europe and Serving the World", is another masterpiece of the new Hongyan three platform product system. The car was developed by the Italian Iveco STRALIS heavy truck R&D team and Chinese local engineers. It broke Steyr Automotive Technology's technology platform and used the European classic truck “IVECOStralis†heavy truck platform as its technical foundation, and achieved the European contemporary heavy truck technology and domestic The integration of heavy truck practical experience, advanced human-based science and technology, and traditional Chinese culture are all combined to optimize innovation in product performance and quality. In particular, during the development process, the car passed through three stages of concept design, prototype production, and small-batch testing. In particular, it performed more than two years of technical testing, including two typical vehicle reliability tests based on European test standards. Millions of kilometers, drive axle bench test 1 million times, cab assembly European bench testing and many other tests have effectively ensured the high quality performance of “Jieshi†GENLYON products, and achieved the European technology and China’s actual road and consumption environment. The effective combination of the driving comfort, overall safety, reliability, economy, and electronic level has reached the highest level of domestic heavy trucks. It is the first high-quality heavy truck newly developed by Xin Hongyan. The rocky listing of the Hongyan “Jieshi†GENLYON will make the Hongyan heavy truck rejuvenate.
The first heavy truck in China that covers all imported vehicle traits defines the new standard for heavy trucks in the industry
Red Rock’s “Jieshi†heavy truck integrates the classic “double V European style front face†shape of the IVECO family in appearance, creating a new image of the domestic high-end heavy truck; integrated headlights, front side airway double diversion The sleek lines of the sleek high-top design of the panels and arcs elegantly depict the atmosphere and modernity of the cab. The arrogant and unobtrusive style is even more pragmatic and self-confident. In terms of paint, it uses the most advanced paint technology in the world. It has good texture, high grade, and can effectively resist acid-base corrosion. In terms of user-friendly design, the “Jieshi†heavy truck subverts the traditional flexible combination strategy. Its maximum height in the cab interior reaches 2200mm, which is the largest in the domestic heavy truck cab space. The occupants can stand upright in the cab. Comfort is greatly enhanced. In the area of ​​ultra-low noise, the uniform noise of the “Jieshi†heavy truck is 68±2db (GB 90db), which keeps the driver and passengers happy and reduces potential safety hazards. In terms of optimized electronic control, the “Jielion†heavy truck uses a multi-functional display instrument panel and CAN-BUS bus. The mature technology makes the engine ECU, body controller, instrument panel, driving recorder, ABS, mirror controller, etc. 6 modules are organically combined. The status of the domestic CAN bus technology is not mature and the failure rate of the electrical equipment is reduced. In terms of economic and environmental protection, the engine of the "Jielion" heavy truck is Europe's leading and globally synchronized IVECO original engine, the Cursor9, which has fully met the national III emission standards and can be easily upgraded to the Euro IV standard, saving 5% of the fuel of the same kind of domestic products, ensuring that Users get higher economic benefits. In terms of safety and reliability, the cab body of the "Jieshi" heavy truck has passed the strict European frontal crash test and complies with the European "Commercial Vehicle Cab Passenger Protection" (ECER29) regulatory standards; its cab frame perimeter and door are high in strength. Double-sided galvanized steel, its thickness is more than 20% of the normal heavy truck, the entire structure is strong and not easy to deformation, high-precision welding, impact resistance ranks the leading position in the domestic heavy truck; material follows the principle of practicality and environmental protection, interior parts of all parts according to Germany VW50180 "Control Standards for Volatile Materials in Vehicles" strictly determines that the control of various volatile substances in the vehicle is more stringent than domestic standards and defines the new standard for domestic heavy trucks.
Red Rock’s “Jieshi†heavy truck has synchronized truck technology in Europe and has achieved the perfect unity of fashion and beauty, high quality and cost-effectiveness. It is the first heavy truck in China to cover all imported car traits, redefines the heavy truck industry. The standards have led the new changes in China's heavy-duty truck industry, represent the future direction of China's heavy-duty trucks, and signified that SAIC-Iveco has achieved a strategic breakthrough in the development of commercial vehicles.
SIH first proposed the concept of "Synchronizing Europe and Serving the World"
“Dedicated to becoming a model for successful companies in the commercial vehicle sector†is SIH’s corporate vision. Under the guidance of this visionary goal, SAIC-Iveco first proposed the product service concept of “Synchronizing Europe, Serving the World†at the launch conference of the Hongyan “Jieshi†heavy truck. "Simultaneous Europe" refers to SAIC Iveco's product technology and Europe's synchronization, and for the domestic car environment adaptability improvement and promotion, so that the integration of global resources of Hongyan heavy truck to meet the majority of users of high-quality trucks demand. “Service Global†refers to SAIC-Iveco’s efforts to build an excellent brand with an international perspective, serving customers around the world with high-quality heavy trucks, and striving to become a leading domestic and world-class model for heavy-duty vehicles.
