Huatai and Saab announced their breakup after a week, creating a precedent for car prices to flash off. It is said that the failure of “Haya Sasara†is exactly the same as that before Tengzhong Heavy Industries’ purchase of Hummer and Jianghuai joint ventures, and they all signed the agreement without knowing the authority of the country. It is also reported that Zhang Xiugen, chairman of Huatai Automobile, has been directed by relevant persons from the National Development and Reform Commission and quit the tradeoff between the odds of success and the pros and cons.
This has also provided a wake-up call for Chinese companies that are anxious to make bottom-ends and lack the understanding of policy and commercial negotiation skills. If they do not grasp the approval process, it is of no avail. What is more important is that some companies do not take long-term views in cross-border negotiations. They often suffer from unequal cooperation. It is understood that under the reality that Saab will suspend work indefinitely, Huatai plans to pay 150 million euros to the wholly-owned Saab Dutch Spyker, which is a high premium acquisition. In addition to joint venture production and sales, Huatai did not enter into any agreement with Spyker on the introduction of Saab technology and support for its own brands, and its benefits were limited. The failure of this cooperation actually saved Huatai.
At present, China has no longer approved the establishment of new joint ventures in principle, and it is also managing the blind overseas acquisitions of car companies. For valuable overseas brands, we must also consider the uniqueness of the Chinese partners. After SAIC and Nanjing Auto's separate acquisition of Rover, it was a lesson. Sino-Thai joint venture Saab, looking at the policy and industrial environment, is a business without any prospects.
Prior to that, BAIC had spent nearly 200 million U.S. dollars and acquired the ownership of Saab's three vehicle platforms and two series of turbocharged engines to develop its own brands. Beiqi's position in this acquisition is clear, and it is to provide core technical support for Beiqi's own brand building. Although the industry’s “incomplete†acquisition of BAIC is also quite buzzwords, the introduction of Saab technology has been successful, and four independent products based on Saab's three platforms have also taken shape.
After failing to cooperate with Huatai, Spyker once again set his sights on the two major negotiators, the Great Wall and youth cars, but did not expect the two companies to decide to voluntarily withdraw. The Great Wall proposed on-site negotiations under the supervision of Swedish official representatives, and Spyker could not meet this requirement; the youth car had eaten Spyker's failure to keep promises, repeated exchanges of negotiating losses, and refused to continue cooperation.
It is not difficult to see that Spyker did not understand China's market conditions and policy environment. He only wanted to find a partner as soon as possible to solve his own financial problems. Concerns about his survival had caused Shijue not to analyze the advantages and disadvantages of the partners. Such a mentality is destined to Spy if he encounters a "local tyrant", it will ruin Saab's life.
This makes the emergence of the dealer group a huge necessity. On May 16th, Spyker issued a statement to cooperate with Huge cooperation to resolve Saab’s medium-term capital requirements. He invested 45 million euros to purchase Saab’s cars and invested 65 million euros or 24% for Spyker’s at 4.19 euros per share. Equity, the two parties will set up a joint venture sales company with 50:50 shares; then will also set up a joint venture production company, among which "Saab will hold 50% of the shares, and the remaining shares will be jointly owned by a giant and a domestic automaker. And this joint venture will also create a new automotive sub-brand for the Chinese market." Previously, this scene had appeared in the “Subaru Joint Venture†incident, and it contributed to nearly 70% of Subaru's sales in China. It was because of “speaking enough weight†that it was only after the player’s attitude “friendship starred in†and behind it. The appearance of BAIC has been on the rise.
For Beiqi, which has always been low-key, it is reluctant to make appearances because it has learned the lessons that international cooperation has often been “discovered†by the media. It is not easy for BAIC to absorb Saab's technology. This was because some companies had previously failed to live up to expectations, which provoked anger in the media and caused Beiqi, who really wanted to become autonomous, to become a "victim." If Beiqi is really behind the scenes, the use of a large hand with the power to sell the right to speak and channel, so that the two-hearted Spyker give up the idea of ​​rushing to invest in medicine, is absolutely in line with the interests of BAIC. If we can truly realize the domestic production of the Saab brand and build an independent brand within the joint venture, it will also help BAIC to further control Saab technology and comply with the country's policy orientation.
