How to sell Chinese lighting manufacturers: Enterprises to invest in the terminal market area specialty stores, experience stores: direct control channels with high controllability, good planning, good for brand building and after-sales service follow-up, but the initial investment, LED manufacturers There are high requirements for operating reserve funds and governance. The terminal sales model of traditional sales mode distribution, agency, franchise, etc.: the distribution channel can be quickly deployed, and the marketing network is rapidly expanded, but the profitability and loyalty of the dealer cannot control the network channel: the initial investment cost is low, and the operation is simple, However, the competition is fierce, the shipments are scattered and uncertain, so it is difficult to follow up the engineering channels after the after-sales service: the demand is large, the profit rate is high, but the coordination is high, the project is scattered, and the funds are returned for a long time, which is not conducive to the expansion of the production. The main channels of the lighting industry: LED road lighting, from the perspective of industry development, the development of each emerging industry will experience: the rise of the industry - product competition - channel competition - brand competition - the process of industry stability, an emerging industry must bring Endless business opportunities, so more and more people rush into this industry (the rise of the industry); more and more people entering the industry, the market has finally reached the point of seeking for Hongyuan, this time each manufacturer will Come out with a fist product to seize the market (product competition); and compete with the product The competition in the channel will become more and more fierce. The competition of the channel is really to seize the terminal market and win the word-of-mouth (channel competition). Following the clear competition of the channel, the brand has become more and more famous (brand competition); after the industry brand is established, The order of this industry is initially fixed (the industry is stable). In my opinion, the current LED lighting market competition is still stuck in product competition. Regardless of the rectangular lamp and the forest bubble, they hit the market and impact the channel at a low price. They want to win customers and win channels with a product. This is typical of product competition, LED road lighting.

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