"Synchronizing Europe" is not only reflected in the fact that Hongyan's "Jieshi" heavy truck has the European classic truck "IVECOStralis" technology platform, but also embodied in all aspects of the production and manufacturing of the product. SAIC Iveco's plant layout at the Jiangbei site in Chongqing completely transplanted Iveco's European plant layout from stamping, painting to final assembly, etc. In the production organization, it introduced the most advanced heavy truck production process in Europe, borrowing a simple and smooth Europe. Production standards; In the specific manufacturing process, the same process and quality requirements as in Europe are used. Every part and every process is improved, and an automatic control system is used to guarantee the high quality of the truck.
In the implementation of the concept of “service globalâ€, SAIC-Iveco has drawn on advanced service experience and concepts from abroad and established a set of after-sales service system that conforms to international standards and meets China’s national conditions. By strengthening the cooperation and communication between the market, technology, and production departments, an efficient linkage mechanism from the market to R&D to the production system will be formed. This will not only rapidly develop the products needed by users according to market demands, but also provide rapid and high-quality solutions to the after-sales problems. Ability. In the service network construction of the “Jieshi†brand, SAIC Iveco began training sales service personnel as early as half a year ago, and launched accessories for some service outlets; with the steady increase in the sales volume of Hongyan “Jieshi†heavy trucks, The service level of the "Jieshi" heavy truck will be further improved and greatly improved.
one World, One Dream. Hongyan "Jieshi" heavy truck - This modern technology and technology model from Europe will serve the world's customers with its excellent reliability and excellent quality, boosting SIH's international development strategy.
The song "Jieshi" praises for the first time
Hongyan’s “Jieshi†heavy truck made its debut at the 10th Beijing International Auto Show in April last year, and it received rave reviews. In the past year, SIH's R&D team continued to build Hongyan heavy truck quality products, combining various vehicle environments for vehicle adaptation and improvement. Especially in Beijing, Shandong, Shenyang, and other market areas, large steel plants, oil companies, and large logistics companies were selected as road test users for the new car “Jieshiâ€, and the final road test before the mass production of “Jieshi†new vehicles was completed, and further improvement was achieved. The performance of "Jie Lion" enhances the quality of "Jie Lion" and ensures that Red Rock's "Jie Lion" heavy truck is successfully brought to the market.
When the concentration of trucks outside the advantage of the Red Rock "Jieshi" heavy truck to market, immediately won the unanimous praise of Chinese and foreign investors. At the GENLYON launch conference of Jieshi, whether it is the Italian ambassador to China or the leadership of the Chinese local government; whether it is the senior level of Fiat, Iveco or the shareholders of the three joint ventures; whether it is the military leadership of the General Armament Department, It is also a media reporter; both dealers, after-sales service providers, and user representatives all claim that they praise the high quality and high performance of the “Jieshi†heavy truck. He believes that the Hongyan “Jieshi†heavy truck represents the high level of heavy trucks in China's industry. The level will have a good performance in the fierce market competition.
For the first time, all parties sang the strongest voice of the “Jieshi†hymn. This was not only the recognition of the outstanding quality of the “Jieshi†heavy truck, but also the highest courtesy of the Hongyan “Jieshi†heavy truck.
First-line employee representatives attend the company's large-scale internationalization conference for the first time
After the establishment of SIH, SIH is committed to taking the leap-forward development of internationalization. Whether in the internal modern management or external business activities, SIH adheres to open innovation and establishes its brand image in strict accordance with industry benchmark standards.
For the first time, SIH held the Hongyan “Jieshi†heavy truck listing conference in the National Gymnasium representing the “faster, higher and stronger†Olympic spirit. This is not only the embodiment of the comprehensive strength of SIH, but also the need for corporate brand image construction. .
When representatives from the production line of SIH's employees first met the national high-tech achievements at the Olympic venues, they saw that the Hongyan “Jieshi†heavy trucks, personally assembled and produced by them, appeared in the main venue of the 29th Olympic Games. At the time, a kind of glory and pride as a new Hongyan staff emerged. An employee representative can not help but say: "Although we have done a lot of hardships in the development of the "Jieshi" heavy truck, but see Hongyan 'Jieshi' heavy truck shocked listing, all the bitterness and tiredness is gone, It has been the driving force for continued development and struggle to create a better tomorrow for Hongyan."
Successfully realized the sales of the first "Jieshi" heavy truck
Red Rock’s “Jieshi†heavy trucks are super high quality and have just unveiled a mysterious veil at the launch event and have been bought by a user. The user from Shaoguan City, Guangdong Province, said: "The 'Jieshi' heavy truck just appeared and I was attracted by its unique temperament and performance. I believe it will make me profitable and make me a fortune!"
Integrity-based, unlimited service. In order to report the first user's love for Red Rock's "King Lion" heavy truck, SIH company solemnly promised: "To provide this user with free three-year nanny-wide after-sales service, let him rest assured that the car, happy to make money."
Quality achievements against the market hot. The successful sales of the first Hongyan “Jieshi†heavy truck indicates that high-quality Hongyan heavy truck will become the market’s “new darling†and the development of Xinhongyan will not be far away...
View related topics: New Generation Hongyan Heavy Truck - Jieshi GENLYON heavy truck listing
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