At a forum in Davos, Switzerland, in January 2015, Eric Schmidt, Google's executive chairman, boldly predicted that the Internet is about to disappear, a highly personalized, interactive and interesting world - - Internet of Things is about to emerge.
US market research firm Gartner predicts that by 2020, the Internet of Things will generate annual market profits of 30 billion U.S. dollars, and 2.5 billion devices will be connected to the Internet of Things
, And will continue to grow rapidly. The resulting huge market potential has become the new engine of growth for US technology companies, including US companies Cisco, AT & T, Axeda, Amazon, Apple, General Electric, Google and IBM, which dominates the Internet of Things status.
At present, the Internet of Things has been listed by the State Council as one of China's key emerging strategic industries. The outbreak of the Internet and the constant innovation in the field of technology have accelerated our entry into the "Internet of Things" era. It seems that the giants such as Huawei and BAT have long ago Smell the business opportunities, have admission layout, and chip makers, hardware terminal manufacturers, network operators, software development platforms are also Qi force, busy horse race, as a heaven into the earth, high industrial penetration rate of emerging industries and things The future market potential of networking is self-evident.
With the rapid development of mobile Internet, internet marketing gradually surpasses traditional television, newspapers and outdoor media to become one of the hottest industries in the world. At the same time, increasingly sophisticated cloud technologies have also led to changes in the commercial model of internet advertising, and precise and personalized marketing has become the mainstream. Accurate marketing can not be separated from the data support, accurate data requires massive data collection points and data analysis capabilities, and most basic is the data acquisition. In the era of information explosion, the data collection is not relying on artificial, but through the transformation of things, making each terminal object into a collection terminal, making things more closely linked with people, which is nowadays everyone is concerned about things networking.
As mobile operators and IT companies are opening up the commercial and outdoor big data applications of their user data from concept to reality, such as Google's attempt to use DoubleClick technology in outdoor advertising in October 2015, through past and real-time information such as Audience, weather, travel information, sports and other factors, to automatically decide what ads to run.
The combination of digital signage and the Internet of Things is extending from retail to the outdoors. When the industry is still exploring how to combine mobile phones with the Internet and move from the Internet thinking to the Internet of Things thinking, mobile payment has already realized the evolution of digital signage from display devices to sales terminals. In short, through mobile communication technologies such as ibeacon and NFC Application, offline world is accelerating into the Internet of Things era.
With the background of listed companies and a huge outdoor media resources, as earn network, relying on its own advanced Internet technology and Internet of things technology, has been in the forefront of IoT media field.
Depending on the network to create a cooperative relationship with the powerful media of the top 100 cities, technological transformation will be carried out according to the characteristics of the cooperative media. Partner as the framework of the media, depending on the network will be based on iBeacon technology, "depending on the cloud" interactive system, built-in framework of media facilities, you can effectively collect user information, and accurately record each mobile phone users and "see earn cloud" terminal interaction Of the time, the use of scenes and other data, at the same time, "depending on the cloud" interactive system will push mobile phone users cooperative merchants new products or promotional information. Making each outdoor display terminal is not only a carrier of information release.
Partner for the newspapers and magazines, depending on the network will be through AR-augmented reality technology, to achieve a static plane paper media to the dynamic three-dimensional change, the user through mobile phone scanning pictures contained in paper and media, mobile phone screen will appear on the picture related to the dynamic display , Users can intuitively feel the various performance of the product, but also feel the beautiful scenery of the tourist area, and even directly simulate the driving car, the user interaction at the same time, the relevant data will be recorded, newspapers and magazines, reading crowd composition, reading time, Reading hot spots and other information will be collected.
Depending on the establishment of cooperative relations between the company and the cooperative merchants, it will be installed as the pay-through intelligent interactive cashier terminals, and the laying of free WIFI terminals in the store. Help co-merchants set up management systems with consumers. Cooperative merchants can refer to the display terminal or WIFI through the pay-through to the special goods and services, promotions and other information to consumers. Consumers in the store online certification, depending on the network will be recommended to the user's cooperation micro-shop or public number, making the use of Wi-Fi consumers concerned about cooperative businesses to help cooperative businesses to obtain valuable precision users.
These are just as part of the Internet of Things (IoT) media network built on the Internet. At present, as the network is being constructed and the key layouts are also included, the TVB, the TVB, the commercial television set, Naked eye 3D mobile Internet of Things smart terminal.
As the future of the network to make profit is to build a through the company's leading Internet of Things, big data technology, to build a new ecological wisdom of the media. As the founder and CEO of Earning Network Liu Yong talked about the Internet and the Internet of things in the process of alternation, the integration of IoT and artificial intelligence to represent the real IoT. But now I feel that the Internet of Things is just not enough to connect this part. The future can be expected to include big data, cloud computing integration, including the integration of artificial intelligence, will inspire a more powerful IoT applications.
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