This has also provided a wake-up call for Chinese companies that are anxious to make bottom-ends and lack the understanding of policy and commercial negotiation skills. If they do not grasp the approval process, it is of no avail. What is more important is that some companies do not take long-term views in cross-border negotiations. They often suffer from unequal cooperation. It is understood that under the reality that Saab will suspend work indefinitely, Huatai plans to pay 150 million euros to the wholly-owned Saab Dutch Spyker, which is a high premium acquisition. In addition to joint venture production and sales, Huatai did not enter into any agreement with Spyker on the introduction of Saab technology and support for its own brands, and its benefits were limited. The failure of this cooperation actually saved Huatai.
At present, China has no longer approved the establishment of new joint ventures in principle, and it is also managing the blind overseas acquisitions of car companies. For valuable overseas brands, we must also consider the uniqueness of the Chinese partners. After SAIC and Nanjing Auto's separate acquisition of Rover, it was a lesson. Sino-Thai joint venture Saab, looking at the policy and industrial environment, is a business without any prospects.
Prior to that, BAIC had spent nearly 200 million U.S. dollars and acquired the ownership of Saab's three vehicle platforms and two series of turbocharged engines to develop its own brands. Beiqi's position in this acquisition is clear, and it is to provide core technical support for Beiqi's own brand building. Although the industry’s “incomplete†acquisition of BAIC is also quite buzzwords, the introduction of Saab technology has been successful, and four independent products based on Saab's three platforms have also taken shape.
After failing to cooperate with Huatai, Spyker once again set his sights on the two major negotiators, the Great Wall and youth cars, but did not expect the two companies to decide to voluntarily withdraw. The Great Wall proposed on-site negotiations under the supervision of Swedish official representatives, and Spyker could not meet this requirement; the youth car had eaten Spyker's failure to keep promises, repeated exchanges of negotiating losses, and refused to continue cooperation.
It is not difficult to see that Spyker did not understand China's market conditions and policy environment. He only wanted to find a partner as soon as possible to solve his own financial problems. Concerns about his survival had caused Shijue not to analyze the advantages and disadvantages of the partners. Such a mentality is destined to Spy if he encounters a "local tyrant", it will ruin Saab's life.
This makes the emergence of the dealer group a huge necessity. On May 16th, Spyker issued a statement to cooperate with Huge cooperation to resolve Saab’s medium-term capital requirements. He invested 45 million euros to purchase Saab’s cars and invested 65 million euros or 24% for Spyker’s at 4.19 euros per share. Equity, the two parties will set up a joint venture sales company with 50:50 shares; then will also set up a joint venture production company, among which "Saab will hold 50% of the shares, and the remaining shares will be jointly owned by a giant and a domestic automaker. And this joint venture will also create a new automotive sub-brand for the Chinese market." Previously, this scene had appeared in the “Subaru Joint Venture†incident, and it contributed to nearly 70% of Subaru's sales in China. It was because of “speaking enough weight†that it was only after the player’s attitude “friendship starred in†and behind it. The appearance of BAIC has been on the rise.
For Beiqi, which has always been low-key, it is reluctant to make appearances because it has learned the lessons that international cooperation has often been “discovered†by the media. It is not easy for BAIC to absorb Saab's technology. This was because some companies had previously failed to live up to expectations, which provoked anger in the media and caused Beiqi, who really wanted to become autonomous, to become a "victim." If Beiqi is really behind the scenes, the use of a large hand with the power to sell the right to speak and channel, so that the two-hearted Spyker give up the idea of ​​rushing to invest in medicine, is absolutely in line with the interests of BAIC. If we can truly realize the domestic production of the Saab brand and build an independent brand within the joint venture, it will also help BAIC to further control Saab technology and comply with the country's policy orientation.
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