In 2015, in the words of some industry observers, it may be an unfavorable year for independent auto parts suppliers. First, it was announced that because of the strong push of the Fukang ISG engine, friendship between China's Goodwill Friends of Fukuda Motors and Weichai Power continued for more than 12 years. Once the rumors were on the brink of rupture, the Dongfeng Commercial Vehicle announced at the Shanghai auto show after the crowded Shanghai auto show. Dongfeng Heavy Trucks, a joint venture with Volvo, will assemble a 14-speed Volvo transmission in the year. The Dongfeng heavy-duty transmission plant project completed and put into operation by the end of 2015 will achieve an average annual production capacity of 30,000 units after the completion of the first phase of the project. All vehicle gearbox needs.
　　
Sensitive media immediately consulted the Chairman of Faster Li Dakai on this matter. Li Dakai has always shown calm and confidence. He admits that Dongfeng carrying a Volvo transmission is a natural manifestation of market competition. Not his surprise, although Fast has felt certain pressure on this, but outside of pressure, Fast needs to use its own products, Technology and services to win the market.
"The future of Fast will not become sluggish because one company or company adopts gearboxes of other companies, but will be stronger and stronger, breaking the ceiling, and winning a broader blue sky for the future of the company."
This is not the first time Faest has faced such a crisis. It can even be said that because of Fast's dominance in the field of commercial vehicle transmission in China, it has experienced the most ruthless market in the past few years. baptism.
Before and after 2010, it was already pointed out that the heavy-duty truck gearbox industry was on the eve of reshuffle, and the days when Fast had no trouble left were gone forever.
At that time, the domestic participants in the heavy-duty vehicle transmission market were mainly Fast, Molar, Big Tooth, and China National Heavy Duty Truck Transmission, Hafang, and FAW Liberation Transmission. Although Dongfeng’s gearbox industry has not become a climate, it is eager to try in the area of ​​heavy-duty truck gearboxes. It is attempting to start from a relatively low-tech mid-car gearbox, to the development of heavy-duty gearboxes with 9 speeds and above, and in 2008 it tested 14-speed transmissions. Box, self-produced gearboxes trend to speed up.
The multinational rivals represented by ZF, Eaton and Allison have also made gains in the subdivided fields. In particular, their familiar ATM technology has become a pain that cannot be mentioned in the minds of domestic companies. In addition, the "shanzhai" behavior of the irregular forces has also continuously exerted an impact on the market share of Fast.
As time goes by, after five years, Fast is still the head of China's heavy-duty gearbox. In 2014, Fast achieved accumulative sales revenue of 11.9 billion yuan, an increase of 11% over the same period of last year. Production and sales of automobile transmissions reached 630,000 units, an increase of 11.3% year-on-year, and foreign exchange earned through exports reached US$40.62 million. The increase in operating performance was significantly higher than the industry growth rate. For the 12th consecutive year, the index ranks first in the national gear industry, and the annual output of heavy-duty transmissions has been ranked the first in the world for nine consecutive years.
It has to be admitted that this is a phenomenon that is somewhat "against the laws of the market". When the heavy-duty truck industry turns around, companies are stunned and fearful, and they hope to tap the new incremental field to maintain their status. Fast days are still moist and prosperous.
Why?
"The only thing that will never change is change." In today's world, there is nothing that does not change. Only by actively adapting to change can we seek survival and victory. Li Dakai believes in the law of survival of the jungle, so that Fast always keeps the watchful eye of fierce beasts.
Li Dakai understood the truth of the survival of the fittest, so Fast has always tried to "just" launch the products needed by the market. This high degree of adaptability has made Fast a worthy adventure in the ebb and flow.
“From a market perspective, 'change' has no disadvantage, and even if the market shrinks, it is not a bad thing, because at this time, we can recuperate and build on the technical debt owed by the rapid expansion. New products suited to the national conditions cannot be swamped by the tide of the market."
It must be admitted that Fast has been a veteran veteran. Its greatest advantage is to understand what the market needs. Even if Dongfeng Commercial Vehicle announced in a high-profile announcement that it is supporting the Volvo transmission, the relevant person in charge still said that Dongfeng will not force its gearbox products, and the right to use the products in the future will be decided by the customer.
Obviously, for the safety of the industrial chain and greater profit margins, savvy vehicle companies adopt decisive vertical support, but the fast assistance of Fast will enable them to further enrich their product lines.
The brutal rules of the market warn countless times that there are no permanent friends nor eternal enemies, and only relations based on deep integration of technology and capital have a stable nature. Although Fast is dominant, it has to admit that as an independent transmission supplier, it is still somewhat weak.
Do not you see, in the past there have been forced to slice it. The news of the joint venture between ZF and the tooth decay spread that year, the world’s best gearbox manufacturers and the first brand of Chinese passenger car transmissions joined forces. This scene once let many people reimagine the future of China’s commercial vehicle gearboxes. pattern.
If so many years, Fast can stick to it. In the final analysis, I am afraid that the sense of crisis in his rudder is ubiquitous, and he is very stubborn. In almost every face-to-face exchange with Li Dakai, reporters can feel this deeply. This is by no means the face of the media's performances or rhetoric, but rooted in the entrepreneur's feelings of staying in the top position for 20 years.
It must be observed that the rapidly changing market did not leave too much time and space for Fast. Li Dakai had this intention: “We need to extend the entire automotive drivetrain, but we must not only do high-end and large-scale, but also go down to the light truck market. The high-end is the automatic transmission and future hybrid power. We need to extend vertically. At the same time, we must develop other fields such as synchronizers, power take-offs, etc. In other words, tomorrow's Fast will become the supplier of the entire drive system."
The fast-paced Fast has achieved nothing. At present, a series of new products for the automotive powertrain, such as AT hydraulic automatic transmissions, AMT automatic transmissions, S super transmissions, DS series passenger car transmissions, hydraulic retarders, and speed reducers, have been mass-produced for the upgrading of commercial vehicles. Ability. In particular, the all-aluminium alloy housing transmission designed for vehicle weight reduction and energy saving has grown rapidly. Production and sales volume has accounted for more than 20% of total transmission sales, which fully meets the market demand for energy-saving emission reduction and low-carbon environmental protection.
There is no doubt that, at least in the current situation, Fast is still a well-deserved king. However, this king is not entirely unsuspecting. Fast really need to face it, I am afraid it is not from external competition. A thousand miles of embankment collapsed on the burrow, and the internal problems may be the most difficult and most pressing.
During the Shanghai Auto Show, multinational companies such as ZF and Eaton are no longer simply presenting and talking about a single product. Instead, they repeatedly explored the overall solution of the drivetrain and explored the prospects for driverless driving. In view of these multinational companies with deep technology and complete product lineage, the drive system has irrevocable responsibilities and obligations for the next step in promoting the upgrading of heavy truck technology. "Especially, China's heavy-duty truck drivers are quite fatigued. We have considerable space to explore in improving transport efficiency, driving comfort and road safety."
These transnational seniors have a hundred years of accumulation and precipitation, and have conducted extensive and mature applications in markets around the world. For those who have spent a long time and cost to familiarize themselves with the Chinese market, the high competition in the future is a must. An increasingly obvious fact is that, as Li Dakai worries, Fast, who has driven the Chinese market, leads the global Fast in absolute terms and can achieve greater self-improvement on the basis of existing industries. , I am afraid we still need to link the supply chain, work hard, strive to explore talents and staggering cross-border opponents to show a real contest.
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