In February 2012, domestic truck sales totaled 78,000 units, a 106% increase from the previous month. For such a monthly "report card," industry professionals generally believe that the heavy truck industry has arrived this spring. However, the year-on-year performance of the same period last year was only a slight increase of 3.8%. In the interview with several dealers at the end of March, the reporter felt even more chilled.
The price of oil was increased, the price of freight decreased, and the sales of tractors were severely frustrated. After a lapse of 41 days, domestic refined oil prices rose again on March 20. The arrival of the “8†era made the heavy truck sales worse. At the same time, the reporter learned from Shanxi and Hebei that the local freight rates have fallen by about 30% and 20% respectively before the Spring Festival. The increase in freight rates due to the increase in oil prices has seriously dampened the enthusiasm of users for car purchases. Among them, the impact of tractors is most significant, and dump trucks have also been affected.
According to Li Runtian of Shanxi Jinchuan Automobile Sales Co., Ltd., the sales target for the first quarter of this year is relatively conservative. If it can reach about 300 units in the same period of last year, it will be very good. But so far, the company has only 200 vehicles sold in the first quarter, of which the proportion of tractor sales is very small, and this is mainly related to the sharp decline in freight prices at this stage. With the increase in refined oil prices, the sales of tractors will be more difficult. The dumping market is also gradually affected, and sales in March are also much worse than in February.
Shanxi Volkswagen Tianmao Trade Co., Ltd., another major distributor of China National Heavy Duty Truck, is also facing the same problem. Its sales volume in the first quarter was less than 50% in the same period of last year. Other secondary dealers with comparatively weak overall strength sell on average less than 10 vehicles per month.
On March 27th, the Department of Commerce of Shanxi Province released the report “Analysis of Supply and Demand of Production Materials for the First Half of 2012†to the public. The report shows that in the first half of this year, the basic balance of supply and demand and the oversupply of major production materials markets in Shanxi Province are still the main pattern. The proportion of oversupply of mini-vehicles, light-duty trucks and heavy-duty dump trucks was relatively high, at 29%, 27% and 20%, respectively. The proportion of minibuses, heavy-duty semi-trailers, minivans and light-duty trucks that fell in price was relatively high. 20%, 18%, 13% and 13%. At the same time, the order of most models showed a downward trend.
Similarly, the manager of Hebei Steam Transport Group Shaan Liu, who is responsible for product sales, said that sales volume of the department had just exceeded 100 units in the first quarter of 2012, which was 50% lower than the same period last year. The vast majority of these 100 vehicles are dump trucks. Another Yongtong Express 4S shop, which mainly sells Hongyan trucks, is still busy selling last year's stock cars.
Yangyang Xinyang Automobile Sales & Service Co., Ltd. Liu Yangyang reflected a sales highlight of the port city: Vehicle sales above the high horsepower (410 hp) and below the hp horsepower (290 hp) are better, mainly due to the oversized cargo in the port city. And the characteristics of demand on short-haul transportation are determined. However, overall, sales in the first quarter are certainly lower than the same period of last year, and in March some salesmen did not even receive calls from customers.
Dealer change strategy to break through market difficulties Although the market environment is not good this year, but dealers are still trying to find a breakthrough point. Stronger dealers have already started to lay out sales strategies for the entire year as early as the beginning of the year, and adjusted their sales focus. Less powerful dealers are more likely to choose to drive sales in the form of price cuts, which is one of the main reasons for the recent increase in sales of news on the Internet.
According to the manager of Liuyun Group, the sales volume of the department in the first quarter of 2012 was just over 100 units, which was a 50% drop from the same period last year. The vast majority of these 100 vehicles are dump trucks.
With the rise in oil prices and the decline in freight rates, competition in logistics companies in the Handan area is also increasing. In order to solve the dual problems of dealers and users, at present, Haoyun Group is actively contacting CNPC, CNOOC and other units to plan the establishment of a network of natural gas filling stations in Handan. In order to open up the existing difficulties through the construction of natural gas products using the network, together with the logistics companies under the Qiyun Group and other large local logistics companies. At present, the site selection and construction work for the gas filling station has already started and is expected to be completed within the year. By then, not only will the distributors be able to provide new sales, but also logistics users will have lower operating costs.
Relative to some of the smaller distributors, what they can do is only to increase the sales volume and reduce the inventory backlog by means of sales promotion. What is more, they directly choose to leave the environment and go elsewhere for development. Mr. Lu, who had previously been operating heavy-duty trucks for various brands for many years in the Chongqing-based Shaanxi Auto Sales Company, left Chongqing to Panzhihua at the end of February this year. "Chongqing's sales this year is simply poor. From July last year (2011) to the present, one month is worse than a month." Mr. Lu described to reporters the bleak experience of the past three quarters, and still does not favor this year's market. situation. After a period of inspections, he went to the Panzhihua area to specialize in the distribution of red rock dump trucks. According to him, the inspection period and his current operating conditions for more than a month are still good.
