The lack of standards, the product is not good, and the low-cost disorderly competition has been repeatedly mentioned by many LED industry giants. These problems have become a problem that has plagued the Chinese LED industry for a long time. The lack of standards, the product is not good, and the low-cost disorderly competition has been repeatedly mentioned by many LED industry giants. These problems have become a problem that has plagued the Chinese LED industry for a long time. In this regard, Liang Fengyi, chairman of Guangdong Zhaoxin Enterprise Group Co., Ltd. (hereinafter referred to as Zhaoxin) believes that the lack of standards really plagues the development of China's LED industry, but for companies that are determined to become bigger and stronger, now may be a good time for brand breakthroughs. . With the beginning of the LED lighting market demand and the country's successive introduction of LED-related policies, it will inevitably accelerate the development of the LED industry market, and China's LED lighting industry will also usher in a big turning point in the market.
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Market demand starts to mature in the LED industry In 2013, China's semiconductor lighting industry showed an overall warming trend, and the LED functional lighting market was quickly launched, which ushered in the spring of LED lighting. At the same time, from the 2013 financial reports released by many LED listed companies, most of the company's performance has shown a relatively large profit compared with previous years. Overall, the LED industry's prosperity has been continuously improved, and the market demand has increased greatly. In 2014, the industry may It will continue the upward trend in 2013 and will usher in a new round of growth.
According to the "China's roadmap for phasing out incandescent lamps", from October 1 this year, China will ban the import and sale of incandescent lamps for general lighting of 60W and above. Compared with traditional energy-saving lamps, LED lighting products are more energy-efficient and environmentally friendly, so LED lamps will have a broad market space instead of incandescent lamps. At the same time, the state supports the energy conservation and environmental protection industry, and the LED industry is a strategic emerging industry. LED lamps are more prominent in terms of energy conservation and environmental protection, and their market prospects are also expected by the industry.
With the advancement of technology, the price of LED lighting products has dropped by 20 per year, which is in line with the consumer demand for price. In the future, the market demand for the LED industry will be large, and the market increase will inevitably increase. In the past few years, the international LED industry has held a wait-and-see attitude toward China's LED industry. It has been sitting in the Chinese market for a long time. Recently, overseas markets have seen the Chinese LED market become mature in the public lighting and commercial lighting fields, and they are beginning to get involved in the Chinese market. . Liang Fengyi said.
Liang Fengyi pointed out that because Zhaoxin LED lamps mainly cover various fields of public lighting and commercial lighting, the current market sales are based on office-driven and engineering-driven methods for international and domestic strategic layout, with a view to driving sales through engineering. At the same time, Zhaoxin also makes full use of the characteristics of LED dispersibility utilization. In the future, it will not only make a fuss about LED point light source, but also plan the development direction of surface illumination in the future.
In addition, the European Union, the United States, Japan and other countries and regions are gradually phasing out incandescent lamps, which is bound to bring favorable opportunities for the LED industry.
In this regard, Liang Fengyi told reporters that the United States also announced that in 2014, 50 households should use LED products, so as European and American countries began to use LEDs, it will inevitably mobilize the growth of these countries in South Asia, and the future overseas market to China's LED industry. The pull will play an important role. The export market will also positively drive the healthy development of China's LED lighting industry.
With the recovery of the international market, Zhaoxin’s overseas orders have also begun to show significant growth. Through many years of hard work and technological advancement, Zhaoxin has also been recognized in the international market. Liang Fengyi is very optimistic about the development prospects of the LED industry overseas market. She believes that the overseas LED market will be an important market for Chinese LED companies in the future.
For the future development trend of the LED industry, Liang Fengyi believes that the international and domestic LED market will be detonated in 2014-2015, and the second half of this year will also be the starting point for a detonation market. As for the expectation of LED performance growth of Zhaoxin this year, Liang Fengyi also gave the growth target of doubling the performance of last year.
Competition will intensify the demand for the industry to be broken, which will inevitably accelerate industry competition. At present, due to the lack of LED industry standards in China, LED products on the market are uneven. At the same time, the technology update of the LED industry is relatively fast, and many enterprises do not have real R&D capabilities, resulting in very fierce competition in the market.
Compared with other countries, China has an absolute advantage in the field of LED applications, the entire industry chain is very complete, and has economies of scale. However, the LED standard link has become a major obstacle to the development of the industry.
Under the premise of no guiding standards, product quality control is difficult to standardize. Therefore, the quality of products on the market is mixed and difficult to identify, which may become a stumbling block to the export of LED lighting products in China.
Liang Fengyi said that which Chinese country LED companies should enter to adapt to which country's standards. While adapting to national standards, companies must have their own research and development capabilities to adapt to their standards. On the contrary, LED companies without R&D capabilities have no way to enter the international market. Therefore, the future LED industry is a state of natural differentiation and natural elimination.
Liang Fengyi said that in the face of the lack of China's LED industry standards, Zhaoxin is not sitting still on the international market standards, but is trying to align with relatively high standards, and new products will rise to self-improvement standards. At the same time, Zhaoxin has gathered a group of high-end talents who understand technology and understand applications in the mid-stream and downstream applications of the industry. Now it has the ability to meet the market demand with its scientific research capabilities, and has 150 core patents in the LED field. Your own technical strategic reserve.
Liang Fengyi told reporters that in the future, the LED market is under the premise of a market that is naturally differentiated. Enterprises that are suitable for market demand will inevitably be personalized development. Enterprises with innovative capabilities, continuous updating capabilities, and independent technological development capabilities can move forward quickly. go.
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