On December 29, 2014, Shenzhen was restricted. The government’s “lightning†purchase restriction acted like a blockbuster, causing waves in the car circle.
This also gives the car companies and dealers a hint of coolness behind them. When the "restricted purchase" is carried out, it will undoubtedly further intensify the original fierce market competition.
In the past 2014, although the growth rate of China's auto market has slowed down, it is still higher than the global average and the European and North American markets. According to relevant data, in 2014, China's auto sales exceeded 23 million units, accounting for more than a quarter of the global market share.
Although this transcript is not very beautiful, it can't conceal the turmoil behind the prosperous market. The Chinese auto market, which entered the era of rational growth, is pushing the car companies that “have to make money while sitting†to reflect and make changes for the Chinese market. And this change will continue in 2015.
After starting to break the original rules of thinking, the common challenges faced by car companies are also very obvious: how to develop products that are more suitable for Chinese consumers? How to further innovate business models and tap more profit growth points? How to open up and occupy an increasingly important young consumer market? New energy vehicles do or do not do, how to do?
All these problems are waiting for the management of the vehicle company to answer the actual action in the new year.
General Manager of Guangzhou Automobile Passenger Vehicle Wu Song:
Strive to become China's number one world brand In 2014, under the overall low sales volume of its own brands, GAC Chuanqi sales reached 115,500 units, achieving a contrarian growth of 41%, and outstanding completion of the annual task. In just a few years, GAC Chuanqi seems to have found a way for independent brands to find development for many years. With the careful creation of products and brands by the head of the company, Wu Song, GAC Chuanqi, a self-owned brand belonging to the “latecomerâ€, has achieved good performance and reputation in the industry. For 2015, which is full of more variables, what goals and plans will Wu Song and its leading Guangzhou Automobile Chuanqi have?
Times Weekly: What is the strategic plan for GAC Chuanqi in 2015, and what is the estimated sales target?
Wu Song: In the next five years, we plan to launch at least 20 models. Specifically in 2015, GAC Chuanqi will launch a C-class luxury sedan with a wheelbase of 2,900 mm, a compact SUV and other models with a total of five models. Subsequent models such as off-road SUVs, large 7-seat SUVs and large MPVs will be introduced. On the other hand, the A-class platform will extend downward to develop the A0 model, forming a complete platform and serialized product layout.
At the 2014 Guangzhou Auto Show, Chuanqi has exhibited 1.3T, 1.5T GDI in-cylinder direct injection and Atkinson and other small displacement series engines. In the future, these engines will be deployed on the Chuanqi series.
In terms of production capacity, our factory has reached 200,000 units/year of production capacity. The third-phase plant is scheduled to start construction this year. The production capacity is planned to be 150,000 units/year. By 2020, the total production capacity will reach 1 million units/year.
With sufficient capacity, our 2015 sales target is 160,000 units, challenging 200,000 units. At the same time, in 2015, there will be an additional 120 dealer outlets based on the existing 300 dealers, reaching a scale of 420.
Times Weekly: What do you think about the past 2014?
Wu Song: The biggest impression is that in China, developing a self-owned brand and supporting self-owned brands will be a new normal. Since its birth, Chuanqi has received wide acclaim inside and outside the industry, and the introduction rate has exceeded 30%. In 2014, the production and sales exceeded 115,000 units, and the market holdings reached 250,000 units, further enhancing the brand awareness and customer reputation of Chuanqi. On the export side, Chuanqi has also achieved good results. In the Middle East market where first-line luxury cars gather, Chuanqi has become the first Chinese brand in the Middle East with its rapid growth rate. It can be said that Chuanqi entered a new era of development in 2014, that is, from the previous development model of introduction, digestion, absorption and re-innovation, gradually transformed into a new model of technology leading comprehensive innovation. From the birth of the Lingyunyi family's Facebook, to the new engine and gearbox's gold dynamic control combination, as well as the vehicle's five-star safety quality assurance and the establishment of GAC's production methods, it has the strength and strength to be with the world famous brands. Taiwan competition.
Times Weekly: What is the biggest goal of GAC Chuan in 2015?
Wu Song: The biggest goal in 2015 is to let Chuanqi be favored by more consumers at home and abroad, and lay a good foundation for Chuanqi to become the world brand of China's brand.
In 2015, we will launch the heavyweight model GS4, which will be equipped with a new 1.3T turbocharged engine and a 7-speed G-DCT gearbox to further demonstrate the transmission of small displacement, low noise, high power and high torque. The advantages of the combination. It will represent GAC at the upcoming North American Auto Show. At the same time, our new brand new B-class car GA6 will continue to provide more choices for consumers who love B-class cars at home and abroad.
Times Weekly: How do you view the development trend of China's auto market in 2015, and what is the growth trend?
Wu Song: I believe that China's auto market will continue to grow in 2015, competition will be more intense, and joint venture brands will further seize market space. Self-owned brands face huge market tests, and will be abandoned if they do not break through. Low quality and low price will no longer meet market requirements. Some self-owned brands will break through and accelerate development; some independent brands will be eliminated naturally. In overseas markets, China's own brands with market competitiveness will accelerate development.