There is a large market environment in which there is a common difficulty for each company. However, large companies have a strong ability to resist risks and small businesses change their operating methods quickly. Each company has its own characteristics and advantages. How to grasp the advantages and expand in the current crucial moment will be the outcome of this year's dealer marketing campaign. The essential.
The price of oil was increased, the price of freight decreased, and the sales of tractors were severely frustrated. After a lapse of 41 days, domestic refined oil prices rose again on March 20. The arrival of the “8†era made the heavy truck sales worse. At the same time, the reporter learned from Shanxi and Hebei that the local freight rates have fallen by about 30% and 20% respectively before the Spring Festival. The increase in freight rates due to the increase in oil prices has seriously dampened the enthusiasm of users for car purchases. Among them, the impact of tractors is most significant, and dump trucks have also been affected.
According to Li Runtian of Shanxi Jinchuan Automobile Sales Co., Ltd., the sales target for the first quarter of this year is relatively conservative. If it can reach about 300 units in the same period of last year, it will be very good. But so far, the company has only 200 vehicles sold in the first quarter, of which the proportion of tractor sales is very small, and this is mainly related to the sharp decline in freight prices at this stage. With the increase in refined oil prices, the sales of tractors will be more difficult. The dumping market is also gradually affected, and sales in March are also much worse than in February.
Shanxi Volkswagen Tianmao Trade Co., Ltd., another major distributor of China National Heavy Duty Truck, is also facing the same problem. Its sales volume in the first quarter was less than 50% in the same period of last year. Other secondary dealers with comparatively weak overall strength sell on average less than 10 vehicles per month.
On March 27th, the Department of Commerce of Shanxi Province released the report “Analysis of Supply and Demand of Production Materials for the First Half of 2012†to the public. The report shows that in the first half of this year, the basic balance of supply and demand and the oversupply of major production materials markets in Shanxi Province are still the main pattern. The proportion of oversupply of mini-vehicles, light-duty trucks and heavy-duty dump trucks was relatively high, at 29%, 27% and 20%, respectively. The proportion of minibuses, heavy-duty semi-trailers, minivans and light-duty trucks that fell in price was relatively high. 20%, 18%, 13% and 13%. At the same time, the order of most models showed a downward trend.
Similarly, the manager of Hebei Steam Transport Group Shaan Liu, who is responsible for product sales, said that sales volume of the department had just exceeded 100 units in the first quarter of 2012, which was 50% lower than the same period last year. The vast majority of these 100 vehicles are dump trucks. Another Yongtong Express 4S shop, which mainly sells Hongyan trucks, is still busy selling last year's stock cars.
Yangyang Xinyang Automobile Sales & Service Co., Ltd. Liu Yangyang reflected a sales highlight of the port city: Vehicle sales above the high horsepower (410 hp) and below the hp horsepower (290 hp) are better, mainly due to the oversized cargo in the port city. And the characteristics of demand on short-haul transportation are determined. However, overall, sales in the first quarter are certainly lower than the same period of last year, and in March some salesmen did not even receive calls from customers.
Dealer change strategy to break through market difficulties Although the market environment is not good this year, but dealers are still trying to find a breakthrough point. Stronger dealers have already started to lay out sales strategies for the entire year as early as the beginning of the year, and adjusted their sales focus. Less powerful dealers are more likely to choose to drive sales in the form of price cuts, which is one of the main reasons for the recent increase in sales of news on the Internet.
According to the manager of Liuyun Group, the sales volume of the department in the first quarter of 2012 was just over 100 units, which was a 50% drop from the same period last year. The vast majority of these 100 vehicles are dump trucks.
With the rise in oil prices and the decline in freight rates, competition in logistics companies in the Handan area is also increasing. In order to solve the dual problems of dealers and users, at present, Haoyun Group is actively contacting CNPC, CNOOC and other units to plan the establishment of a network of natural gas filling stations in Handan. In order to open up the existing difficulties through the construction of natural gas products using the network, together with the logistics companies under the Qiyun Group and other large local logistics companies. At present, the site selection and construction work for the gas filling station has already started and is expected to be completed within the year. By then, not only will the distributors be able to provide new sales, but also logistics users will have lower operating costs.
Relative to some of the smaller distributors, what they can do is only to increase the sales volume and reduce the inventory backlog by means of sales promotion. What is more, they directly choose to leave the environment and go elsewhere for development. Mr. Lu, who had previously been operating heavy-duty trucks for various brands for many years in the Chongqing-based Shaanxi Auto Sales Company, left Chongqing to Panzhihua at the end of February this year. "Chongqing's sales this year is simply poor. From July last year (2011) to the present, one month is worse than a month." Mr. Lu described to reporters the bleak experience of the past three quarters, and still does not favor this year's market. situation. After a period of inspections, he went to the Panzhihua area to specialize in the distribution of red rock dump trucks. According to him, the inspection period and his current operating conditions for more than a month are still good.
There is a large market environment in which there is a common difficulty for each company. However, large companies have a strong ability to resist risks and small businesses change their operating methods quickly. Each company has its own characteristics and advantages. How to grasp the advantages and expand in the current crucial moment will be the outcome of this year's dealer marketing campaign. The essential.
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