Secondly, the increase in demand for young ones will create a new trend in car purchases. Young consumers such as the post-85s and post-90s in the information explosion era have a wide range of sources of information, relatively rational car purchases, preference for new technology models, and higher acceptance of new business models. This also puts new demands on car companies, such as how to transform the brand communication in this generation. Winning this generation of consumers can better win market share.
Ma Ruilin, President of Changan Ford:
More powerful plans will be drawn. According to the data, in the first 11 months of 2014, the cumulative sales of Changan Ford's entire line of products has reached 729,711 units, a cumulative increase of 20% compared with the same period in 2013. According to this growth rate, Changan Ford will have no suspense to complete the annual sales target of 790,000 units.
Under such a high growth rate, Changan Ford will further develop its position in the “1515†plan to win the top three positions in the industry. Marin Burela, president of Changan Ford Motor Co., Ltd., accepted the Times Weekly reporter. Interview.
Times Weekly: What predictions do you have for Changan Ford's performance in the Chinese market in 2015?
Ma Ruilin: In 2013, Changan Ford's growth rate exceeded 62%. In 2014, the industry growth rate was less than 7%, but our company's growth rate exceeded 23%. With the release of the new Ford Focus and the new Ford Sharp, and the new Ford Taurus officially entering the Chinese market in the near future, Changan Ford's product lineage will be more abundant, and such good momentum will continue in 2015.
Time Weekly: 2015 is the closing year of Changan Ford's 1515 plan. In addition to the intensive launch of new products, how will brand communication and marketing follow up?
Ma Ruilin: In 2015, we will invest in three new models, namely, Forex, the new Ford Sharp and our flagship luxury sedan Taurus. And after 2015, we will introduce more models according to market conditions. Although the development or growth of the auto industry has slowed down, I still have confidence in the Chinese auto market, because the market segments in which the models we are introducing now are not involved before. Changan Ford is moving in the right direction and we will continue to serve Chinese customers. This year, our cooperation with China Super League, the sponsorship of youth football, the voice of Chinese dreams and the debates in Chinese universities have all reflected that we as a company are supporting social development.
Times Weekly: What is the most hopeful goal of Changan Ford in the Chinese market in 2015?
Ma Ruilin: Four years ago, Changan Ford had only 4,000 employees, a factory with about 340 dealers. But four years later, our number of employees has risen to 22,000, six factories and more than 800 dealers. We climbed from the 14th to the 6th place, so our goal is to enter the top three.
To truly enter the top three means that you must do your best in terms of sales satisfaction, service satisfaction, quality, productivity, product planning, and corporate social responsibility. Our brand will insist on doing this and will not be discounted in any way.
It is precisely because of this that the "1515 Strategy" is fully fulfilled, and we will develop a stronger plan, and we will share this information with the public when appropriate.
Cai Jianjun, Vice President of Changan PSA:
More attention to women in the future In today's Chinese market where luxury brands are established, as a brand new luxury brand, DS has to pay far more than the traditional strongmen who entered the Chinese market. Although the investment in brand building in the early stage is difficult to see results in a short period of time, DS wants to get out of its own sky in the Chinese market, and each step will test the wisdom of DS brand decision makers like Cai Jianjun.
Times Weekly: How do you view the development trend of China's auto market in 2015?
Cai Jianjun: In 2015, both the Chinese auto market and the luxury car market will grow steadily, and the market will continue to develop in a diversified, personalized and younger direction. In particular, the Chinese luxury car market is a young market. The new generation of consumers is independent in thinking. They pay more attention to the personalized design of luxury cars. More and more consumers are tired of the traditional car design style and look forward to it. More design style, to meet the individual needs of the car, DS's brand core advantage is the avant-garde original design, so in this market wind will be like a duck.
At the same time, more and more women are buying luxury cars in China. They pay more attention to the elegance of the car and value the delicate details. This is also the advantage of DS. In addition, there are more and more Chinese consumers who are concerned about environmental protection and health. DS will become more and more popular as a comprehensive environmentally-friendly luxury car.
Times Weekly: Which market segments are the focus of the 2015 car?
Cai Jianjun: I think that the overall luxury car market in China will still grow rapidly in 2015. The fastest growing segment is undoubtedly the luxury SUV market. The DS 6 launched in this market has achieved exciting market success, and another level A. The luxury car market will grow rapidly, and the DS 5LS, the A-class luxury sedan launched by DS in the spring of 2014, has also gained popularity. In the future, DS will launch more new products to meet the needs of the market.
Times Weekly: What specific initiatives will be taken in 2015 to ensure the current position and growth of DS in the Chinese market?
Cai Jianjun: The main task of DS in 2015 is to enhance the brand, including brand image and popularity. To this end, we have designed several strategies. The first is to celebrate the 60th anniversary of the DS brand in 2015. We will hold a brand tour and a test drive of a classic car to give consumers a deeper understanding of the cultural heritage and historical heritage of the DS brand. . Secondly, we will actively participate in and organize some racing activities to further enhance consumers' understanding of the performance advantages of DS models. In addition, we will also invite young consumers to pay the most attention to the stars, and use some of the most popular programs to further promote the DS brand.
DS2015 will also speed up the construction of DS's marketing channels, strive to build more DS STORE, and make DS services closer to consumers. The two parent companies of 2015 Changan Group and PSA will also face DS in terms of capital and technical support. Further tilting.
Yu Jun, Executive Deputy General Manager of Guangqi Honda:
Second and third-tier cities become the focus of the consumer market. "Future vehicle companies need to comprehensively upgrade from the product structure and fuel-saving technology." In response to the new trend that will appear in China's auto market in 2015, Guangjun Honda executive deputy general manager Yu Jun is accepting the era. Zhou Zhou reporter said in a written interview.
Around this theme, Guangqi Honda, which has successfully transformed into a young market in 2014, is preparing to enter the new energy vehicle market. Among them, the joint venture's own brand "idea" will serve as the "leader", which is expected to be launched in 2015, and hybrid products will also be put into production in 2016.
In terms of traditional cars, according to Yu Jun, as the demand for new cars listed in the second half of 2014 continues to be released, coupled with the listing of Binzhi's 1.5L models and Fengfan replacement models, the growth of Guangben will continue in 2015. . He said that Guangben will set a new sales target in 2015, and plans to make this year's sales performance to a higher level, to exceed the industry average growth rate.
Times Weekly: What was the biggest breakthrough achieved by Guangben in 2014?
Yu Jun: The biggest breakthrough lies in the marketing innovation of new products. We believe that in the era of mobile internet, cars are not only a means of transportation, but also more value, and become a symbol for each consumer to express themselves. Therefore, we have carried out a series of innovative activities in the field of marketing, which has won the resonance of consumers. For example, Binzhi Art Marketing, the third generation of Fit Entertainment Marketing, the ninth generation Accord Value Marketing, Lingpai Sports Marketing, and the poetry map cross-border tour. With the marketing innovation, Guangqi Honda's new products are quickly known to consumers after their launch, and have a good performance in their respective segments.
Times Weekly: In your opinion, what is the biggest challenge that Guangben is currently experiencing? How will the future respond?
Yu Jun: As information becomes more transparent, industry boundaries are becoming blurred. Enterprises are moving from a closed organization to an interconnected social “nodeâ€, and every enterprise is facing such a challenge. Challenges and opportunities are also coexisting. In the future, Guangqi Honda will be pursuing innovation in various fields with a more open attitude, and will continue to work with “innovation†and “trust†to create new value for customers.
Times Weekly: In 2014, Guangben has been emphasizing “rejuvenationâ€. What innovations and deepening will the “young†strategy be carried out in 2015? In addition, what strategic plans does Guangben have in 2015?
Yu Jun: In the face of the upcoming 2015, Guangqi Honda will continue to create new and unique value for users, and continue to deepen the “young†strategy from product marketing innovation and brand new image creation.
In terms of products, in 2015, Guangqi Honda has already begun to adopt the FUNTEC model family, which will welcome new members. Following the launch of the 1.8L model this year, the Binzhi 1.5L model will be available in the first quarter of 2015. The new generation of Feng Fan will also be equipped with many advanced FUNTEC technologies to bring new experiences to users and become the most watched product in the sedan sedan market next year.
It is worth noting that Guangqi Honda's third plant and engine plant will be fully completed in 2015. The research and development base of Guangqi Honda Automobile Research and Development Co., Ltd. (GHRD), which has invested more than 2 billion yuan, will also be put into use in 2015. It has conceptual design, modeling design, vehicle trials, real vehicle testing, component development, etc. The vehicle's independent development capabilities. This will greatly strengthen the research and development strength of Guangqi Honda. As a fundamental car company, Guangqi Honda is solidly promoting the autonomy of manufacturing and R&D, and strives for greater development in the future.
Times Weekly: What do you think about the market environment and competition in China's auto market in 2015?
Yu Jun: With the increase of energy, environmental and social issues affecting the automobile industry and the introduction of strict automobile control policies and regulations at the national level, the growth rate of automobile development has been suppressed. Therefore, in the future, vehicle manufacturers need to comprehensively upgrade from the aspects of product structure and fuel-saving technology.
In terms of market structure, China's auto market has entered a structural growth from comprehensive growth, and the growth rate will be relatively slow. The rapid growth of China's affluent families and new mainstream households will boost the strong growth of the mid- to high-end auto market. At the same time, the focus of the consumer market shifts to second- and third-tier cities, diversification of consumer demand, changes in emerging consumer groups, and service upgrades.
Heat Pipe Heat Sink,Copper Pipe Heat Sink,Heatsink With Heatpipe,Heat Sink With Copper Tube
Suzhou Wint Electric Co., Ltd , https://www.winforthermal.com